Understanding Customer Behaviour (R0230), 5 op

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Implementation plan Being edited



 Study unit                            Understanding Customer Behaviour (R0230), 5.0
 Implementation                        NIA1721: 2/2017-2018 (16.02.2018 - 22.06.2018)
 Type                                  BUSINESS OPERATIONS (R038)
 Groups                                Primary: NIA217SN Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: Maximum:
 Enrolment period                      27.11.2017 08:00 - 08.12.2017
 Main timing for implementation        On working days during daytime
 Applicabililty                        For exchange students: Yes For elective studies: No Open UAS student:
                                       No Suitable for virtual UAS: Yes

 Teachers                              Siuruainen Riikka (Teacher in charge)
 Campus                                Laurea Leppävaara
 Main location for implementation      At the campus
 Implementation method                 Project/venture/R&D Language: English Virtuality: 3 cr Integration of R&D: 2 cr
 Implementation class
 Focus areas                           Service business
 Evaluation at the latest              22.07.2018 Storing of graded material ends.: 22.06.2019
 Exam days

 Having completed the study unit the   The student is able to:
 student is able to                    ●      define the factors that underlie customer actions, feelings and judgment processes
                                       ●      understand purchasing decisions from the perspective of the individual and the
                                              organization
                                       ●      analyze patterns and trends in customer behavior
 Previous studies




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