Understanding Customer Behaviour (R0230), 5 op

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Implementation plan Missing



 Study unit                            Understanding Customer Behaviour (R0230), 5.0
 Implementation                        HMA1811: 1/2018-2019 (28.08.2018 - 21.12.2018)
 Type                                  BUSINESS OPERATIONS (R038)
 Groups                                Primary: HMA218SN Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: Maximum:
 Enrolment period                      12.04.2018 08:00 - 11.04.2018
 Main timing for implementation
 Applicabililty                        For exchange students: No For elective studies: No Open UAS student: No Suitable
                                       for virtual UAS: No

 Teachers                              Setälä Sini (Teacher in charge)
 Campus                                Laurea Leppävaara
 Main location for implementation
 Implementation method                 Language: English Virtuality: cr Integration of R&D: cr
 Implementation class
 Focus areas
 Evaluation at the latest              21.01.2019 Storing of graded material ends.: 21.12.2019
 Exam days

 Having completed the study unit the   The student is able to:
 student is able to                    ●      define the factors that underlie customer actions, feelings and judgment processes
                                       ●      understand purchasing decisions from the perspective of the individual and the
                                              organization
                                       ●      analyze patterns and trends in customer behavior
 Previous studies




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