Customer-oriented Marketing (A0145), 10 op
Toteutussuunnitelma (PDF), 2 sivua
- Toteutus
- HBA1011
- Lukukausi
- 1/2010-2011
- Ajankohta
- 30.8.2010–20.12.2010
- Tyyppi
- INITIATION OF PROFESSIONAL GROWTH (A025)
- Ryhmä
- HBA10SN
- Kampus
- Laurea Leppävaara
- Opetuskieli
- englanti
- Opettajat
- Fred Minna (Teacher in charge), Chydenius Tarja (Other teacher), Salmi Laura (Other teacher)
- Tila
- Valmis
Näytä tekstiversio
1/2
Implementation plan Finished
Study unit Customer-oriented Marketing (A0145), 10.0
Implementation HBA1011: 1/2010-2011 (30.08.2010 - 20.12.2010)
Type INITIATION OF PROFESSIONAL GROWTH (A025)
Groups Primary: HBA10SN Others :
Involved in the project
Lecturers
Number of participants Minimum: Maximum:
Enrolment period 24.05.2010 08:00 - 06.06.2010
Main timing for implementation
Applicabililty For exchange students: Yes For elective studies: No Open UAS student:
No Suitable for virtual UAS: No
Teachers Fred Minna (Teacher in charge), Chydenius Tarja (Other teacher), Salmi Laura (Other
teacher)
Campus Laurea Leppävaara
Main location for implementation
Implementation method Optima realization/student group, Other method of implementation,
Project/venture/R&D Language: English Virtuality: 2 cr Integration of R&D: 4 cr
Implementation class
Focus areas
Evaluation at the latest 20.01.2011 Storing of graded material ends.: 20.12.2011
Exam days Real: 11.10.2010 Re-exams: 09.12.2010, 20.01.2011
Having completed the study unit the ● create value for customers by understanding their buying behaviour
student is able to ● analyse and develop a customer-oriented marketing mix
● operate in multicultural teams
● carry out a small research project with the help of basic quantitative and some
qualitative methods
Previous studies
Contents Marketing of servicesCustomer knowledgeKey marketing methods (5 P’s to 5
C´s)Overview of research processBasics of qualitative researchIntercultural
communication and team work in LbD
Study material Kotler, Keller, Brady, Goodman, Hansen, Marketing management, 2009, European
Edition
Tutoring and communication All communication in the study unit is done through the Optima workspace.Guidance
will be provided through workshops, team meetings and on demand.
Evaluation criteria and methods 50% exams and participation in the lectures, 50% project work
Project (name) Customer-oriented research project in collaboration with the Sello library.
Work strain
Learning events
Date o'clock/at h Subject Content Status Teachers
06.09.2010 12.30-15.453 Marketinig Minna Fred
09.09.2010 9.00-11.302 Marketing Minna Fred
13.09.2010 12.30-15.453 Cross-cultural Tarja
competence Chydenius
20.09.2010 12.30-15.45
3 Cross-cultural Tarja
competence Chydenius
23.09.2010 9.00-11.302 Project Laura Salmi
management
SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy
2/2
Implementation plan Finished
27.09.2010 12.30-15.45
3 Marketing Minna Fred
28.09.2010 9.00-11.302 Marketing Minna Fred
30.09.2010 9.00-11.302 Research Laura Salmi
04.10.2010 12.30-15.45
3 Cross-cultural Tarja
competence Chydenius
07.10.2010 9.00-11.302 Research Laura Salmi
11.10.2010 12.30-15.45
3 Marketing Minna Fred
EXAM
12.10.2010 9.00-11.302 Marketing Minna Fred
SELLO
LIBRARY
14.10.2010 9.00-11.302 Marketing Minna Fred
18.10.2010 12.30-15.45
3 Marketing Minna Fred
19.10.2010 9.00-11.302 Marketing Minna Fred
21.10.2010 9.00-11.302 Research Laura Salmi
28.10.2010 9.00-11.302 Research Laura Salmi
04.11.2010 9.00-11.302 Research Laura Salmi
11.11.2010 9.00-11.302 Research Laura Salmi
15.11.2010 12.30-15.45
3 Marketing Minna Fred
18.11.2010 9.00-11.302 Research Laura Salmi
22.11.2010 12.30-15.45
3 Research Laura Salmi
25.11.2010 9.00-11.302 Research Laura Salmi
29.11.2010 12.30-15.45
3 Marketing Minna Fred
02.12.2010 9.00-11.302 Research Laura Salmi
09.12.2010 9-11.30 2 END Minna Fred,
SEMINAR Laura Salmi
SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy