Tourism Marketing (E0059), 10 op

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Implementation plan Finished



 Study unit                            Tourism Marketing (E0059), 10.0
 Implementation                        MTE1211: 1/2012-2013 (27.08.2012 - 21.12.2012)
 Type                                  COMMUNICATIONS AND TOURISM COMPETENCE (E023)
 Groups                                Primary: MTE10SN Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: Maximum:
 Enrolment period                      21.05.2012 08:00 - 03.06.2012
 Main timing for implementation
 Applicabililty                        For exchange students: Yes For elective studies: Yes Open UAS student:
                                       No Suitable for virtual UAS: Yes

 Teachers                              Rinne Tarja (Other teacher)
 Campus                                Laurea Kerava
 Main location for implementation
 Implementation method                 Optima realization/student group, Other method of implementation,
                                       Project/venture/R&D, Web/virtual Language: English Virtuality: 2 cr Integration of
                                       R&D: 8 cr
 Implementation class
 Focus areas
 Evaluation at the latest              21.01.2013 Storing of graded material ends.: 21.12.2013
 Exam days

 Having completed the study unit the   - understand the basics of marketing in tourism industry
 student is able to
                                       - discuss the characteristics of hospitality and services marketing

                                       - recognize and use the key terms of marketing

                                       - plan marketing activities for tourism services and for destinations

                                       - conduct research, development and innovation projects applying the existing
                                       knowledge and methods of the field

                                       - know the prerequisites for profitable and customer-oriented operations

                                       - possess entrepreneurial skills
 Previous studies




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