Service Business and Marketing (A9264), 10 op

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Implementation plan Finished



 Study unit                            Service Business and Marketing (A9264), 10.0
 Implementation                        MEA1621: 2/2016-2017 (09.01.2017 - 20.06.2017)
 Type                                  CUSTOMER-ORIENTED SERVICE BUSINESS DEVELOPER (A860)
 Groups                                Primary: MEA216SN Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: Maximum:
 Enrolment period                      28.11.2016 08:00 - 09.12.2016
 Main timing for implementation        On working days during daytime
 Applicabililty                        For exchange students: No For elective studies: No Open UAS student: No Suitable
                                       for virtual UAS: Yes

 Teachers                              Antinluoma Sirkka (Other teacher), Jääskeläinen Sari (Other teacher), Pääskyvuori
                                       Marjo (Other teacher), Vakkuri Miia (Other teacher)
 Campus                                Laurea Leppävaara
 Main location for implementation      At the campus
 Implementation method                 Optima realization/student group, Other method of implementation Language:
                                       English Virtuality: 2 cr Integration of R&D: 2 cr
 Implementation class                  LbD based on entrepreneurship
 Focus areas                           Service business, Student entrepreneurship
 Evaluation at the latest              20.07.2017 Storing of graded material ends.: 20.06.2018
 Exam days

 Having completed the study unit the   The student is able to
 student is able to                    ●      classify the business functions of a service company in the hospitality sector
                                       ●      present the business models and business logic of a service company
                                       ●      segment both business-to-business and consumer customers
                                       ●      apply marketing mix in service business
 Previous studies




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