Content Marketing (01517), 5 op

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 Opintojakso                       Content Marketing (01517), 5.0
 Toteutus                          VKE1521: 2/2015-2016 (01.03.2016 - 31.05.2016)
 Tyyppi                            TÄYDENTÄVÄ OSAAMINEN (T)
 Ryhmät                            Ensisijainen: VKE15SY Muut:
 Projektissa mukana
 Luennoitsijat                     Ilkka Kurkela, Eija Lipasti, Asko Mononen, Tuija Marstio
 Osallistujamäärät                 Minimi: Maksimi:
 Ilmoittautumisaika                01.02.2016 08:00 - 15.02.2016
 Pääsääntöinen toteutusajankohta   Erikseen sovittavan aikataulun mukaan
 Soveltuvuus                       Vaihto-opiskelijoille: Ei Vapaasti valittaviin: Kyllä Avoimen opisk: Ei Soveltuu
                                   virtuaali-AMK:n opintoihin: Kyllä

 Opettajat                         Marstio Tuija (Vastuuopettaja), Kurkela Ilkka (Muu opettaja), Lipasti Eija (Muu
                                   opettaja), Mononen Asko (Muu opettaja)
 Kampus                            Laurea Kerava
 Pääsääntöinen toteutuspaikka      Virtuaalisesti
 Toteutustapa                      Optimatoteutus/opiskelijaryhmä, Verkko/virtuaali Kieli: englanti Virtuaalisuus:
                                   5 op T&k-integraatio: 2 op
 Toteutusluokka                    Paikalliseen hankkeeseen/projektiin/kehittämistehtävään perustuva LbD
 Painoalat                         Palveluliiketoiminta
 Arviointi viimeistään             30.06.2016 Suoritusmateriaalin arkistointi päättyy: 31.05.2017
 Tenttipäivät

 Opintojakson suoritettuaan        After taking the course the student:
 opiskelija osaa                   ●      can analyze and elaborate on the impact of digitalization on marketing now and
                                          in the future
                                   ●      has a broad perspective to the consumer trends and their reflection on the digital
                                          marketing today
                                   ●      is able to elaborate a content strategy plan based on target group needs and
                                          interests analysis
                                   ●      is able to create attractive, usable and engaging content
                                   ●      isable to measure and analyze webpage conversion rates and to optimize
                                          findability using SEO and SEM
                                   ●      has elaborated a plan for your professional development to become a digital
                                          marketing professional
 Edeltävät opinnot
 Osaamistavoitteet                 As result of this course you will know how to steer online marketing based on target
                                   groups. You will be familiar with the principles of building organizational webpages and
                                   know how to produce webpage content. Also, you will able to make use of SEO and
                                   SEM.
 Keskeinen sisältö                 The core elements of this course are:

                                   -Marketing and consumerism in the digital era

                                   - Content strategy and process

                                   - Creating content for your organization

                                   - Webpage analytics: SEO and SEM

                                   - How to become a digital marketing


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                                 professional

                                 Apart fromthe instructor team of Laurea you will be guided by a group of first class
                                 digital marketing experts who are well-known in this field and who represent successful
                                 digital media agencies based in Heldinki: Ville Tolvanen (Founder of Digitalist
                                 Network), Jari Lähdevuori (Kurio), Jyri Rasinmäki (Vapa Media), Pekka Räsänen (Seed
                                 Digital Media) and Terhi Aho (Tulos).

                                 These experts you will meet through the various video interviews produced exclusively
                                 for this course.
 Oppimateriaali                  The learning material will be provided in the learning environmnent
 Ohjaus ja viestintä
 Arviointikriteerit ja           TaskType of evaluationWeight %
 arviointimenetelmät
                                 Quizzespass/fail

                                 Content creation process + Blogpost_1 &commentsgrades 0-520

                                 Webpage building+ Blogpost_2 & commentsgrades 0-520

                                 Webpage analytics and SEO & SEM + Blogpost_3 & commentsgrades 0-520

                                 Learning projectgrades 0-530

                                 Plan for professional developmentgrades 0-510

 Projekti/hanke (nimi)           Through the learning project you will be applying the theoretical framework into
                                 practice by analysing the online presence of a selected company and by making a
                                 proposal for its content strategy. The company may be located anywhere as long as you
                                 can get enough information about it to carry out the task.

                                 It is not necessary to contact the company during this project but you may also choose to
                                 do so.
 Käytettävät T&K menetelmät      The ourse will be carried out in an online learningplatform "Eliademy". You will receive
                                 invitation to this platform during the week 7 (15 - 21.2.2016)
 Muut toteutusjärjestelyt        This course is in English. There are some materials/videos in Finnish but they are not
                                 crucial to the learning objectives. The use of Finnish for communicating is forbidden
                                 unless you have a good justification to do so.

                                 There will be a briefing meeting for the course in the net(a webinar), taking place on
                                 2nd of March, 9:00 - 10:00 am. All enrolled students will receive a link and
                                 instrucitons to access the meeting.

                                 Likewise, after each chapter finished a tutorial meeting over the net is organised as
                                 follows:

                                 - 30th of March, at 9:00 - 10:00 am

                                 - 27th of April, at 9:00 - 10:00 am

                                 - 25th of May, at 9:00 - 10:00


SoleOPS 3.5.5 Opetustarjonta © 2005-2016 Solenovo Oy