Pricing in Service Business (A9388), 5 op

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Implementation plan Finished



 Study unit                            Pricing in Service Business (A9388), 5.0
 Implementation                        HYA21621: 2/2016-2017 (15.05.2017 - 31.08.2017)
 Type                                  BUSINESS AND LEADERSHIP COMPETENCES IN SERVICE INNOVATION
                                       (A863)
 Groups                                Primary: HYA216SJ Others :
 Involved in the project
 Lecturers                             Kaija Koivusalo, Seppo Luode
 Number of participants                Minimum: 12 Maximum: 35
 Enrolment period                      15.03.2017 08:00 - 21.04.2017
 Main timing for implementation        According to a schedule agreed by the parties
 Applicabililty                        For exchange students: Yes For elective studies: Yes Open UAS student:
                                       Yes Suitable for virtual UAS: Yes

 Teachers                              Koivusalo Kaija (Other teacher), Luode Seppo (Other teacher)
 Campus                                Laurea Leppävaara
 Main location for implementation      Virtually
 Implementation method                 Optima realization/student group, Web/virtual Language: English Virtuality:
                                       5 cr Integration of R&D: 3 cr
 Implementation class                  LbD based on local project or development task
 Focus areas                           Service business
 Evaluation at the latest              30.09.2017 Storing of graded material ends.: 20.06.2018
 Exam days

 Having completed the study unit the   ●     adapt to the current change from cost focus to customer value orientation
 student is able to                    ●     explain the theory and research concerning pricing of services
                                       ●     price new services using traditional pricing methods
                                       ●     apply innovative pricing methods and tools in practice
 Previous studies
 Contents                              1. Pricing methods and revenue streams2. How to build a pricing strategy?3. Dynamic
                                       pricing
 Tutoring and communication            Virtual course, Optima
 Other arrangements                    Master's level courseTheory assignments individually and in teams in May and June,
                                       team/individual project in July, peer evaluation and final report in August




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