Business Online Visibility (01473), 5 op

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 Opintojakso                       Business Online Visibility (01473), 5.0
 Toteutus                          VKE1621: 2/2016-2017 (13.03.2017 - 31.05.2017)
 Tyyppi                            TÄYDENTÄVÄ OSAAMINEN (T)
 Ryhmät                            Ensisijainen: VKE16SY Muut:
 Projektissa mukana
 Luennoitsijat
 Osallistujamäärät                 Minimi: 20 Maksimi: 40
 Ilmoittautumisaika                01.02.2017 08:00 - 15.02.2017
 Pääsääntöinen toteutusajankohta   Opiskelijan oman aikataulun mukaan
 Soveltuvuus                       Vaihto-opiskelijoille: Kyllä Vapaasti valittaviin: Kyllä Avoimen opisk:
                                   Kyllä Soveltuu virtuaali-AMK:n opintoihin: Kyllä

 Opettajat                         Salomaa Marjaana (Vastuuopettaja)
 Kampus                            Laurea Leppävaara
 Pääsääntöinen toteutuspaikka      Virtuaalisesti
 Toteutustapa                      Verkko/virtuaali Kieli: englanti Virtuaalisuus: 5 op T&k-integraatio: 0 op
 Toteutusluokka                    Tieto- ja taitoperustaa vahvistava, LbD
 Painoalat                         Palveluliiketoiminta, Teknologiaosaaminen ja yrittäjyys (FUAS)
 Arviointi viimeistään             30.06.2017 Suoritusmateriaalin arkistointi päättyy: 31.05.2018
 Tenttipäivät

 Opintojakson suoritettuaan        Managing online visibility and presence with interesting and engaging contents is one of
 opiskelija osaa                   the major issues in digital marketing. During this course we study different aspects of
                                   this and students learn to produce, publish and manage online content from the business
                                   perspective and understand the importance of stories, product information, multimedia
                                   content, and other online content in creating an online presence for a tourism business.
                                   After successful completion of the course the student
                                   ●      knows different methods to do pre-research of social media visibility, target
                                          groups etc.
                                   ●      can use keywords in effective marketing and social media contents
                                   ●      is able create a paid campaign in internet and social media
                                   ●      analyzes the success of social media efforts and gives grounded solutions based
                                          on them
                                   ●      manages social media channels and contents in co-operation with customers
 Edeltävät opinnot
 Edeltävät opinnot, lisätietoja    This online course is a part of eTourism Curriculum which covers in total 30 credits of
                                   courses provided by different universities of applied sciences in Finland.In Laurea study
                                   unit is part of TOURISM SERVICE DEVELOPER module.

                                   Discovering tourism, tourism marketing or other tourism studies recommended.

                                   Basic knowledge of online marketing is preferable.
 Osaamistavoitteet                 Managing online visibility and presence with interesting and engaging contents is one of
                                   the major issues in digital tourism marketing.During this course we study different
                                   aspects of this and students learn to produce, publish and manage online content from
                                   the tourism business perspective and understand the importance of stories, product
                                   information, multimedia content, and other online content in creating an online presence
                                   for a tourism business. Student will be able to create an online visibility plan or
                                   campaign for A REAL COMPANY that s/he finds her/himself.
 Keskeinen sisältö                 During the course the student will create his/her own multi-channeled social media mix
                                   based on the pre-research for A REAL TOURISM COMPANY that s/he finds

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                                 her/himself before course starts.S/he uses keywords effectively and skillfully as well as
                                 knows how to boost his/her social media presence with paid campaigns.S/he also
                                 follows up and measures his/her efforts in different ways and makes further decisions
                                 based on them.The elements that are covered during the course are:
                                 ●       Multi-channel management in internet
                                 ●       Target group and content analysis (e.g. Google consumer)
                                 ●       Content management online
                                 ●       Advertising in internet (Facebook adverts, Google Adwords etc.)
                                 ●       Follow-up and measurement (Google Analytics etc)
                                 ●       Organic and paid search engine optimization (SEO)
                                 Assignments:Preplan: Presentation or real life case and its online visibilityA1:
                                 Background: Customer profile, consumer behavior, channel analysisA2: Content
                                 management - text, images, videos, keywords, urls, tags, meta information etc.A3:
                                 Advertising in internetA4: Follow-up and measurementRevised online visibility
                                 planPost-task: Conclusions and feedback
 Ohjaus ja viestintä             100 % online course in OpenMoodle of Lappi UAS
                                 https://openmoodle.eoppimispalvelut.fi/course/view.php?id=133Submission of tasks and
                                 consultation online every second week by the teacher. Instructions on the platform to
                                 guide you through the course. If something is unclear or a student wants to ask
                                 something or has problems, please contact the teacher by email.

 Arviointikriteerit ja           ASSESSMENT PLAN
 arviointimenetelmät             ●      Assignments 100%
                                 Grading Scale
                                 ●      Excellent (5) - Satisfactory (1), Fail
                                 Excellent (5)Student has an excellent command of theoretical knowledge and is able to
                                 apply it fully in practical learning exercises.

                                 Student participates lectures actively and shows analytical, reflective and critical
                                 approach in all his/her activities.

                                 All the assignments are performed according to instructions.Good (3-4)Student has a
                                 good command of theoretical knowledge and is able to apply it mostly in practical
                                 learning exercises.

                                 Student participates lectures quite actively and shows somewhat analytical, reflective
                                 and critical approach in most of his/her activities.

                                 All the assignments are performed mostly according to instructions.Satisfactory
                                 (1-2)Student has a satisfactory command of theoretical knowledge and is able to apply it
                                 only partly or not at all in practical learning exercises.

                                 Student participates lectures seldom and shows very little or no analytical, reflective and
                                 critical approach in his/her activities.

                                 The assignments are not fully performed according to instructions.Failed (0)Student has
                                 not participated the compulsory lectures and has failed to perform one or more
                                 assignments according to instructions.To be taken into account
                                 ●      Software for detecting plagiarism is used when returning assignments
                                 ●      Late assignments are assessed according to the schedule the teacher/teachers have
                                        given. Late returns affect negatively the assessment of the assignment
                                 ●      Please note that there can be more specific assessment criteria for the whole
                                        study unit and/or learning assignments which will be given at the beginning of

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                                        the study unit.
                                 ●      Various forms of feedback and schedule.
 Muut toteutusjärjestelyt        NOTE! You must find a REAL TOURISM COMPANY for the course. You shall
                                 analyse the current situation of the company and then plan the improvements or
                                 renewals for the company during the course.100 % online course in OpenMoodle of
                                 Lappi UAS https://openmoodle.eoppimispalvelut.fi/course/view.php?id=133. More
                                 information will be sent by email for student in this study unit.




SoleOPS 3.5.5 Opetustarjonta © 2005-2016 Solenovo Oy