Business Online Visibility (01473), 5 op

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 Opintojakso                       Business Online Visibility (01473), 5.0
 Toteutus                          VKE1721: 2/2017-2018 (01.03.2018 - 31.05.2018)
 Tyyppi                            TÄYDENTÄVÄ OSAAMINEN (T)
 Ryhmät                            Ensisijainen: VKE17SY Muut:
 Projektissa mukana
 Luennoitsijat
 Osallistujamäärät                 Minimi: 20 Maksimi: 40
 Ilmoittautumisaika                01.02.2018 08:00 - 15.02.2018
 Pääsääntöinen toteutusajankohta   Opiskelijan oman aikataulun mukaan
 Soveltuvuus                       Vaihto-opiskelijoille: Kyllä Vapaasti valittaviin: Kyllä Avoimen opisk:
                                   Kyllä Soveltuu virtuaali-AMK:n opintoihin: Kyllä

 Opettajat                         Miinalainen Petri (Vastuuopettaja)
 Kampus                            Laurea Leppävaara
 Pääsääntöinen toteutuspaikka      Virtuaalisesti
 Toteutustapa                      Verkko/virtuaali Kieli: englanti Virtuaalisuus: 5 op T&k-integraatio: 0 op
 Toteutusluokka                    Tieto- ja taitoperustaa vahvistava, LbD
 Painoalat                         Palveluliiketoiminta, Teknologiaosaaminen ja yrittäjyys (FUAS)
 Arviointi viimeistään             30.06.2018 Suoritusmateriaalin arkistointi päättyy: 31.05.2019
 Tenttipäivät

 Opintojakson suoritettuaan        Managing online visibility and presence with interesting and engaging contents is one of
 opiskelija osaa                   the major issues in digital marketing. During this course we study different aspects of
                                   this and students learn to produce, publish and manage online content from the business
                                   perspective and understand the importance of stories, product information, multimedia
                                   content, and other online content in creating an online presence for a tourism business.
                                   After successful completion of the course the student
                                   ●      knows different methods to do pre-research of social media visibility, target
                                          groups etc.
                                   ●      can use keywords in effective marketing and social media contents
                                   ●      is able create a paid campaign in internet and social media
                                   ●      analyzes the success of social media efforts and gives grounded solutions based
                                          on them
                                   ●      manages social media channels and contents in co-operation with customers
 Edeltävät opinnot
 Edeltävät opinnot, lisätietoja    This online course is a part of eTourism Curriculum which covers in total 30 credits of
                                   courses provided by different universities of applied sciences in Finland.In Laurea study
                                   unit is part of TOURISM SERVICE DEVELOPER module.

                                   Discovering tourism, tourism marketing or other tourism studies recommended.

                                   Basic knowledge of online marketing is preferable.
 Osaamistavoitteet                 Managing online visibility is one of the major issues in online world. During this course
                                   you will be able to create online visibility plan for a real tourism company that you find
                                   yourself.During the course you will study different methods to do pre-research of
                                   business online visibility and to learn to use different tools in creating business online
                                   presence. Student will learn to create a paid campaign in internet and social media and
                                   analyses the success of social media efforts and give grounded solutions based on them.
                                   Student will learn to manage online communication channels and contents in
                                   co-operation with customers
 Keskeinen sisältö                 During the course the student will learn to create business online visibility plan based on

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                                 the pre-research for real company that student finds before the course start.Student uses
                                 different tools to improve business online presence effectively and skillfully as well as
                                 knows how to boost business online presence with paid campaigns.Student also follows
                                 up and measures efforts in different ways and makes further decisions based on
                                 them.The elements that are covered during the course are
                                 ●      business online environment
                                 ●      pre-research of business online visibility
                                 ●      goals and objectives for online visibility
                                 ●      online marketing (owned&earned)
                                 ●      online marketing (paid)
                                 ●      online visibility plan
                                 AssignmentsA1: Kickoff - Contact the company


                                 A2: Set - Goal and objectives

                                 A3: Plan - Online marketing 1 (owned&earned)

                                 A4: Plan - Online marketing 2 (paid)

                                 A5: Action - Online visibility plan

                                 Post-task Self-evaluation & Feedback
 Ohjaus ja viestintä             100 % online course. Online platform and link TBA.Submission of tasks and personal
                                 feedback and consultation is described detailed on course platform. Instructions on the
                                 platform guide you through the course. If something is unclear or a student wants to ask
                                 something or has problems, please contact the teacher by email.


 Arviointikriteerit ja           ASSESSMENT PLAN
 arviointimenetelmät             ●      Assignments 100%
                                 Grading Scale
                                 ●      Excellent (5) - Satisfactory (1), Fail
                                 Excellent (5)Student has an excellent command of theoretical knowledge and is able to
                                 apply it fully in practical learning exercises.

                                 Student participates lectures actively and shows analytical, reflective and critical
                                 approach in all his/her activities.

                                 All the assignments are performed according to instructions.Good (3-4)Student has a
                                 good command of theoretical knowledge and is able to apply it mostly in practical
                                 learning exercises.

                                 Student participates lectures quite actively and shows somewhat analytical, reflective
                                 and critical approach in most of his/her activities.

                                 All the assignments are performed mostly according to instructions.Satisfactory
                                 (1-2)Student has a satisfactory command of theoretical knowledge and is able to apply it
                                 only partly or not at all in practical learning exercises.

                                 Student participates lectures seldom and shows very little or no analytical, reflective and
                                 critical approach in his/her activities.


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                                 The assignments are not fully performed according to instructions.Failed (0)Student has
                                 not participated the compulsory lectures and has failed to perform one or more
                                 assignments according to instructions.To be taken into account
                                 ●      Software for detecting plagiarism is used when returning assignments
                                 ●      Late assignments are assessed according to the schedule the teacher/teachers have
                                        given. Late returns affect negatively the assessment of the assignment
                                 ●      Please note that there can be more specific assessment criteria for the whole
                                        study unit and/or learning assignments which will be given at the beginning of
                                        the study unit.
                                 ●      Various forms of feedback and schedule.
 Muut toteutusjärjestelyt        NOTE! You must find a REAL TOURISM COMPANY for the course. You shall
                                 analyse the current situation of the company and then plan the improvements or
                                 renewals for the company during the course.100 % online course. Online platform and
                                 linkhttps://openmoodle.eoppimispalvelut.fi/course/view.php?id=190More information
                                 will be sent by email for student in this study unit.




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