Customer-oriented Marketing (A9293), 5 op

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Implementation plan Being edited



 Study unit                            Customer-oriented Marketing (A9293), 5.0
 Implementation                        HCA1611: 1/2016-2017 (29.08.2016 - 23.12.2016)
 Type                                  DEVELOPING COMPETENCE IN BUSINESS AND ENTREPRENEURSHIP (A855)
 Groups                                Primary: HCA216SN Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: Maximum:
 Enrolment period                      16.05.2016 08:00 - 31.05.2016
 Main timing for implementation
 Applicabililty                        For exchange students: No For elective studies: Yes Open UAS student:
                                       Yes Suitable for virtual UAS: No

 Teachers                              Siuruainen Riikka (Teacher in charge)
 Campus                                Laurea Leppävaara
 Main location for implementation      At the campus
 Implementation method                 Optima realization/student group Language: English Virtuality: 0 cr Integration of
                                       R&D: 2 cr
 Implementation class
 Focus areas                           Security, safety and social responsibility
 Evaluation at the latest              23.01.2017 Storing of graded material ends.: 23.12.2017
 Exam days

 Having completed the study unit the   The student is able to
 student is able to                    ●      apply the marketing mix model in service business
                                       ●      estimate customer needs and choose the right marketing procedures for different
                                              segments
                                       ●      categorize the different phases of a customer relationship
 Previous studies




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