Commercialisation of Products and Services (A0150), 5 op
Toteutussuunnitelma (PDF), 3 sivua
- Toteutus
- HBA1221
- Lukukausi
- 2/2012-2013
- Ajankohta
- 7.1.2013–21.6.2013
- Tyyppi
- INITIATION OF PROFESSIONAL GROWTH (A025)
- Ryhmä
- HBA12SN
- Kampus
- Laurea Leppävaara
- Opetuskieli
- englanti
- Opettajat
- Tawast Kati (Teacher in charge)
- Luennoitsijat
- Teemu Ylikoski
- Tila
- Valmis
Näytä tekstiversio
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Implementation plan Finished
Study unit Commercialisation of Products and Services (A0150), 5.0
Implementation HBA1221: 2/2012-2013 (07.01.2013 - 21.06.2013)
Type INITIATION OF PROFESSIONAL GROWTH (A025)
Groups Primary: HBA12SN Others :
Involved in the project
Lecturers Teemu Ylikoski
Number of participants Minimum: Maximum:
Enrolment period 26.11.2012 08:00 - 02.12.2012
Main timing for implementation
Applicabililty For exchange students: Yes For elective studies: No Open UAS student:
No Suitable for virtual UAS: No
Teachers Tawast Kati (Teacher in charge)
Campus Laurea Leppävaara
Main location for implementation
Implementation method Optima realization/student group, Other method of implementation,
Project/venture/R&D, Web/virtual Language: English Virtuality: 2 cr Integration of
R&D: 5 cr
Implementation class
Focus areas
Evaluation at the latest 21.07.2013 Storing of graded material ends.: 21.06.2014
Exam days
Having completed the study unit the ● plan the commercialisation of products and services
student is able to ● understand the importance of customer oriented marketing operations
Previous studies
Learning objectives The target of the study unit Commercialisation of Products & Services is that the
student can plan a customer oriented marketing process. The student can take the
customer needs into account and choose the right marketing tools for the different
customer segments. The student can create and develop customer relationships. The
student's know-how shows as an ability to do a commercialisation plan of developed
product or service idea.
Learning events
Date o'clock/at h Subject Content Status Teachers
08.01.2013 9-11.30 2 Orientation Presentation of the study unit - goals, Class
working methods and evaluation. Project
teams will be formed. Kati Tawast *
Cocktail walking - What is
commercialisation?
* Postcard to myself - 1. What is my goal
for this study unit?
2. How will I
achieve it ?
15.01.2013 9-11.30 2 Kick-off of Kick-off of company projects. Kati Class
company Tawast
projects
Representatives of Lääkärikeskus Aava,
SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy
2/3
Implementation plan Finished
GR8 Länsiväylä, Yellow Line and
Helsingin Tulkkikeskus will present
company projects.
Opportunity to ask questions. Assignment
1: Please describe the example of
commercialisation of product of service
given to your team. Analyse it and present
it to the rest of the group in the workshop
on 29.1.2013. Analyse especially the
success factors of the commercialisation.
The team will give a maximum 10
minutes' presentation.
22.01.2013 9-11.30 2 Tutoring Tutoring of project plans. We'll talk about Class
workshop the situation analysis of your projects and
start breaking the ice around some
methods you will be needing when
gathering information fo the project.
Teemu Ylikoski Assignment 2:
Do the project plan and divide the roles
and tasks of the project between team
members. Return to Optima by 5.2.2013.
29.01.2013 9-11.30 2 CommercialisationCommercialisation & commercialisation Class
& process. Kati Tawast Presentation of an
commercialisationanalysis of given commercialisation of
process product or service (see Links folder in
Optima). The team will give a maximum
10 minutes' presentation. All teams.
05.02.2013 9-11.30 2 Digital Digital Marketing. Guest speaker & Kati Class
Marketing Tawast
11.02.2013 9-11.30 2 Consumer-Brand Consumer-Brand Relationships. Class
Relationships Attention: Workshop exceptionally on
Monday!!!!!
Guest speaker: Samil Aledin, 15/30
Research Ltd
Kati Tawast
19.02.2013 9-11.30 2 Self-study Assignment 3: Self-study: Consumer
Behaviour and Segmentation
All teams. Assignment 4: Tweet on week
8 a news item related to
commercialisation, marketing
communications or brands to @katitawast
in Twitter. Use #A0150 in tweet.
Everybody should also comment one news
item tweeted by Kati Tawast.
SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy
3/3
Implementation plan Finished
Everybody
26.02.2013 9-11.30 2 Productisation Productisation and Customer Value as a Class
and Customer Part of Building Marketing and Marketing
Value as a Communications.
Part of
Building Teemu Yikoski
Marketing
and
Marketing
Communications.
05.03.2013 9-11.30 2 Tutoring Tutoring Workshop of Company Projects. Class
Workshop Feedback of Assignment 3.
Kati Tawast
12.03.2013 9-11.30 2 Different Different Forms of Marketing Class
forms of Communications: Personal Selling,
Marketing Advertising, Sales Promotion, Public
Communications Relations.
Teemu Ylikoski
19.03.2013 9-11.30 2 Independant Independant working: Company Project Class or some
working: other working
Company All teams space
Project
26.03.2013 9-11.30 2 Independent Independent Working: Company Project Class or some
working: other working
Company All teams. space.
Project
02.04.2013 9-11.30 2 Tutoring Tutoring Workshop of Company Projects. Class
Workshop
Kati Tawast & Teemu Ylikoski
09.04.2013 9-11 2 Assignment 7: Assignment 7: Exam Class
Exam
Teemu Ylikoski
16.04.2013 9-11.30 2 Independent Independent Working: Company Project Class of some
Working: (Time preserved for finalizing the project other working
Company reports & presentations (PowerPoint space
Project slides). Return to Optima by 18.4.2013.
All teams.
23.04.2013 9-11.30 2 Presentations Presentations of Company Project. Class
of Company
Project All teams.
Kati Tawast
30.04.2013 9-10.30 1 Feedback Feedback Discussion on the Study Unit. IT Class
Discussion on
the Study Unit Kati Tawast Assignment 8:Analysis of
Team Working. Return to Optima by
5.5.2013. Assignment 9: Analysis of
Achieving Your own Goals. Return to
Optima by 5.5.2013.
SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy