Content Marketing (01517), 5 cr
Implementation plan (PDF), 2 pages
- Implementation
- VKE1521
- Semester
- 2/2015-2016
- Dates
- 1 Mar 2016–31 May 2016
- Type
- TÄYDENTÄVÄ OSAAMINEN (T)
- Group
- VKE15SY
- Campus
- Laurea Kerava
- Language of instruction
- English
- Teachers
- Marstio Tuija (Vastuuopettaja), Kurkela Ilkka (Muu opettaja), Lipasti Eija (Muu opettaja), Mononen Asko (Muu opettaja)
- Lecturers
- Ilkka Kurkela, Eija Lipasti, Asko Mononen, Tuija Marstio
- Status
- Ready
Show text version
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TOTEUTUSSUUNNITELMA Valmis
Opintojakso Content Marketing (01517), 5.0
Toteutus VKE1521: 2/2015-2016 (01.03.2016 - 31.05.2016)
Tyyppi TÄYDENTÄVÄ OSAAMINEN (T)
Ryhmät Ensisijainen: VKE15SY Muut:
Projektissa mukana
Luennoitsijat Ilkka Kurkela, Eija Lipasti, Asko Mononen, Tuija Marstio
Osallistujamäärät Minimi: Maksimi:
Ilmoittautumisaika 01.02.2016 08:00 - 15.02.2016
Pääsääntöinen toteutusajankohta Erikseen sovittavan aikataulun mukaan
Soveltuvuus Vaihto-opiskelijoille: Ei Vapaasti valittaviin: Kyllä Avoimen opisk: Ei Soveltuu
virtuaali-AMK:n opintoihin: Kyllä
Opettajat Marstio Tuija (Vastuuopettaja), Kurkela Ilkka (Muu opettaja), Lipasti Eija (Muu
opettaja), Mononen Asko (Muu opettaja)
Kampus Laurea Kerava
Pääsääntöinen toteutuspaikka Virtuaalisesti
Toteutustapa Optimatoteutus/opiskelijaryhmä, Verkko/virtuaali Kieli: englanti Virtuaalisuus:
5 op T&k-integraatio: 2 op
Toteutusluokka Paikalliseen hankkeeseen/projektiin/kehittämistehtävään perustuva LbD
Painoalat Palveluliiketoiminta
Arviointi viimeistään 30.06.2016 Suoritusmateriaalin arkistointi päättyy: 31.05.2017
Tenttipäivät
Opintojakson suoritettuaan After taking the course the student:
opiskelija osaa ● can analyze and elaborate on the impact of digitalization on marketing now and
in the future
● has a broad perspective to the consumer trends and their reflection on the digital
marketing today
● is able to elaborate a content strategy plan based on target group needs and
interests analysis
● is able to create attractive, usable and engaging content
● isable to measure and analyze webpage conversion rates and to optimize
findability using SEO and SEM
● has elaborated a plan for your professional development to become a digital
marketing professional
Edeltävät opinnot
Osaamistavoitteet As result of this course you will know how to steer online marketing based on target
groups. You will be familiar with the principles of building organizational webpages and
know how to produce webpage content. Also, you will able to make use of SEO and
SEM.
Keskeinen sisältö The core elements of this course are:
-Marketing and consumerism in the digital era
- Content strategy and process
- Creating content for your organization
- Webpage analytics: SEO and SEM
- How to become a digital marketing
SoleOPS 3.5.5 Opetustarjonta © 2005-2016 Solenovo Oy
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TOTEUTUSSUUNNITELMA Valmis
professional
Apart fromthe instructor team of Laurea you will be guided by a group of first class
digital marketing experts who are well-known in this field and who represent successful
digital media agencies based in Heldinki: Ville Tolvanen (Founder of Digitalist
Network), Jari Lähdevuori (Kurio), Jyri Rasinmäki (Vapa Media), Pekka Räsänen (Seed
Digital Media) and Terhi Aho (Tulos).
These experts you will meet through the various video interviews produced exclusively
for this course.
Oppimateriaali The learning material will be provided in the learning environmnent
Ohjaus ja viestintä
Arviointikriteerit ja TaskType of evaluationWeight %
arviointimenetelmät
Quizzespass/fail
Content creation process + Blogpost_1 &commentsgrades 0-520
Webpage building+ Blogpost_2 & commentsgrades 0-520
Webpage analytics and SEO & SEM + Blogpost_3 & commentsgrades 0-520
Learning projectgrades 0-530
Plan for professional developmentgrades 0-510
Projekti/hanke (nimi) Through the learning project you will be applying the theoretical framework into
practice by analysing the online presence of a selected company and by making a
proposal for its content strategy. The company may be located anywhere as long as you
can get enough information about it to carry out the task.
It is not necessary to contact the company during this project but you may also choose to
do so.
Käytettävät T&K menetelmät The ourse will be carried out in an online learningplatform "Eliademy". You will receive
invitation to this platform during the week 7 (15 - 21.2.2016)
Muut toteutusjärjestelyt This course is in English. There are some materials/videos in Finnish but they are not
crucial to the learning objectives. The use of Finnish for communicating is forbidden
unless you have a good justification to do so.
There will be a briefing meeting for the course in the net(a webinar), taking place on
2nd of March, 9:00 - 10:00 am. All enrolled students will receive a link and
instrucitons to access the meeting.
Likewise, after each chapter finished a tutorial meeting over the net is organised as
follows:
- 30th of March, at 9:00 - 10:00 am
- 27th of April, at 9:00 - 10:00 am
- 25th of May, at 9:00 - 10:00
SoleOPS 3.5.5 Opetustarjonta © 2005-2016 Solenovo Oy