Service Marketing and Selling (01037), 5 cr

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Implementation plan Finished



 Study unit                             Service Marketing and Selling (01037), 5.0
 Implementation                         HYA1221: 2/2012-2013 (07.01.2013 - 21.06.2013)
 Type                                   VALUE CREATING COMPETENCES (0318)
 Groups                                 Primary: HYA212SJ Others :
 Involved in the project
 Lecturers
 Number of participants                 Minimum: Maximum:
 Enrolment period                       26.11.2012 08:00 - 02.12.2012
 Main timing for implementation
 Applicabililty                         For exchange students: Yes For elective studies: No Open UAS student:
                                        No Suitable for virtual UAS: No

 Teachers                               Kaartti Virpi (Teacher in charge), Martola Anne (Other teacher)
 Campus                                 Laurea Leppävaara
 Main location for implementation
 Implementation method                  Optima realization/student group, Other method of implementation,
                                        Project/venture/R&D, Web/virtual Language: English Virtuality: 1 cr Integration of
                                        R&D: 3 cr
 Implementation class
 Focus areas
 Evaluation at the latest               21.07.2013 Storing of graded material ends.: 21.06.2014
 Exam days

 Having completed the study unit the
 student is able to
                                        • understand the evolution of services marketing thought

                                        • understand the strategic approach in service marketing

                                        • establish, maintain and develop customer relationships

                                        • conceptualize and sell services
 Previous studies
 Other arrangements                     Contact days Fri 15.3., Fri 3.5. and Thu 30.5. at 9-17.

Learning events
 Date             o'clock/at h    Subject         Content                                          Status     Teachers
 15.03.2013       9-17       8                                                                                Virpi Kaartti,
                                                                                                              Anne Martola
 03.05.2013       9-17      8                                                                                 Virpi Kaartti,
                                                                                                              Anne Martola
 30.05.2013       9-17      8                                                                                 Virpi Kaartti,
                                                                                                              Anne Martola




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