Service Marketing and Selling (A9306), 5 op

                                                                                                                    1/1
Implementation plan Finished



 Study unit                              Service Marketing and Selling (A9306), 5.0
 Implementation                          HYA1421: 2/2014-2015 (07.01.2015 - 19.06.2015)
 Type                                    BUSINESS AND LEADERSHIP COMPETENCES IN SERVICE INNOVATION
                                         (A863)
 Groups                                  Primary: HYA214SJ Others :
 Involved in the project
 Lecturers
 Number of participants                  Minimum: Maximum:
 Enrolment period                        01.12.2014 08:00 - 07.12.2014
 Main timing for implementation          According to a schedule agreed by the parties
 Applicabililty                          For exchange students: Yes For elective studies: Yes Open UAS student:
                                         Yes Suitable for virtual UAS: Yes

 Teachers                                Ekström Maria (Teacher in charge), Kaartti Virpi (Other teacher)
 Campus                                  Laurea Leppävaara
 Main location for implementation
 Implementation method                   Optima realization/student group Language: English Virtuality: 2 cr Integration of
                                         R&D: 2 cr
 Implementation class                    LbD supporting knowledge and skills development
 Focus areas                             Service business
 Evaluation at the latest                19.07.2015 Storing of graded material ends.: 19.06.2016
 Exam days

 Having completed the study unit the     ●         explain the evolution of services marketing thought
 student is able to                      ●         identify the strategic approach in service marketing
                                         ●         establish, maintain and develop customer relationships
                                         ●         conceptualize and sell services

 Previous studies

Learning events
 Date               o'clock/at h   Subject            Content                                      Status       Teachers
 15.01.2015         9          7   Branding and                                                    253
                                   selling
                                   services in a
                                   B2B context




SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy