Commercialisation of Products and Services (A0150), 5 op
Toteutussuunnitelma (PDF), 3 sivua
- Toteutus
- HBA1321
- Lukukausi
- 2/2013-2014
- Ajankohta
- 7.1.2014–20.6.2014
- Tyyppi
- INITIATION OF PROFESSIONAL GROWTH (A025)
- Ryhmä
- HBA13SN
- Kampus
- Laurea Leppävaara
- Opetuskieli
- englanti
- Opettajat
- Tawast Kati (Teacher in charge)
- Tila
- Valmis
Näytä tekstiversio
1/3
Implementation plan Finished
Study unit Commercialisation of Products and Services (A0150), 5.0
Implementation HBA1321: 2/2013-2014 (07.01.2014 - 20.06.2014)
Type INITIATION OF PROFESSIONAL GROWTH (A025)
Groups Primary: HBA13SN Others :
Involved in the project
Lecturers
Number of participants Minimum: Maximum:
Enrolment period 02.12.2013 08:00 - 08.12.2013
Main timing for implementation
Applicabililty For exchange students: No For elective studies: No Open UAS student: No Suitable
for virtual UAS: No
Teachers Tawast Kati (Teacher in charge)
Campus Laurea Leppävaara
Main location for implementation
Implementation method Optima realization/student group, Project/venture/R&D, Web/virtual Language:
English Virtuality: 2 cr Integration of R&D: 5 cr
Implementation class
Focus areas Service business
Evaluation at the latest 21.07.2013 Storing of graded material ends.: 21.06.2014
Exam days
Having completed the study unit the ● plan the commercialisation of products and services
student is able to ● understand the importance of customer oriented marketing operations
Previous studies
Learning objectives The target of the study unit Commercialisation of Products & Services is that the
student can plan a customer oriented marketing process. The student can take the
customer needs into account and choose the right marketing tools for the different
customer segments. The student can create and develop customer relationships. The
student's know-how shows as an ability to do a commercialisation plan of developed
product or service idea.
Learning events
Date o'clock/at h Subject Content Status Teachers
07.01.2014 9-11.30 2 Orientation Presentation of the study unit - goals,
working methods and evaluation. Project
teams will be formed. Kati Tawast *
Cocktail walking - What is
commercialisation?
* Postcard to myself - 1. What is my goal
for this study unit?
2. How will I
achieve it ?
14.01.2014 9-11.30 2 Kick-off of Kick-off of company projects. Kati
company Tawast
projects
Representatives of Lääkärikeskus Aava,
GR8 Länsiväylä, Yellow Line and
SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy
2/3
Implementation plan Finished
Helsingin Tulkkikeskus will present
company projects.
Opportunity to ask questions. Assignment
1: Please describe the example of
commercialisation of product of service
given to your team. Analyse it and present
it to the rest of the group in the workshop
on 29.1.2013. Analyse especially the
success factors of the commercialisation.
The team will give a maximum 10
minutes' presentation.
21.01.2014 9-11.30 2 Tutoring Tutoring of project plans. We'll talk about
workshop the situation analysis of your projects and
start breaking the ice around some
methods you will be needing when
gathering information fo the project.
Teemu Ylikoski Assignment 2:
Do the project plan and divide the roles
and tasks of the project between team
members. Return to Optima by 5.2.2013.
28.01.2014 9-11.30 2 CommercialisationCommercialisation & commercialisation
& process. Kati Tawast Presentation of an
commercialisationanalysis of given commercialisation of
process product or service (see Links folder in
Optima). The team will give a maximum
10 minutes' presentation. All teams.
04.02.2014 9-11.30 2 Digital Digital Marketing. Guest speaker & Kati
Marketing Tawast
11.02.2014 9-11.30 2 Consumer-Brand Consumer-Brand Relationships.
Relationships Attention: Workshop exceptionally on
Monday!!!!!
Guest speaker: Samil Aledin, 15/30
Research Ltd
Kati Tawast
18.02.2014 9-11.30 2 Tutoring Tutoring Workshop of Company Projects.
Workshop Feedback of Assignment 3.
Kati Tawast
25.02.2014 9-11.30 2 Different Different Forms of Marketing
forms of Communications: Personal Selling,
Marketing Advertising, Sales Promotion, Public
Communications Relations.
Teemu Ylikoski
04.03.2014 9-11.30 2 Independant Independant working: Company Project
working:
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3/3
Implementation plan Finished
Company All teams
Project
11.03.2014 9-11.30 2 Independent Independent Working: Company Project
working:
Company All teams.
Project
18.03.2014 9-11.30 2 Tutoring Tutoring Workshop of Company Projects.
Workshop
Kati Tawast & Teemu Ylikoski
25.03.2014 9-11.30 2 Assignment 7: Assignment 7: Exam
Exam
Teemu Ylikoski
01.04.2014 9-11.30 2 Independent Independent Working: Company Project
Working: (Time preserved for finalizing the project
Company reports & presentations (PowerPoint
Project slides). Return to Optima by 18.4.2013.
All teams.
15.04.2014 9-11.30 2 Presentations Presentations of Company Project.
of Company
Project All teams.
Kati Tawast
22.04.2014 9-11 2 Feedback Feedback Discussion on the Study Unit.
Discussion on
the Study Unit Kati Tawast Assignment 8:Analysis of
Team Working. Return to Optima by
5.5.2013. Assignment 9: Analysis of
Achieving Your own Goals. Return to
Optima by 5.5.2013.
SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy