Neuromarketing (01453), 5 op

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Implementation plan Finished



 Study unit                            Neuromarketing (01453), 5.0
 Implementation                        CCA1622: 2/2016-2017 (15.05.2017 - 31.08.2017)
 Type                                  CUSTOMER KNOWLEDGE AS THE DRIVER OF MARKETING (0387)
 Groups                                Primary: CCA16SY Others :
 Involved in the project
 Lecturers                             Jyrki Suomala, Jarmo Heinonen
 Number of participants                Minimum: Maximum:
 Enrolment period                      15.03.2017 08:00 - 18.04.2017
 Main timing for implementation        According to a schedule agreed by the parties
 Applicabililty                        For exchange students: No For elective studies: Yes Open UAS student:
                                       No Suitable for virtual UAS: No

 Teachers                              Heinonen Jarmo (Teacher in charge), Suomala Jyrki (Other teacher)
 Campus                                Laurea Leppävaara
 Main location for implementation      At the campus
 Implementation method                 Other method of implementation Language: English Virtuality: 0 cr Integration of
                                       R&D: 0 cr
 Implementation class                  LbD supporting knowledge and skills development
 Focus areas                           No connection to focus areas
 Evaluation at the latest              20.07.2017 Storing of graded material ends.: 20.06.2018
 Exam days

 Having completed the study unit the   The student is able to:
 student is able to
                                       •apply the knowledge of neuroscience to marketing

                                       •analyse marketing problems from the point of view of the brain's rewarding, fear and
                                       social circuitry

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