Creating Innovation through Service Design (A0132), 10 op

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 Study unit                                 Creating Innovation through Service Design (A0132), 10.0
 Implementation                             MFA1312: 1/2013-2014 (26.08.2013 - 09.12.2013)
 Type                                       DEEPENING PROFESSIONAL COMPETENCE (A023)
 Groups                                     Primary: MFA11SN Others :
 Involved in the project
 Lecturers
 Number of participants                     Minimum: Maximum:
 Enrolment period                           -
 Main timing for implementation
 Applicabililty                             For exchange students: Yes For elective studies: Yes Open UAS student:
                                            No Suitable for virtual UAS: Yes

 Teachers                                   Martola Anne (Teacher in charge), Fred Minna (Other teacher), Matvejeff Pekka (Other
                                            teacher), Ruoslahti Harri (Other teacher), Takala Jouni (Other teacher)
 Campus                                     Laurea Leppävaara
 Main location for implementation
 Implementation method                      Optima realization/student group, Other method of implementation,
                                            Project/venture/R&D Language: English Virtuality: 2 cr Integration of R&D: 5 cr
 Implementation class
 Focus areas
 Evaluation at the latest                   09.01.2013 Storing of graded material ends.: 21.12.2013
 Exam days

 Having completed the study unit the        • carry out an innovation project applying the newest existing knowledge and service
 student is able to                         innovation and design methods

                                            • carry out creative problem solving and development of working methods

                                            • know the prerequisites for profitable and customer-oriented operations

                                            • work in a diversified project




 Previous studies                           Developing ICT Systems or equivalent knowledge.
 Previous studies, more information         120 cr
 Study material                             Miettinen, S. & Koivisto, M. (toim.) (2009). Designing Services with Innovative
                                            Methods. Moritz, S. (2005). Service Design. A practical access to an evolving field
                                            (http://stefan-moritz.com/welcome/Service_Design_files/Practical%20Access%20to%20Service%
                                            The future of service business innovations. Tekes 2010
 Tutoring and communication                 Optima

Learning events
 Date             o'clock/at h    Subject              Content                                      Status             Teachers
 09.09.2013       9-11.30         Course                                                                               Minna Fred,
                                  Introduction                                                                         Anne Martola,
                                  and                                                                                  Harri
                                  orientation                                                                          Ruoslahti,
                                                                                                                       Jouni Takala
 09.09.2013       12.30-16.00     Project              Project "owners" present their project                          Minna Fred,

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                           presentations   ideas.                                       Anne Martola,
                                                                                        Harri
                                                                                        Ruoslahti,
                                                                                        Jouni Takala
 16.09.2013   9-16.00      Service         09:00 - Service innovation and design        Anne Martola,
                           innovation      process (common session for all projects)    Jouni Takala
                           and design      12:30 - Working in teams and coaching:
                           process         the first draft of the project plan
                                           (afternoon)
 23.09.2013   9-16.00      Understanding   0900-1000: Presentation: customer            Minna Fred,
                           SID             understanding and ethnography                Anne Martola,
                                           1015-1200: Parallel workshops to learn       Jouni Takala
                                           various methods: observation, customer
                                           journey, personas, blueprint 1300-1500:
                                           Parallel workshops to learn various
                                           methods: observation, customer journey,
                                           personas, blueprint
 30.09.2013                Team work       Gathering information and analysing          Minna Fred,
                                           Guidance                                     Anne Martola,
                                                                                        Harri
                                                                                        Ruoslahti,
                                                                                        Jouni Takala
 07.10.2013                Team work       Gathering information and analysing          Minna Fred,
                                           Guidance                                     Anne Martola,
                                                                                        Jouni Takala
 14.10.2013                Idea            Presentation: progress evaluation Parallel   Anne Martola,
                           generation      workshop to learn various methods: 8x8,      Jouni Takala
                           and filtering   brainstorming, brainwriting etc.
 21.10.2013                Team work       Idea generation and filtering cont.
                                           Guidance
 28.10.2013                Service         Parallel workshops: Explaining and           Minna Fred,
                           Design          visualizing                                  Anne Martola,
                                                                                        Jouni Takala
 04.11.2013                Team work       Explaining and visualizing development       Minna Fred,
                                           idea                                         Anne Martola,
                                                                                        Harri
                                                                                        Ruoslahti,
                                                                                        Jouni Takala
 11.11.2013                Service         Creating concept draft Guidance              Harri
                           design                                                       Ruoslahti
                           concept
 18.11.2013                Team work       Report writing                               Minna Fred,
                                                                                        Anne Martola,
                                                                                        Harri
                                                                                        Ruoslahti,
                                                                                        Jouni Takala
 25.11.2013                Team work       Preparing presentation
 02.12.2013                Presentations   project "owners" are invited to join         Minna Fred,
                                           sessions                                     Anne Martola,
                                                                                        Harri
                                                                                        Ruoslahti,
                                                                                        Jouni Takala

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Implementation plan Finished



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