Customer knowledge (01455), 5 op

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Implementation plan Finished



 Study unit                            Customer knowledge (01455), 5.0
 Implementation                        CCA1521: 2/2015-2016 (18.01.2016 - 23.06.2016)
 Type                                  CUSTOMER KNOWLEDGE AS THE DRIVER OF MARKETING (0387)
 Groups                                Primary: CCA15SY Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: Maximum:
 Enrolment period                      14.12.2015 08:00 - 08.01.2016
 Main timing for implementation        On working days during daytime
 Applicabililty                        For exchange students: Yes For elective studies: Yes Open UAS student:
                                       No Suitable for virtual UAS: No

 Teachers                              Sohlman Anna-Mari (Teacher in charge)
 Campus                                Laurea Leppävaara
 Main location for implementation      At the campus
 Implementation method                 Optima realization/student group Language: English Virtuality: 1 cr Integration of
                                       R&D: 0 cr
 Implementation class                  LbD supporting knowledge and skills development
 Focus areas                           Security, safety and social responsibility, Service business
 Evaluation at the latest              23.07.2016 Storing of graded material ends.: 23.06.2017
 Exam days

 Having completed the study unit the   The student is able to:
 student is able to                    ●      define factors that affect buying behavior
                                       ●      use market reseach as a source of customer knowledge in the international
                                              business environment
 Previous studies
 Learning objectives                   ●       to understand that customer is an active partner.
                                       ●       to understand that instead of offering only commodities or services, customer is
                                               expecting added value to every day life or in the business.
                                       ●       to recognize and utilize the sources of customer data, which aims to develop
                                               business concepts.
 Contents                              ●       Customer knowledge
                                       ●       Customer experience
                                       ●       Service processes
                                       ●       Sources of customer data
 Study material                        Study material will be announced later.
 Evaluation criteria and methods       Generic evaluation criteria can be found through the attached link. Specific evaluation
                                       criteria of this course will be announced at the beginning of the course.
 Work strain                           ●       contact sessions
                                       ●       working in Optima space
                                       ●       learning exercises




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