Deep insights into customers and end-users (01039), 5 op

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Implementation plan Finished



 Study unit                             Deep insights into customers and end-users (01039), 5.0
 Implementation                         HYA1221: 1/2012-2013 (06.09.2012 - 31.01.2013)
 Type                                   USER-CENTRIC SERVICE DESIGN COMPETENCES (0319)
 Groups                                 Primary: HYA212SJ Others :
 Involved in the project
 Lecturers                              Guilland Auli, Kaarti Virpi and guest lecturers
 Number of participants                 Minimum: Maximum:
 Enrolment period                       21.05.2012 08:00 - 03.06.2012
 Main timing for implementation
 Applicabililty                         For exchange students: Yes For elective studies: No Open UAS student:
                                        Yes Suitable for virtual UAS: Yes

 Teachers                               Guilland Auli (Teacher in charge), Kaartti Virpi (Other teacher)
 Campus                                 Laurea Leppävaara
 Main location for implementation
 Implementation method                  Optima realization/student group, Other method of implementation,
                                        Project/venture/R&D Language: English Virtuality: 2 cr Integration of R&D: 2 cr
 Implementation class
 Focus areas
 Evaluation at the latest               29.02.2012 Storing of graded material ends.: 20.12.2013
 Exam days

 Having completed the study unit the    • identify factors related to customer behaviour in services
 student is able to
                                        • anticipate complex changes in customer behaviour and envision the opportunities this
                                        opens up

                                        • discover unarticulated customer/user needs

                                        • apply the results of the latest research and methods in his/her own operating
                                        environment

                                        • deeply understand customers’/users’ experiences across all the touch points of an
                                        organisation


 Previous studies
 Other arrangements                     Contact sessions: 10.11.2012, 13.12.2012 and 17.1.2013 at Laurea Leppävaara, at 9-17
                                        hrs.

Learning events
 Date             o'clock/at h    Subject         Content                                        Status            Teachers
                  9-17       8
                  9-17       8
                  9-17       8




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