Brands and Quality Management (F7096), 5 op

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Implementation plan Being edited



 Study unit                            Brands and Quality Management (F7096), 5.0
 Implementation                        CCF1521: 2/2015-2016 (04.01.2016 - 23.06.2016)
 Type                                  BRAND MANAGEMENT (B064)
 Groups                                Primary: CCF15SY Others :
 Involved in the project
 Lecturers
 Number of participants                Minimum: Maximum:
 Enrolment period                      30.11.2015 08:00 - 07.12.2015
 Main timing for implementation        On working days during daytime
 Applicabililty                        For exchange students: Yes For elective studies: No Open UAS student:
                                       No Suitable for virtual UAS: No

 Teachers
 Campus                                HAMK ja LAMK
 Main location for implementation      At the campus
 Implementation method                 Other method of implementation Language: English Virtuality: 0 cr Integration of
                                       R&D: 0 cr
 Implementation class
 Focus areas
 Evaluation at the latest              23.07.2016 Storing of graded material ends.: 23.06.2017
 Exam days

 Having completed the study unit the   The student is able to:
 student is able to                    ●      understand the importance of branding and brands to businesses
                                       ●      understand the conditions of successful brand expansion
                                       ●      identify the reasons why brands fail
                                       ●      discuss brand values, mission, personality
                                       ●      identify quality
                                       ●      discuss the history and development of quality
                                       ●      discuss the elements and attributes of the most prevalent quality tools
 Previous studies




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