Understanding Customer Behaviour (R0230), 5 op

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Implementation plan Finished



 Study unit                            Understanding Customer Behaviour (R0230), 5.0
 Implementation                        HCA1721: 2/2017-2018 (08.01.2018 - 22.06.2018)
 Type                                  BUSINESS OPERATIONS (R038)
 Groups                                Primary: HCA217SN Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: Maximum:
 Enrolment period                      27.11.2017 08:00 - 08.12.2017
 Main timing for implementation
 Applicabililty                        For exchange students: No For elective studies: No Open UAS student: No Suitable
                                       for virtual UAS: No

 Teachers                              Setälä Sini (Teacher in charge)
 Campus                                Laurea Leppävaara
 Main location for implementation
 Implementation method                 Optima realization/student group Language: English Virtuality: 0 cr Integration of
                                       R&D: 0 cr
 Implementation class
 Focus areas                           Security, safety and social responsibility
 Evaluation at the latest              22.07.2018 Storing of graded material ends.: 22.06.2019
 Exam days

 Having completed the study unit the   The student is able to:
 student is able to                    ●      define the factors that underlie customer actions, feelings and judgment processes
                                       ●      understand purchasing decisions from the perspective of the individual and the
                                              organization
                                       ●      analyze patterns and trends in customer behavior
 Previous studies




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