Customer-oriented Marketing (A9293), 5 op

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Implementation plan Finished



 Study unit                              Customer-oriented Marketing (A9293), 5.0
 Implementation                          HCA1511: 1/2015-2016 (24.08.2015 - 23.12.2015)
 Type                                    DEVELOPING COMPETENCE IN BUSINESS AND ENTREPRENEURSHIP (A855)
 Groups                                  Primary: HCA215SN Others :
 Involved in the project
 Lecturers
 Number of participants                  Minimum: Maximum:
 Enrolment period                        18.05.2015 08:00 - 31.05.2015
 Main timing for implementation
 Applicabililty                          For exchange students: No For elective studies: Yes Open UAS student:
                                         Yes Suitable for virtual UAS: No

 Teachers                                Setälä Sini (Teacher in charge)
 Campus                                  Laurea Leppävaara
 Main location for implementation        At the campus
 Implementation method                   Optima realization/student group Language: English Virtuality: 0 cr Integration of
                                         R&D: 2 cr
 Implementation class
 Focus areas                             Security, safety and social responsibility
 Evaluation at the latest                23.01.2016 Storing of graded material ends.: 23.12.2016
 Exam days

 Having completed the study unit the     The student is able to
 student is able to                      ●      apply the marketing mix model in service business
                                         ●      estimate customer needs and choose the right marketing procedures for different
                                                segments
                                         ●      categorize the different phases of a customer relationship
 Previous studies

Learning events
 Date               o'clock/at h   Subject         Content                                      Status            Teachers
 25.09.2015         12.30-15       Orientation,
                                   the basic
                                   "truths" of
                                   marketing
 02.10.2015         12.30-15       The Operating
                                   Environments
 09.10.2015         12.30-15       Customer
                                   Relationships
 23.10.2015         12.30-15       Segmentation
                                   and Buying
                                   Behaviour
 30.10.2015         12.30-15       The
                                   Marketing
                                   Mix
 06.11.2015         12.30-15       The
                                   Marketing
                                   Mix
 20.11.2015         12.30-15       Group Work -
                                   Prsentations


SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy
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Implementation plan Finished



 27.11.2015   12.30-15     Individual
                           Feedback
 11.12.2015   12.30-15     Feedback and
                           Discussion




SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy