Content Marketing (01517), 5 cr
Implementation plan (PDF), 2 pages
- Implementation
- VKE1611
- Semester
- 1/2016-2017
- Dates
- 1 Oct 2016–31 Dec 2016
- Type
- TÄYDENTÄVÄ OSAAMINEN (T)
- Group
- VKE16SY
- Campus
- Laurea Kerava
- Language of instruction
- English
- Teachers
- Lipasti Eija (Vastuuopettaja), Marstio Tuija (Muu opettaja), Mononen Asko (Muu opettaja)
- Lecturers
- Eija Lipasti, Asko Mononen, Tuija Marstio
- Status
- Ready
Show text version
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TOTEUTUSSUUNNITELMA Valmis
Opintojakso Content Marketing (01517), 5.0
Toteutus VKE1611: 1/2016-2017 (01.10.2016 - 31.12.2016)
Tyyppi TÄYDENTÄVÄ OSAAMINEN (T)
Ryhmät Ensisijainen: VKE16SY Muut:
Projektissa mukana
Luennoitsijat Eija Lipasti, Asko Mononen, Tuija Marstio
Osallistujamäärät Minimi: 20 Maksimi: 40
Ilmoittautumisaika 01.09.2016 08:00 - 15.09.2016
Pääsääntöinen toteutusajankohta Erikseen sovittavan aikataulun mukaan
Soveltuvuus Vaihto-opiskelijoille: Ei Vapaasti valittaviin: Kyllä Avoimen opisk: Ei Soveltuu
virtuaali-AMK:n opintoihin: Kyllä
Opettajat Lipasti Eija (Vastuuopettaja), Marstio Tuija (Muu opettaja), Mononen Asko (Muu
opettaja)
Kampus Laurea Kerava
Pääsääntöinen toteutuspaikka Virtuaalisesti
Toteutustapa Optimatoteutus/opiskelijaryhmä, Verkko/virtuaali Kieli: englanti Virtuaalisuus:
5 op T&k-integraatio: 2 op
Toteutusluokka Paikalliseen hankkeeseen/projektiin/kehittämistehtävään perustuva LbD
Painoalat Palveluliiketoiminta
Arviointi viimeistään 31.01.2017 Suoritusmateriaalin arkistointi päättyy: 31.07.2017
Tenttipäivät
Opintojakson suoritettuaan After taking the course the student:
opiskelija osaa ● can analyze and elaborate on the impact of digitalization on marketing now and
in the future
● has a broad perspective to the consumer trends and their reflection on the digital
marketing today
● is able to elaborate a content strategy plan based on target group needs and
interests analysis
● is able to create attractive, usable and engaging content
● isable to measure and analyze webpage conversion rates and to optimize
findability using SEO and SEM
● has elaborated a plan for your professional development to become a digital
marketing professional
Edeltävät opinnot
Osaamistavoitteet As result of this course you will know how to plan and executeonline marketing based
on target groups. You will be familiar with the principles of building organizational
webpages and know how to produce webpage content.
Keskeinen sisältö The core elements of this course are:
-Marketing and consumerism in the digital era
- Content strategy and process
- Creating content for your organization
- How to become a digital marketing
professionalApart fromthe instructor team of Laureayou will be guided by a group of
first class digital marketing experts who are well-known in this field and who represent
SoleOPS 3.5.5 Opetustarjonta © 2005-2016 Solenovo Oy
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TOTEUTUSSUUNNITELMA Valmis
successful digital media agencies based in Heldinki: Ville Tolvanen (Founder of
Digitalist Network), Jari Lähdevuori (Kurio), Jyri Rasinmäki (Vapa Media), Pekka
Räsänen (Seed Digital Media) and Terhi Aho (Tulos).
These experts you will meet through the various video interviews produced exclusively
for this course.
Oppimateriaali The learning material will be provided in the learning environmnent
Ohjaus ja viestintä
Arviointikriteerit ja Each assignment will be graded separately. There are pass/fail assignements and
arviointimenetelmät assignments that are graded. Detailed information on evaluation will be provided in the
learning platform.
Projekti/hanke (nimi) Through the learning project you will be applying the theoretical framework into
practice by analysing the online presence of a selected company and by making a
proposal for its content strategy. The company may be located anywhere as long as you
can get enough information about it to carry out the task.
It is not necessary to contact the company during this project but you may also choose to
do so.
Käytettävät T&K menetelmät The course will be carried out in an online learningplatform "Eliademy". You will
receive invitation to this platform latest on Monday, October 3rd, 2016.
Muut toteutusjärjestelyt This course is in English. There are some materials/videos in Finnish but they are not
crucial to the learning objectives. The use of Finnish for communicating is forbidden
unless you have a good justification to do so. All enrolled students will receive a link
and instructions to access the learning platform.
There will be a briefing meeting for the course in the net(a webinar), taking place on
5th of October , 9:00 - 10:00 am. All enrolled students will receive an invitation to this
webinar after the course starts.
During the course there will be two other webinar tutorials. The full schedule of the
webinars will be provided in the learning platform.
SoleOPS 3.5.5 Opetustarjonta © 2005-2016 Solenovo Oy