B2B Customer Relations & Sales Management (F7101), 5 cr

Implementation: CCF1521
Semester: 2/2015-2016
Dates: 14 Jan 2016–17 Mar 2016
Type: DIGITAL BUSINESS (F040)
Group: CCF15SY
Campus: Laurea Lohja
Language of instruction: English
Teachers: Jussila Annukka (Teacher in charge), Kyttä Janika (Other teacher), Mononen Asko (Other teacher)
Status: Ready

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Implementation plan Finished



 Study unit                            B2B Customer Relations & Sales Management (F7101), 5.0
 Implementation                        CCF1521: 2/2015-2016 (14.01.2016 - 17.03.2016)
 Type                                  DIGITAL BUSINESS (F040)
 Groups                                Primary: CCF15SY Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: Maximum:
 Enrolment period                      30.11.2015 08:00 - 07.12.2015
 Main timing for implementation
 Applicabililty                        For exchange students: Yes For elective studies: Yes Open UAS student:
                                       No Suitable for virtual UAS: No

 Teachers                              Jussila Annukka (Teacher in charge), Kyttä Janika (Other teacher), Mononen Asko
                                       (Other teacher)
 Campus                                Laurea Lohja
 Main location for implementation
 Implementation method                 Optima realization/student group, Project/venture/R&D Language: English Virtuality:
                                       0 cr Integration of R&D: 5 cr
 Implementation class
 Focus areas                           Service business
 Evaluation at the latest              17.04.2016 Storing of graded material ends.: 23.06.2017
 Exam days

 Having completed the study unit the   The student is able to:
 student is able to                    ●      define customer lifecycle value
                                       ●      create a customer strategy
                                       ●      segment the customers
                                       ●      create processes for managing customer relationships
                                       ●      use the sales management tools and methods
 Previous studies




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