Marketing in a Digital World (E9993), 5 op

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Implementation plan Finished



 Study unit                            Marketing in a Digital World (E9993), 5.0
 Implementation                        CCE1611: 1/2016-2017 (12.09.2016 - 23.10.2016)
 Type                                  DIGITAL BUSINESS CLOUD (E267)
 Groups                                Primary: CCE16SY Others :
 Involved in the project
 Lecturers                             Virtual course
 Number of participants                Minimum: Maximum:
 Enrolment period                      16.05.2016 08:00 - 31.05.2016
 Main timing for implementation        According to student's own schedule
 Applicabililty                        For exchange students: Yes For elective studies: Yes Open UAS student:
                                       Yes Suitable for virtual UAS: Yes

 Teachers                              Kurkela Ilkka (Teacher in charge), Marmo Marjaana (Other teacher), Mononen Asko
                                       (Other teacher), Nolvi Anna (Other teacher), Temisevä Sini (Other teacher)
 Campus                                Laurea Kerava
 Main location for implementation      Virtually
 Implementation method                 Web/virtual Language: English Virtuality: 5 cr Integration of R&D: 2 cr
 Implementation class                  LbD supporting knowledge and skills development
 Focus areas                           Technological competence and entrepreneurship (FUAS)
 Evaluation at the latest              16.01.2017 Storing of graded material ends.: 16.12.2017
 Exam days

 Having completed the study unit the   The student is able to
 student is able to                    ●      understand the principles and evolution of digital marketing
                                       ●      dominates the concepts of paid, owned, and earned media
                                       ●      make use of the core digital tools to support marketing communication and
                                              planning
                                       ●      summarize and apply law issues in digital marketing
 Previous studies




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