Deep Customer Insights through Ethnographic Research (A9302), 5 op

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Implementation plan Missing



 Study unit                            Deep Customer Insights through Ethnographic Research (A9302), 5.0
 Implementation                        HYA21811: 1/2018-2019 (28.08.2018 - 21.12.2018)
 Type                                  SERVICE LOGIC DRIVEN INNOVATION AND DESIGN COMPETENCES (A862)
 Groups                                Primary: HYA218SJ Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: 12 Maximum: 35
 Enrolment period                      12.04.2018 08:00 - 11.04.2018
 Main timing for implementation        According to a schedule agreed by the parties
 Applicabililty                        For exchange students: No For elective studies: No Open UAS student: No Suitable
                                       for virtual UAS: No

 Teachers
 Campus                                Laurea Leppävaara
 Main location for implementation
 Implementation method                 Language: English Virtuality: cr Integration of R&D: cr
 Implementation class                  LbD based on regional RDI project
 Focus areas
 Evaluation at the latest              21.01.2019 Storing of graded material ends.: 21.12.2019
 Exam days

 Having completed the study unit the   ●     use the ethnographic approach in service development
 student is able to                    ●     apply qualitative research methods
                                       ●     discover unarticulated customer/user needs and envision the opportunities this
                                             opens up
                                       ●     analyse customer/user experiences across all the touch points of an organisation

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