Strategic B-to-B Marketing Management (A0154), 10 op

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Implementation plan Finished



 Study unit                              Strategic B-to-B Marketing Management (A0154), 10.0
 Implementation                          HBA1322: 2/2013-2014 (27.01.2014 - 19.05.2014)
 Type                                    DEVELOPMENT OF CORE COMPETENCES IN THE FIELD (A026)
 Groups                                  Primary: HBA12SN Others :
 Involved in the project
 Lecturers
 Number of participants                  Minimum: Maximum:
 Enrolment period                        02.12.2013 08:00 - 18.12.2013
 Main timing for implementation
 Applicabililty                          For exchange students: Yes For elective studies: No Open UAS student:
                                         No Suitable for virtual UAS: Yes

 Teachers                                Backlund Ove (Teacher in charge), Tawast Kati (Other teacher)
 Campus                                  Laurea Leppävaara
 Main location for implementation
 Implementation method                   Optima realization/student group, Other method of implementation,
                                         Project/venture/R&D, Web/virtual Language: English Virtuality: 1 cr Integration of
                                         R&D: 5 cr
 Implementation class
 Focus areas                             Service business
 Evaluation at the latest                22.07.2012 Storing of graded material ends.: 22.06.2014
 Exam days                               Re-exams: 22.05.2014, 10.06.2014

 Having completed the study unit the     ●        Seek and analyse information on different international trading, political,
 student is able to                               monetary and cultural environments
                                         ●        Determine appropriate research approaches for B-to-B markets
                                         ●        Plan and execute business in complex B-to-B environments and throughout the
                                                  supply chain
                                         ●        Develop control tools for the strategy
 Previous studies

Learning events
 Date               o'clock/at h   Subject           Content                                    Status           Teachers
 03.03.2014                        See schedule
                                   HBA1321
                                   (same
                                   schedule)




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