Market Entry Modes (A0157), 5 op

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 Study unit                              Market Entry Modes (A0157), 5.0
 Implementation                          HBA1312: 1/2013-2014 (19.09.2013 - 12.12.2013)
 Type                                    DEEPENING PROFESSIONAL COMPETENCE (A027)
 Groups                                  Primary: HBA11SN Others :
 Involved in the project
 Lecturers
 Number of participants                  Minimum: Maximum:
 Enrolment period                        20.05.2013 08:00 - 02.06.2013
 Main timing for implementation
 Applicabililty                          For exchange students: Yes For elective studies: No Open UAS student:
                                         Yes Suitable for virtual UAS: No

 Teachers                                Pirttineva Maarit (Teacher in charge), Aldrete Milton (Other teacher)
 Campus                                  Laurea Leppävaara
 Main location for implementation
 Implementation method                   Optima realization/student group, Other method of implementation Language:
                                         English Virtuality: 0 cr Integration of R&D: 0 cr
 Implementation class
 Focus areas
 Evaluation at the latest                10.01.2014 Storing of graded material ends.: 20.12.2014
 Exam days                               Real: December 12, 2013 NB Time from 4pm to 6pm Re-exams: 23.01.2014,
                                         27.02.2014

 Having completed the study unit the     ●      Identify alternative market entry methods available to firms seeking new country
 student is able to                             markets
                                         ●      Compare the different levels of risk, involvement and control of the various
                                                methods
                                         ●      Understand the criteria for selecting between the entry options
                                         ●      Determine the critical business management and HRM aspects when executing
                                                international operations through the different entry methods

 Previous studies
 Study material                          Lecture material Svend Hollensen: Global Marketing - A Decision Oriented Approach.
                                         Prentice Hall.
 Evaluation criteria and methods         Team presentation 40 % of the final grade Team opposing assignment 20% of the final
                                         grade Exam 40% of the final grade All above parts have to be successfully completed.

Learning events
 Date               o'clock/at h   Subject            Content                                    Status           Teachers
 03.10.2013         9-             Internationalization
                    11.30          Theories
 10.10.2013         9-             Market Entry
                    11.30          Strategies
 17.10.2013         9-             Market Entry
                    11.30          Strategies
 24.10.2013         9-             Political and
                    11.30          Economic
                                   Environment
 31.10.2013         9-             Political and
                    11.30          Economic
                                   Environment

SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy
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Implementation plan Finished



 07.11.2013   9-           Sociocultural
              11.30        Environment
 14.11.2013   9-           Independent
              11.30        work, please
                           see
                           instructions in
                           Optima
 21.11.2013   9-           Workshop:
              11.30        Working on
                           team
                           presentation
 28.11.2013   9-           Student
              11.30        presentations
 05.12.2013   9-           Student
              11.30        presentations
 12.12.2013   16 - 18      Exam




SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy