Interactive Events (E0031), 5 op

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Implementation plan Finished



 Study unit                            Interactive Events (E0031), 5.0
 Implementation                        MTE1111: 1/2011-2012 (29.08.2011 - 19.12.2011)
 Type                                  SERVICE CULTURE (E012)
 Groups                                Primary: MTE11SN Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: Maximum:
 Enrolment period                      23.05.2011 08:00 - 05.06.2011
 Main timing for implementation
 Applicabililty                        For exchange students: Yes For elective studies: No Open UAS student:
                                       No Suitable for virtual UAS: No

 Teachers                              Rinne Tarja (Teacher in charge)
 Campus                                Laurea Kerava
 Main location for implementation
 Implementation method                 Optima realization/student group, Other method of implementation,
                                       Project/venture/R&D Language: English Virtuality: 0 cr Integration of R&D: 5 cr
 Implementation class
 Focus areas
 Evaluation at the latest              20.01.2011 Storing of graded material ends.: 20.12.2011
 Exam days

 Having completed the study unit the   Students will be able to:
 student is able to
                                       - plan and execute small-scale events

                                       - develop process approach to event organizing and management

                                       - understand the role of marketing and practice marketing planning

                                       - produce plans, budgets, schedules, evaluation forms and other essential documents in
                                       event management
 Previous studies
 Contents                              Students plan and realize International Week in Laurea Kerava

                                       (week 44, 1.-5.11.2010)
 Study material
                                       Allison Saget, The event marketing handbook : beyound logistics and planning.
                                       Dearbornd Trade, 2006 (Available in e-library in Laurus)

                                       or
                                       optional book concerning "Event Management"
 Evaluation criteria and methods
 Project (name)                        International Week 1.-5.11.2010
 Other arrangements                    Weekly schedule, course requirements and assessment will be provided in detail during
                                       the introduction lecture.First lecture (introduction to the study unit) is compulsory to
                                       attend!




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