Business Online Visibility (01473), 5 cr
Implementation plan (PDF), 3 pages
- Implementation
- VKE1621
- Semester
- 2/2016-2017
- Dates
- 13 Mar 2017–31 May 2017
- Type
- TÄYDENTÄVÄ OSAAMINEN (T)
- Group
- VKE16SY
- Campus
- Laurea Leppävaara
- Language of instruction
- English
- Teachers
- Salomaa Marjaana (Vastuuopettaja)
- Status
- Ready
Show text version
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Opintojakso Business Online Visibility (01473), 5.0
Toteutus VKE1621: 2/2016-2017 (13.03.2017 - 31.05.2017)
Tyyppi TÄYDENTÄVÄ OSAAMINEN (T)
Ryhmät Ensisijainen: VKE16SY Muut:
Projektissa mukana
Luennoitsijat
Osallistujamäärät Minimi: 20 Maksimi: 40
Ilmoittautumisaika 01.02.2017 08:00 - 15.02.2017
Pääsääntöinen toteutusajankohta Opiskelijan oman aikataulun mukaan
Soveltuvuus Vaihto-opiskelijoille: Kyllä Vapaasti valittaviin: Kyllä Avoimen opisk:
Kyllä Soveltuu virtuaali-AMK:n opintoihin: Kyllä
Opettajat Salomaa Marjaana (Vastuuopettaja)
Kampus Laurea Leppävaara
Pääsääntöinen toteutuspaikka Virtuaalisesti
Toteutustapa Verkko/virtuaali Kieli: englanti Virtuaalisuus: 5 op T&k-integraatio: 0 op
Toteutusluokka Tieto- ja taitoperustaa vahvistava, LbD
Painoalat Palveluliiketoiminta, Teknologiaosaaminen ja yrittäjyys (FUAS)
Arviointi viimeistään 30.06.2017 Suoritusmateriaalin arkistointi päättyy: 31.05.2018
Tenttipäivät
Opintojakson suoritettuaan Managing online visibility and presence with interesting and engaging contents is one of
opiskelija osaa the major issues in digital marketing. During this course we study different aspects of
this and students learn to produce, publish and manage online content from the business
perspective and understand the importance of stories, product information, multimedia
content, and other online content in creating an online presence for a tourism business.
After successful completion of the course the student
● knows different methods to do pre-research of social media visibility, target
groups etc.
● can use keywords in effective marketing and social media contents
● is able create a paid campaign in internet and social media
● analyzes the success of social media efforts and gives grounded solutions based
on them
● manages social media channels and contents in co-operation with customers
Edeltävät opinnot
Edeltävät opinnot, lisätietoja This online course is a part of eTourism Curriculum which covers in total 30 credits of
courses provided by different universities of applied sciences in Finland.In Laurea study
unit is part of TOURISM SERVICE DEVELOPER module.
Discovering tourism, tourism marketing or other tourism studies recommended.
Basic knowledge of online marketing is preferable.
Osaamistavoitteet Managing online visibility and presence with interesting and engaging contents is one of
the major issues in digital tourism marketing.During this course we study different
aspects of this and students learn to produce, publish and manage online content from
the tourism business perspective and understand the importance of stories, product
information, multimedia content, and other online content in creating an online presence
for a tourism business. Student will be able to create an online visibility plan or
campaign for A REAL COMPANY that s/he finds her/himself.
Keskeinen sisältö During the course the student will create his/her own multi-channeled social media mix
based on the pre-research for A REAL TOURISM COMPANY that s/he finds
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her/himself before course starts.S/he uses keywords effectively and skillfully as well as
knows how to boost his/her social media presence with paid campaigns.S/he also
follows up and measures his/her efforts in different ways and makes further decisions
based on them.The elements that are covered during the course are:
● Multi-channel management in internet
● Target group and content analysis (e.g. Google consumer)
● Content management online
● Advertising in internet (Facebook adverts, Google Adwords etc.)
● Follow-up and measurement (Google Analytics etc)
● Organic and paid search engine optimization (SEO)
Assignments:Preplan: Presentation or real life case and its online visibilityA1:
Background: Customer profile, consumer behavior, channel analysisA2: Content
management - text, images, videos, keywords, urls, tags, meta information etc.A3:
Advertising in internetA4: Follow-up and measurementRevised online visibility
planPost-task: Conclusions and feedback
Ohjaus ja viestintä 100 % online course in OpenMoodle of Lappi UAS
https://openmoodle.eoppimispalvelut.fi/course/view.php?id=133Submission of tasks and
consultation online every second week by the teacher. Instructions on the platform to
guide you through the course. If something is unclear or a student wants to ask
something or has problems, please contact the teacher by email.
Arviointikriteerit ja ASSESSMENT PLAN
arviointimenetelmät ● Assignments 100%
Grading Scale
● Excellent (5) - Satisfactory (1), Fail
Excellent (5)Student has an excellent command of theoretical knowledge and is able to
apply it fully in practical learning exercises.
Student participates lectures actively and shows analytical, reflective and critical
approach in all his/her activities.
All the assignments are performed according to instructions.Good (3-4)Student has a
good command of theoretical knowledge and is able to apply it mostly in practical
learning exercises.
Student participates lectures quite actively and shows somewhat analytical, reflective
and critical approach in most of his/her activities.
All the assignments are performed mostly according to instructions.Satisfactory
(1-2)Student has a satisfactory command of theoretical knowledge and is able to apply it
only partly or not at all in practical learning exercises.
Student participates lectures seldom and shows very little or no analytical, reflective and
critical approach in his/her activities.
The assignments are not fully performed according to instructions.Failed (0)Student has
not participated the compulsory lectures and has failed to perform one or more
assignments according to instructions.To be taken into account
● Software for detecting plagiarism is used when returning assignments
● Late assignments are assessed according to the schedule the teacher/teachers have
given. Late returns affect negatively the assessment of the assignment
● Please note that there can be more specific assessment criteria for the whole
study unit and/or learning assignments which will be given at the beginning of
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the study unit.
● Various forms of feedback and schedule.
Muut toteutusjärjestelyt NOTE! You must find a REAL TOURISM COMPANY for the course. You shall
analyse the current situation of the company and then plan the improvements or
renewals for the company during the course.100 % online course in OpenMoodle of
Lappi UAS https://openmoodle.eoppimispalvelut.fi/course/view.php?id=133. More
information will be sent by email for student in this study unit.
SoleOPS 3.5.5 Opetustarjonta © 2005-2016 Solenovo Oy