Digital Marketing Channels (E9994), 5 op

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Implementation plan Finished



 Study unit                            Digital Marketing Channels (E9994), 5.0
 Implementation                        CCE1611: 1/2016-2017 (24.10.2016 - 04.12.2016)
 Type                                  DIGITAL BUSINESS CLOUD (E267)
 Groups                                Primary: CCE16SY Others :
 Involved in the project
 Lecturers                             Virtual course
 Number of participants                Minimum: Maximum:
 Enrolment period                      16.05.2016 08:00 - 31.05.2016
 Main timing for implementation        According to student's own schedule
 Applicabililty                        For exchange students: Yes For elective studies: Yes Open UAS student:
                                       Yes Suitable for virtual UAS: Yes

 Teachers                              Kurkela Ilkka (Teacher in charge), Mononen Asko (Other teacher), Nolvi Anna (Other
                                       teacher), Saarikoski Ville (Other teacher)
 Campus                                Laurea Kerava
 Main location for implementation      Virtually
 Implementation method                 Web/virtual Language: English Virtuality: 5 cr Integration of R&D: 2 cr
 Implementation class                  LbD supporting knowledge and skills development
 Focus areas                           Technological competence and entrepreneurship (FUAS)
 Evaluation at the latest              16.01.2017 Storing of graded material ends.: 16.12.2017
 Exam days

 Having completed the study unit the   The student is able to
 student is able to                    ●      perform social media marketing and website marketing
                                       ●      build an online advertising campaign
                                       ●      plan a video marketing campaign
                                       ●      explain the social marketing concept as well as sales & tools for email marketing
                                       ●      make use of Search Engine Optimization (SEO), Search Engine Marketing
                                              (SEM) and website analytics
                                       ●      explain how company can build relevant visibility in Google
 Previous studies




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