Market Entry Modes (A0157), 5 op

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Implementation plan Finished



 Study unit                            Market Entry Modes (A0157), 5.0
 Implementation                        HBA1511: 1/2015-2016 (24.09.2015 - 26.11.2015)
 Type                                  DEEPENING PROFESSIONAL COMPETENCE (A027)
 Groups                                Primary: HBA13SN Others :
 Involved in the project
 Lecturers                             Milton Aldrete
 Number of participants                Minimum: Maximum:
 Enrolment period                      18.05.2015 08:00 - 31.05.2015
 Main timing for implementation        On working days during daytime
 Applicabililty                        For exchange students: Yes For elective studies: No Open UAS student:
                                       No Suitable for virtual UAS: No

 Teachers                              Aldrete Milton (Teacher in charge)
 Campus                                Laurea Leppävaara
 Main location for implementation      At the campus
 Implementation method                 Other method of implementation Language: English Virtuality: 0 cr Integration of
                                       R&D: 0 cr
 Implementation class                  LbD supporting knowledge and skills development
 Focus areas                           Service business
 Evaluation at the latest              Storing of graded material ends.: 23.12.2016
 Exam days                             Real: 03.12.2015 Re-exams: 21.01.2016, 18.02.2016

 Having completed the study unit the   ●     Identify alternative market entry methods available to firms seeking new country
 student is able to                          markets
                                       ●     Compare the different levels of risk, involvement and control of the various
                                             methods
                                       ●     Understand the criteria for selecting between the entry options
                                       ●     Determine the critical business management and HRM aspects when executing
                                             international operations through the different entry methods

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