Customer-oriented Marketing (A0145), 10 op
Toteutussuunnitelma (PDF), 3 sivua
- Toteutus
- HBA1311
- Lukukausi
- 1/2013-2014
- Ajankohta
- 26.8.2013–13.12.2013
- Tyyppi
- INITIATION OF PROFESSIONAL GROWTH (A025)
- Ryhmä
- HBA13SN
- Kampus
- Laurea Leppävaara
- Opetuskieli
- englanti
- Opettajat
- Harmoinen Päivi (Teacher in charge), Chydenius Tarja (Other teacher), Cseh Monika (Other teacher), Salmi Laura (Other teacher)
- Tila
- Valmis
Näytä tekstiversio
1/3
Implementation plan Finished
Study unit Customer-oriented Marketing (A0145), 10.0
Implementation HBA1311: 1/2013-2014 (26.08.2013 - 13.12.2013)
Type INITIATION OF PROFESSIONAL GROWTH (A025)
Groups Primary: HBA13SN Others :
Involved in the project
Lecturers
Number of participants Minimum: Maximum:
Enrolment period 20.05.2013 08:00 - 02.06.2013
Main timing for implementation
Applicabililty For exchange students: Yes For elective studies: No Open UAS student:
No Suitable for virtual UAS: No
Teachers Harmoinen Päivi (Teacher in charge), Chydenius Tarja (Other teacher), Cseh Monika
(Other teacher), Salmi Laura (Other teacher)
Campus Laurea Leppävaara
Main location for implementation
Implementation method Optima realization/student group, Other method of implementation,
Project/venture/R&D, Web/virtual Language: English Virtuality: 1 cr Integration of
R&D: 0 cr
Implementation class
Focus areas
Evaluation at the latest 20.01.2014 Storing of graded material ends.: 20.12.2014
Exam days
Having completed the study unit the ● create value for customers by understanding their buying behaviour
student is able to ● analyse and develop a customer-oriented marketing mix
● operate in multicultural teams
● carry out a small research project with the help of basic quantitative and some
qualitative methods
Previous studies
Contents
Evaluation criteria and methods Overall study unit assessment: excellent 5 - fail 0 A more detailed assessment criteria for
the study unit is announced in Optima at the beginning of the course
Other arrangements Study unit contact sessions will be held on Mondays at 9-11:30 and on Thursdays at
12:30-15:00
Learning events
Date o'clock/at h Subject Content Status Teachers
27.08.2013 15:00-16:301 Belbin team Students will conduct Belbin team roles it-class Päivi
roles test in it-class. Harmoinen,
Laura Salmi
29.08.2013 12:30-13:45
1 Study unit Customer-oriented Marketing study unit class Tarja
introduction introduction Teams based on Belbin team Chydenius,
roles test & Actions Points -follow-up Päivi
Harmoinen,
Laura Salmi
02.09.2013 9-11:30 2 Marketing, Project company introductions class Päivi
project Harmoinen,
Laura Salmi
05.09.2013 12:30-15 2 Marketing 12:30 - 12:45 Confirmation of it-class Päivi
and Project teams12:45 - 14:15 Marketing (Päivi) Harmoinen,
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2/3
Implementation plan Finished
Laura Salmi
Core Marketing concepts
Marketing Mix 7PsNext assignment:
Mystery shopping by 12.9.14:30 - 16:00
Research project (Laura)
09.09.2013 9-11:30 2 Research Shared contact session class Päivi
project, Harmoinen,
Marketing Marketing 9-10:15 Laura Salmi
Marketing mix 7Ps continued
Consumer buying processNext
assignment: marketing mix by
16.9.10:30-11:30 Research project
12.09.2013 12:30-15 2 Marketing, Shared contact session it-class Päivi
Project Harmoinen,
12:30-14:15 Marketing Laura Salmi
Consumer buying behaviour
Wrap-up of mystery shopping
assignment14:30 - 16.00 Research project
(Laura)
16.09.2013 9-11:30 2 Marketing Wrap of marketing mix assignment it-class Päivi
Harmoinen
Consumer buying behaviour
19.09.2013 12:30-15 2 Research it-class Laura Salmi
project
23.09.2013 9-11:30 2 Marketing Company visit TBWA it-class Päivi
Harmoinen
26.09.2013 12:30-15 2 Cross-cultural class Tarja
competence Chydenius
30.09.2013 9-11:30 2 Research class Laura Salmi
project
03.10.2013 12:30-15 2 Cross-cultural class Tarja
competence Chydenius
07.10.2013 9-11:30 2 Marketing Marketing communication channels class Päivi
Harmoinen
10.10.2013 12:30-15 2 Research class Laura Salmi
project
14.10.2013 9-11:30 2 Marketing class Päivi
exam Harmoinen
17.10.2013 12:30-15 2 Cross-cultural class Tarja
competence Chydenius
21.10.2013 9-11:30 2 Marketing Company visit: TNS Gallup (to be class Päivi
confirmed) Harmoinen
24.10.2013 12:30-15 2 Research class Laura Salmi
project
28.10.2013 9-11:30 2 Research class Laura Salmi
project
SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy
3/3
Implementation plan Finished
31.10.2013 12:30-15 2 Workshop? class Päivi
Harmoinen,
Laura Salmi
04.11.2013 9-11:30 2 Workshop class Päivi
Harmoinen,
Laura Salmi
07.11.2013 12:30-15 2 Workshop class Päivi
Harmoinen,
Laura Salmi
11.11.2013 9-11:30 2 Workshop class Päivi
Harmoinen,
Laura Salmi
14.11.2013 12:30-15 2 Workshop class Päivi
Harmoinen,
Laura Salmi
18.11.2013 9-11:30 2 Marketing Company visit: IKEA company visit Päivi
Harmoinen,
Laura Salmi
21.11.2013 12.30-15 2 Workshop 21.11. reserved for Kaija Koivusalo's class Päivi
visitor. Harmoinen,
Laura Salmi
25.11.2013 9-11:30 2 Workshop class Laura Salmi
28.11.2013 12:30-15 2 Workshop class Laura Salmi
02.12.2013 9-11:30 2 Workshop class Päivi
Harmoinen,
Laura Salmi
05.12.2013 12:30-15 2 Workshop class Päivi
Harmoinen,
Laura Salmi
09.12.2013 9-11:30 2 Workshop study unit feedback class Päivi
Harmoinen,
Laura Salmi
12.12.2013 12:30-15 2 Final class Päivi
presentations Harmoinen,
Laura Salmi
SoleOPS 3.5.5 Study offer © 2005-2016 Solenovo Oy