Deep Customer Insights through Ethnographic Research (A9302), 5 op

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Implementation plan Finished



 Study unit                            Deep Customer Insights through Ethnographic Research (A9302), 5.0
 Implementation                        HYA21611: 1/2016-2017 (29.08.2016 - 23.12.2016)
 Type                                  SERVICE LOGIC DRIVEN INNOVATION AND DESIGN COMPETENCES (A862)
 Groups                                Primary: HYA216SJ Others :
 Involved in the project
 Lecturers                             Taneli Heinonen
 Number of participants                Minimum: 12 Maximum: 35
 Enrolment period                      16.05.2016 08:00 - 31.05.2016
 Main timing for implementation        According to a schedule agreed by the parties
 Applicabililty                        For exchange students: No For elective studies: No Open UAS student: No Suitable
                                       for virtual UAS: No

 Teachers                              Kaartti Virpi (Teacher in charge)
 Campus                                Laurea Leppävaara
 Main location for implementation
 Implementation method                 Optima realization/student group, Other method of implementation Language:
                                       English Virtuality: 1 cr Integration of R&D: 3 cr
 Implementation class                  LbD based on regional RDI project
 Focus areas                           Service business
 Evaluation at the latest              23.01.2017 Storing of graded material ends.: 23.12.2017
 Exam days

 Having completed the study unit the   ●      use the ethnographic approach in service development
 student is able to                    ●      apply qualitative research methods
                                       ●      discover unarticulated customer/user needs and envision the opportunities this
                                              opens up
                                       ●      analyse customer/user experiences across all the touch points of an organisation

 Previous studies
 Study material                        Study material will be published in the optima workspace.
 Tutoring and communication            Via email and during the study unit also in an e-learning environment (optima).
 Evaluation criteria and methods       Evaluation criteria of a study unit in master studies.
 Project (name)                        Building insights for VR - Understanding the Potential of International Travellers on
                                       Finnish RailsVR Group http://www.vrgroup.fi/en/vrgroup/vr-group/
 R&D methods                           For data gathering: interview, observationFor analysis: affinity diagram
 Other arrangements                    Contact days: 8.10., 10.11. & 8.12.2016 at 9-16:30




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