Strategic B-to-B Marketing Management in a Global Context (00314), 20 op

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Implementation plan Finished



 Study unit                            Strategic B-to-B Marketing Management in a Global Context (00314), 20.0
 Implementation                        HBA1112: 1/2011-2012 (29.08.2011 - 19.12.2011)
 Type                                  MANAGING A BUSINESS IN THE GLOBAL MARKETPLACE (104)
 Groups                                Primary: HBA09SN Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: Maximum:
 Enrolment period                      -
 Main timing for implementation
 Applicabililty                        For exchange students: Yes For elective studies: No Open UAS student:
                                       No Suitable for virtual UAS: No

 Teachers                              De Arruda Camara Antonius (Other teacher)
 Campus                                Laurea Leppävaara
 Main location for implementation
 Implementation method                 Project/venture/R&D Language: English Virtuality: 0 cr Integration of R&D: 20 cr
 Implementation class
 Focus areas
 Evaluation at the latest              19.01.2012 Storing of graded material ends.: 19.12.2012
 Exam days

 Having completed the study unit the   • plan and execute B-to-B marketing in various business areas and cultural environments
 student is able to
                                       • seek and analyse information on different market areas

                                       • develop customer relations and understand the relationships throughout the supply
                                       chain

                                       • understand the role of network knowledge in business development

                                       • understand the significance of integrated marketing communication and the impact of
                                       culture on communication
 Previous studies




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