Content Marketing (01517), 5 op

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 Opintojakso                       Content Marketing (01517), 5.0
 Toteutus                          VKE1611: 1/2016-2017 (01.10.2016 - 31.12.2016)
 Tyyppi                            TÄYDENTÄVÄ OSAAMINEN (T)
 Ryhmät                            Ensisijainen: VKE16SY Muut:
 Projektissa mukana
 Luennoitsijat                     Eija Lipasti, Asko Mononen, Tuija Marstio
 Osallistujamäärät                 Minimi: 20 Maksimi: 40
 Ilmoittautumisaika                01.09.2016 08:00 - 15.09.2016
 Pääsääntöinen toteutusajankohta   Erikseen sovittavan aikataulun mukaan
 Soveltuvuus                       Vaihto-opiskelijoille: Ei Vapaasti valittaviin: Kyllä Avoimen opisk: Ei Soveltuu
                                   virtuaali-AMK:n opintoihin: Kyllä

 Opettajat                         Lipasti Eija (Vastuuopettaja), Marstio Tuija (Muu opettaja), Mononen Asko (Muu
                                   opettaja)
 Kampus                            Laurea Kerava
 Pääsääntöinen toteutuspaikka      Virtuaalisesti
 Toteutustapa                      Optimatoteutus/opiskelijaryhmä, Verkko/virtuaali Kieli: englanti Virtuaalisuus:
                                   5 op T&k-integraatio: 2 op
 Toteutusluokka                    Paikalliseen hankkeeseen/projektiin/kehittämistehtävään perustuva LbD
 Painoalat                         Palveluliiketoiminta
 Arviointi viimeistään             31.01.2017 Suoritusmateriaalin arkistointi päättyy: 31.07.2017
 Tenttipäivät

 Opintojakson suoritettuaan        After taking the course the student:
 opiskelija osaa                   ●      can analyze and elaborate on the impact of digitalization on marketing now and
                                          in the future
                                   ●      has a broad perspective to the consumer trends and their reflection on the digital
                                          marketing today
                                   ●      is able to elaborate a content strategy plan based on target group needs and
                                          interests analysis
                                   ●      is able to create attractive, usable and engaging content
                                   ●      isable to measure and analyze webpage conversion rates and to optimize
                                          findability using SEO and SEM
                                   ●      has elaborated a plan for your professional development to become a digital
                                          marketing professional
 Edeltävät opinnot
 Osaamistavoitteet                 As result of this course you will know how to plan and executeonline marketing based
                                   on target groups. You will be familiar with the principles of building organizational
                                   webpages and know how to produce webpage content.
 Keskeinen sisältö                 The core elements of this course are:

                                   -Marketing and consumerism in the digital era

                                   - Content strategy and process

                                   - Creating content for your organization

                                   - How to become a digital marketing

                                   professionalApart fromthe instructor team of Laureayou will be guided by a group of
                                   first class digital marketing experts who are well-known in this field and who represent


SoleOPS 3.5.5 Opetustarjonta © 2005-2016 Solenovo Oy
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                                 successful digital media agencies based in Heldinki: Ville Tolvanen (Founder of
                                 Digitalist Network), Jari Lähdevuori (Kurio), Jyri Rasinmäki (Vapa Media), Pekka
                                 Räsänen (Seed Digital Media) and Terhi Aho (Tulos).

                                 These experts you will meet through the various video interviews produced exclusively
                                 for this course.
 Oppimateriaali                  The learning material will be provided in the learning environmnent
 Ohjaus ja viestintä
 Arviointikriteerit ja           Each assignment will be graded separately. There are pass/fail assignements and
 arviointimenetelmät             assignments that are graded. Detailed information on evaluation will be provided in the
                                 learning platform.
 Projekti/hanke (nimi)           Through the learning project you will be applying the theoretical framework into
                                 practice by analysing the online presence of a selected company and by making a
                                 proposal for its content strategy. The company may be located anywhere as long as you
                                 can get enough information about it to carry out the task.

                                 It is not necessary to contact the company during this project but you may also choose to
                                 do so.
 Käytettävät T&K menetelmät      The course will be carried out in an online learningplatform "Eliademy". You will
                                 receive invitation to this platform latest on Monday, October 3rd, 2016.
 Muut toteutusjärjestelyt        This course is in English. There are some materials/videos in Finnish but they are not
                                 crucial to the learning objectives. The use of Finnish for communicating is forbidden
                                 unless you have a good justification to do so. All enrolled students will receive a link
                                 and instructions to access the learning platform.

                                 There will be a briefing meeting for the course in the net(a webinar), taking place on
                                 5th of October , 9:00 - 10:00 am. All enrolled students will receive an invitation to this
                                 webinar after the course starts.

                                 During the course there will be two other webinar tutorials. The full schedule of the
                                 webinars will be provided in the learning platform.




SoleOPS 3.5.5 Opetustarjonta © 2005-2016 Solenovo Oy