Increasing Service Value in a Service Network (00585), 10 cr
Implementation plan (PDF), 4 pages
- Implementation
- MPA1022
- Semester
- 2/2010-2011
- Dates
- 3 Jan 2011–20 Jun 2011
- Type
- TUTKIVA KEHITTÄMINEN PALVELUYMPÄRISTÖSSÄ (009)
- Group
- MPA09SN
- Campus
- Laurea Leppävaara
- Language of instruction
- English
- Teachers
- Mantere Päivi (Vastuuopettaja), Matvejeff Pekka (Muu opettaja), Westermark Harri (Muu opettaja)
- Status
- Ready
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Opintojakso Increasing Service Value in a Service Network (00585), 10.0
Toteutus MPA1022: 2/2010-2011 (03.01.2011 - 20.06.2011)
Tyyppi TUTKIVA KEHITTÄMINEN PALVELUYMPÄRISTÖSSÄ (009)
Ryhmät Ensisijainen: MPA09SN Muut:
Projektissa mukana
Luennoitsijat
Osallistujamäärät Minimi: 10 Maksimi: 35
Ilmoittautumisaika 29.11.2010 08:00 - 05.12.2010
Pääsääntöinen toteutusajankohta
Soveltuvuus Vaihto-opiskelijoille: Kyllä Vapaasti valittaviin: Kyllä Avoimen opisk: Ei Soveltuu
virtuaali-AMK:n opintoihin: Kyllä
Opettajat Mantere Päivi (Vastuuopettaja), Matvejeff Pekka (Muu opettaja), Westermark Harri
(Muu opettaja)
Kampus Laurea Leppävaara
Pääsääntöinen toteutuspaikka
Toteutustapa Optimatoteutus/opiskelijaryhmä, Projekti/Hanke/T&K, Verkko/virtuaali Kieli:
englanti Virtuaalisuus: 2 op T&k-integraatio: 2 op
Toteutusluokka
Painoalat
Arviointi viimeistään 31.08.2011 Suoritusmateriaalin arkistointi päättyy: 31.07.2012
Tenttipäivät
Opintojakson suoritettuaan * A student can apply the research of service industry in increasing service value * a
opiskelija osaa student can apply the competence of marketing value adding customer services through
communication in a her/his own specialization field
Edeltävät opinnot Service network competence theme or equivalent knowledge
Edeltävät opinnot, lisätietoja Service environment theme
Osaamistavoitteet * marketing and consumer communication
* specialization studies:
Facility Management:
- real estate business
Consumer Services:
- consumer behavior
Food Business:
- Perishables, Industrialized Foodstuffs, Sensory Evaluation of Foodstuffs, In-house
Control in Quality Chain
Keskeinen sisältö Service, service network, value creation, specialization areas (Facility Management,
Consumer Services, Food Services)
Oppimateriaali Values-based service for sustainable business : lessons from Ikea / Bo Edvardsson and
Bo Enquist
Supply network strategies / Lars-Erik Gadde, Håkan Håkansson
Electronical articles
Harward Business Review
Ohjaus ja viestintä Students work in teams and each team have a chairperson. Teams work under teachers
guidance. Communication happens mostly during contact lessons and via Optima.
Arviointikriteerit ja Excellent:
arviointimenetelmät • Apply professional concepts expertly.
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• Justify activities using research knowledge.
• Work independently and take initiatives in line with objectives. Operations are
often flexible, systematic, development-oriented, creative and active.
• Select the appropriate techniques and models for activities, and justify the choices.
• Promote group activities.
Good:
• Apply professional concepts systematically.
• Justify, compare and analyse their activities using general guidelines.
• Able to cope independently in different tasks in each operating environment.
• Apply acquired techniques and models diversely.
• Work in a group in line with objectives.
Satisfactory:
• Apply most important/individual and appropriate professional concepts, and
indicate their familiarity with the knowledge base.
• Comply with rules and instructions, and justify their activities using provided
instructions.
• Act appropriately under guidance.
• Use acquired techniques and models.
• Act as group members.
• Act in accordance with ethical principles.
Projekti/hanke (nimi) partner companies
Käytettävät T&K menetelmät research and development
Opiskelijan työmäärän look at "kuormittavuuslaskuri" (is based on spring 2010)
jakautuminen
Muut toteutusjärjestelyt Professor Harri Westermarck from Helsinki UniversityOptima learning spacestudy unit
begins on the week 6
Oppimistapahtumat
Pvm Klo H Aihe Sisältö Tila Opettajat
02.02.2011 12.30-15.30
3 orientation Päivi
Mantere,
Pekka
Matvejeff,
Harri
Westermark
04.02.2011 9-12.30 4 former Päivi Mantere
theoretical
framework
09.02.2011 12.30-15.30
3 marketing and Harri
communication Westermark
11.02.2011 9-15 6 service independent work Päivi Mantere
environment
16.02.2011 12.30-15.30
3 marketing and Harri
communication Westermark
18.02.2011 9-14 6 service workshop1.future tables method Päivi Mantere
environment
23.02.2011 12.30-15.30
3 marketing and Harri
communication Westermark
25.02.2011 9-15 6 service independent work Päivi Mantere
environment
02.03.2011 12.30-15.30
3 marketing and Harri
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communication Westermark
04.03.2011 9-15 6 independent read co-creation article
work
09.03.2011 12.30-15.30
3 marketing and Harri
communication Westermark
11.03.2011 9-15 6 management introduction to co-creation task (Krista Pekka
perspective Keränen) Matvejeff
16.03.2011 12.30-15.30
3 independent work
18.03.2011 9-12.30 4 co-creation how to co-create value (customer and Päivi Mantere
business organisation) in different
business fieldsproject manager Krista
Keränen
23.03.2011 12.30-15.30
3 marketing and Harri
communication Westermark
25.03.2011 9-15 6 reading circle group1. 8.30-10group2. 10-11.30group3. Päivi Mantere
11.30-13
30.03.2011 12.30-15.30
3 theoretical workshop3. (on-line) Päivi Mantere
background
01.04.2011 9-15 6 management workshop2. Pekka
perspective Matvejeff
06.04.2011 12.30-15.30
3 theoretical Päivi Mantere
background
and three
aspects
08.04.2011 9-15 6 themes for acceptance of themes and questions Päivi Mantere
interviews
13.04.2011 12.30-15.30
3 project work independent work
15.04.2011 9--11 6 convincing guest lecturer Ina VIrkki 9-11
presentation
20.04.2011 12.30-15.30
3 project work independent work Päivi Mantere
27.04.2011 9-11, 3 project work fromal writing Sebastian Kingcheck-point Päivi Mantere
12-15.30
29.04.2011 9-15 6 a draft of independent work Päivi Mantere
reports
04.05.2011 12.30-15.30
3 project work independent work Päivi Mantere
06.05.2011 9-15 6 guidance guidance will hold in the meeting room Päivi Mantere
254 from 8.30-14. Reservation is not
needed in advance
11.05.2011 12.30-15.30
3 returning Päivi Mantere
reports
13.05.2011 9-15 6 preparations everyone!! Päivi Mantere
for
presentations,
collecting
feedback
18.05.2011 12.30-15.30
3 workshop, workshop4. Päivi
handling the Mantere,
feedback Pekka
Matvejeff,
Harri
Westermark
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25.05.2011 12.30 2 evaluations, on request Päivi Mantere
feedback
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