Discovering Tourism (A9337), 5 op

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Implementation plan Finished



 Study unit                            Discovering Tourism (A9337), 5.0
 Implementation                        CCA1611: 1/2016-2017 (20.10.2016 - 18.12.2016)
 Type                                  TOURISM SERVICE DEVELOPER (A817)
 Groups                                Primary: CCA16SY Others : TOA16SY
 Involved in the project
 Lecturers
 Number of participants                Minimum: Maximum:
 Enrolment period                      16.05.2016 08:00 - 31.05.2016
 Main timing for implementation        On working days during daytime
 Applicabililty                        For exchange students: Yes For elective studies: Yes Open UAS student:
                                       Yes Suitable for virtual UAS: No

 Teachers                              Salomaa Marjaana (Teacher in charge), Lassila Veera (Other teacher)
 Campus                                Laurea Leppävaara
 Main location for implementation      At the campus
 Implementation method                 Optima realization/student group, Project/venture/R&D Language: English Virtuality:
                                       1 cr Integration of R&D: 1 cr
 Implementation class                  LbD based on regional RDI project
 Focus areas                           Service business
 Evaluation at the latest              22.11.2016 Storing of graded material ends.: 23.12.2017
 Exam days

 Having completed the study unit the   The student is able to:
 student is able to                    ●      define tourism as a part of the global economy
                                       ●      analyse the tourism sector
 Previous studies
 Previous studies, more information    No previous tourism studies required
 Learning objectives
 Contents                              ●      travel and tourism sector in Finland
                                       ●      tourism organizations (Visit Finland, UNWTO etc.)
                                       ●      characteristics of tourism in different regions in Finland, services, actors,
                                              attractions etc.
                                       ●      subsectors in tourism (business travel, tourism, fishing tourism, nature tourism,
                                              Christmas tourism etc.)
                                       ●      Profitable tourism product
 Study material                        Literature for example:Tourism : principles, practices, philosophies/ Robert W.
                                       McIntosh, Charles R. Goeldner, J.R. Brent RitchieTourism : Principles and Practice /
                                       Chris Cooper...[et al.]Literature will be based on academic journals, such as Annals of
                                       Tourism Research, International Journal of Hospitality Management, Tourism
                                       Management, International Journal of Contemporary Hospitality
                                       ManagementDatabases for articles:
                                       ●      ebrary
                                       ●      ProQuest Central
                                       ●      ScienceDirect (Elsevier)
                                       ●      EBSCOhost
                                       ●      Emerald Journals (very good selection of journals)
 Tutoring and communication            Optima, lectures, team guidance
 Evaluation criteria and methods       ●      Active attendance: Lectures, visitors, visit
                                       ●      Project (group work)
                                       ●      Self- and group evaluation
                                       Implementation parts:

SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy
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Implementation plan Finished



                                       ●      Active attendance: Lectures, visitors, visit
                                       ●      Project (group work)
 Project (name)                        Outdoors Uusimaa
 R&D methods                           Customer profilesNetscoutingBenchmarkingDocument analysis
 Work strain                           ●      56 hours of lectures
                                       ●      79 hours of independed student / group work
 Other arrangements                    First meeting 20.10. is mandatory for attending the course. If you must be absent
                                       from the first meeting, report it in advance by email to teacher. Otherwise we take it that
                                       you are not attending this course at all.Please prepare to attend to all lectures in
                                       schedule. The exact schedule will be confirmed in Optima when the course begins

Learning events
 Date             o'clock/at h   Subject         Content                                         Status            Teachers
 20.10.2016       9.00       6   Introduction    Mandatory start for the courseFirst
                                                 meeting is mandatory for attending the
                                                 course. If you must be absent from the
                                                 first meeting, report it in advance by email
                                                 to teacher. Otherwise we take it that you
                                                 are not attending this course at all.




SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy