Neuromarketing (01453), 5 op

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Implementation plan Being edited



 Study unit                              Neuromarketing (01453), 5.0
 Implementation                          CCA1621: 1/2016-2017 (29.08.2016 - 23.12.2016)
 Type                                    CUSTOMER KNOWLEDGE AS THE DRIVER OF MARKETING (0387)
 Groups                                  Primary: CCA16SY Others :
 Involved in the project
 Lecturers                               Jarmo Heinonen, Kaisa Hytönen, Jyrki Suomala
 Number of participants                  Minimum: Maximum:
 Enrolment period                        16.05.2016 08:00 - 31.05.2016
 Main timing for implementation          On working days during daytime
 Applicabililty                          For exchange students: Yes For elective studies: Yes Open UAS student:
                                         No Suitable for virtual UAS: No

 Teachers                                Suomala Jyrki (Teacher in charge), Heinonen Jarmo (Other teacher)
 Campus                                  Laurea Leppävaara
 Main location for implementation        At the campus
 Implementation method                   Optima realization/student group, Project/venture/R&D Language: English Virtuality:
                                         0 cr Integration of R&D: 5 cr
 Implementation class                    LbD based on regional RDI project
 Focus areas                             Service business
 Evaluation at the latest                23.01.2017 Storing of graded material ends.: 23.12.2017
 Exam days                               Real: Project will be presented by students on Monday 13.4.

 Having completed the study unit the     The student is able to:
 student is able to
                                         •apply the knowledge of neuroscience to marketing

                                         •analyse marketing problems from the point of view of the brain's rewarding, fear and
                                         social circuitry

 Previous studies

Learning events
 Date               o'clock/at h   Subject        Content                                        Status           Teachers
 07.09.2016         12.30 - 2      Starting.      Starting. Course timetable.Reward areas in                      Jyrki Suomala
                    15.00          Course         brain. How brain works – principal things
                                   timetable.     about it.
                                   Introduction
 14.09.2016         12.30 -   2    Neuromarketing Cases. NeuroMarketing cases, for expl.                          Jyrki Suomala
                    15.00          cases          SuperBowl and other samples.
 21.09.2016         12.30 -   2    Marketing      Marketing research principles in                                Jyrki Suomala
                    15.00          research       NeuroMarketing 1. Teamwork and teams.
                                   principles     (Homework I)
 28.09.2016         12.30 -   2    Methods used   Methods used in Marketing research                              Jarmo
                    15.00          in Marketing   companies. Cases and examples (for expl.                        Heinonen
                                   research       cluster analysis). What kind of methods
                                   companies      research companies use, when how they
                                                  analyze their customers? Positioning
                                                  (marketing vs market research).
 05.10.2016         12.30 -   2    NO CLASS:
                    15.00          Students own
                                   work

SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy
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Implementation plan Being edited



                            (Homework
                            given by
                            Jarmo
                            Heinonen)
 12.10.2016   12.30 -   2   Teamwork       Teamwork: how to use NeuroMarketing       Jyrki Suomala
              15.00                        comparing previous marketing methods?
                                           (Homework II)
 19.10.2016   NO            NEurmarketing NeuroMarketing and principal marketing
              LECTURE       and marketing researches together. Modelling previous
                            together       Homework II.
 26.10.2016   NO            Principles in  Nielsen NeuroCase. Principles in
              LECTURE       NeuroMarketing NeuroMarketing, part 1. The description
                            1              of the final task for students.
 02.11.2016   12.30 -   2   Examples       Examples about neuroeconomics studies     Jyrki Suomala
              15.00         about          (Trust, risk and human decision making)
                            neuroeconomics
                            studies
 09.11.2016   NO            Neuromarketing Principles in NeuroMarketing, part 2.
              LECTURE       principles II
 16.11.2016   12.00 - 4     Students own                                             Jyrki Suomala
              16.00         work (Final
                            project)




SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy