Opinto-opas
2002
Study guide
2002
Opinto-opas · Laurea – opinto-opas 2002–2003
10.1 Degree Programme in Business Management 140 / 210 ECTS
Study guide · Laurea – Study Guide 2002–2003
10.1 Degree Programme in Business Management 140 / 210 ECTS
Laurea – Study Guide 2002–2003
10.1 Degree Programme in Business Management 140 / 210 ECTS
OBJECTIVES
The Programme offers the student a path of development towards being a professional with competencies in planning, operating and developing business operations both domestically and internationally in a changing operating environment. Entrepreneurial and supervisory skills are essential areas of focus for the students, who will be capable of contributing to company development throughout the firm’s life cycle.
The student develops valuable skills through experience in our learning approaches, an ability to work independently and in teams, and to effectively take initiative. The students will be able to draw upon these assets in their future career activities.
PROFESSIONAL DEVELOPMENT
Professional development takes place in stages through the sequence of Basic Studies, Professional Studies and the chosen Area of Specialisation. During the Specialisation Studies and the Thesis, the student further expands on the required skills and is in a position to establish a specific career profile.
The Basic Studies and the Professional Studies consist of larger Study Entities covering specific areas. These larger Study Entities are then broken into a number of Courses.
In the Programme, the most meaningful learning methods and learning environments are applied to achieve the desired results.
The guiding principle is that Year One covers, in particular, the initial phases of the organisation, whereas Years Two and Three emphasise change and development in the organisation.
During the first year of study the student acquires skills as a performer in varied types of organisations.
During the second year of study the student acquires skills to analyse and plan functions of varied types of organisations, thus moving on from mastering individual tasks to more overall understanding of the operations of the organisation.
During the third year of study the student acquires skills that relate to tasks and situations requiring ability to face change, to promote change, to influence change and to develop operations. The second Job Placement and the Thesis further lend themselves to reach these goals.
STRUCTURE
The Programme offers the student a path of development towards being a professional with competencies in planning, operating and developing business operations both domestically and internationally in a changing operating environment. Entrepreneurial and supervisory skills are essential areas of focus for the students, who will be capable of contributing to company development throughout the firm’s life cycle.
The student develops valuable skills through experience in our learning approaches, an ability to work independently and in teams, and to effectively take initiative. The students will be able to draw upon these assets in their future career activities.
PROFESSIONAL DEVELOPMENT
Professional development takes place in stages through the sequence of Basic Studies, Professional Studies and the chosen Area of Specialisation. During the Specialisation Studies and the Thesis, the student further expands on the required skills and is in a position to establish a specific career profile.
The Basic Studies and the Professional Studies consist of larger Study Entities covering specific areas. These larger Study Entities are then broken into a number of Courses.
In the Programme, the most meaningful learning methods and learning environments are applied to achieve the desired results.
The guiding principle is that Year One covers, in particular, the initial phases of the organisation, whereas Years Two and Three emphasise change and development in the organisation.
During the first year of study the student acquires skills as a performer in varied types of organisations.
During the second year of study the student acquires skills to analyse and plan functions of varied types of organisations, thus moving on from mastering individual tasks to more overall understanding of the operations of the organisation.
During the third year of study the student acquires skills that relate to tasks and situations requiring ability to face change, to promote change, to influence change and to develop operations. The second Job Placement and the Thesis further lend themselves to reach these goals.
STRUCTURE
|
Basic Studies Compulsory |
40 CR |
|
Professional Studies Compulsory, Optional |
70 CR |
| Job Placement | 20 CR |
| Thesis | 10 CR |
Optional studies can be selected from the courses offered within one Programme, another Programme or another field of study.
LANGUAGE STUDIES
Compulsory language studies
All students have as core, compulsory languages 6 credits of English and 6 credits of Swedish (if the student has no previous studies in Swedish he/she is allowed to choose another language instead). The minimum credits of language studies as part of the Degree are 12.
Optional language studies
The maximum credits of optional language studies as part of the Degree are 12.
When the student selects to study a new language or continues his/her previous studies in Finnish, French, German, Spanish, Swedish, he/she commits himself/herself to study that language minimum of 3 credits.
HB70 COURSES (each course 3 CR/ 4.5 ECTS Credits)
HB7000 Basics of Finnish Language and Culture
HB7001 Basics of French Language and Culture
HB7002 Basics of German Language and Culture
HB7003 Basics of Spanish Language and Culture
HB7004 Basics of Swedish Language and Culture
HB7005 Medium Level Course in Finnish Language and Culture
HB7006 Medium Level Course in French Language and Culture
HB7007 Medium Level Course in German Language and Culture
HB7008 Medium Level Course in Spanish Language and Culture
HB7009 Medium Level Course in Swedish Language and Culture
HB7010 Advanced Level Course in Finnish Language and Culture
HB7011 Advanced Level Course in French Language and Culture
HB7012 Advanced Level Course in German Language and Culture
HB7013 Advanced Level Course in Spanish Language and Culture
HB7014 Advanced Level Course in Swedish Language and Culture
Remedial Courses
Remedial courses are open to every student. If the student fails the entrance level test in Swedish he/she must take the remedial course in Swedish (provided that he/she has previous studies in Swedish). The credits are included in optional studies.
HB7102 Remedial Course in Swedish 1 CR/1.5 ECTS Credits
Mål
Att repetera grammatik och ord för att kunna delta i undervisning.
Innehåll
Grammatik- och ordförrådsövningar
Material
Kompendium
Bedömning
1 – 5
Tidpunkt
1 året
HB7103 Remedial Course in English 1 CR/1.5 ECTS Credits
Objectives
The students will revise grammatical structures and build up their vocabulary.
Content
Vocabulary/Grammatical structures
Method
Written test
DEGREE PROGRAMME IN BUSINESS MANAGEMENT STUDY ENTITIES AND COURSES
LANGUAGE STUDIES
Compulsory language studies
All students have as core, compulsory languages 6 credits of English and 6 credits of Swedish (if the student has no previous studies in Swedish he/she is allowed to choose another language instead). The minimum credits of language studies as part of the Degree are 12.
Optional language studies
The maximum credits of optional language studies as part of the Degree are 12.
When the student selects to study a new language or continues his/her previous studies in Finnish, French, German, Spanish, Swedish, he/she commits himself/herself to study that language minimum of 3 credits.
HB70 COURSES (each course 3 CR/ 4.5 ECTS Credits)
HB7000 Basics of Finnish Language and Culture
HB7001 Basics of French Language and Culture
HB7002 Basics of German Language and Culture
HB7003 Basics of Spanish Language and Culture
HB7004 Basics of Swedish Language and Culture
HB7005 Medium Level Course in Finnish Language and Culture
HB7006 Medium Level Course in French Language and Culture
HB7007 Medium Level Course in German Language and Culture
HB7008 Medium Level Course in Spanish Language and Culture
HB7009 Medium Level Course in Swedish Language and Culture
HB7010 Advanced Level Course in Finnish Language and Culture
HB7011 Advanced Level Course in French Language and Culture
HB7012 Advanced Level Course in German Language and Culture
HB7013 Advanced Level Course in Spanish Language and Culture
HB7014 Advanced Level Course in Swedish Language and Culture
Remedial Courses
Remedial courses are open to every student. If the student fails the entrance level test in Swedish he/she must take the remedial course in Swedish (provided that he/she has previous studies in Swedish). The credits are included in optional studies.
HB7102 Remedial Course in Swedish 1 CR/1.5 ECTS Credits
Mål
Att repetera grammatik och ord för att kunna delta i undervisning.
Innehåll
Grammatik- och ordförrådsövningar
Material
Kompendium
Bedömning
1 – 5
Tidpunkt
1 året
HB7103 Remedial Course in English 1 CR/1.5 ECTS Credits
Objectives
The students will revise grammatical structures and build up their vocabulary.
Content
Vocabulary/Grammatical structures
Method
Written test
DEGREE PROGRAMME IN BUSINESS MANAGEMENT STUDY ENTITIES AND COURSES
HB10 FOUNDATION OF MULTI-DISCIPLINARY SKILLS 10 CR/15 ECTS Credits
Objectives
The student will be able to appreciate social and international changes and to grasp the main aims of the polytechnic. These aims are based on the belief that people are active learners and can be influential forces in the professional world. The overall aim of the course is to provide the students with an introduction to the polytechnic itself and to polytechnic studies, to equip them with professional skills, and to give them an understanding of the foundations on which professional growth is built.
Compulsory Studies
HB1000 Introduction to Polytechnic Studies 2 CR/3 ECTS Credits
Objectives
The student will become familiar with the practices and procedures of his/her own institute, with the Study Programme, and with Laurea Polytechnic as a whole. The intention is to encourage and enable the student to become a self-motivated learner and to make for the student use of the opportunities available at Laurea.
Content
Familiarisation with the workings of the Institute 1 CR:
Main Features of Polytechnic Studies, General Information about the Institute and Studies at Laurea
Familiarisation with the workings of Laurea Polytechnic 1 CR: Philosophy behind a Multidisciplinary Polytechnic / Close Contacts between Laurea and Professional World / Regional Development / Organisational Structure of Laurea: Methods, Practices, Services / Laureamko Association (Laureamko Ry)
Method
Laurea Fair – a chance to gather information and to learn about the many opportunities for collaboration.
Assignment
A bulletin on the operations of the Laurea Polytechnic and the subjects studied addressed to the representatives of the professional world or to other interest groups.
Semester
Period 1
HB1001 Professional Skills, Information Technology 1 CR/1.5 ECTS Credits
Objectives
The student will improve his/her ability to carry out various operations using the computer. The student will learn to produce documents and written material using Windows.
Content
Windows / Utility Programmes / Basics of Word Processing / How to Manipulate and Edit Files
Method
Appropriate exercises, examination
Semester
Period 1
HB1002 Professional Skills, Introduction to Statistical Methods 1 CR/1.5 ECTS Credits
Objectives
The student will learn about statistical methods.
Content
Main principles of a statistical study/ Statistical Dependency / Statistical Decision-making / Introduction of Statistics Programs
Method
Exercises, examination
Semester
Period 4
HB1003 Professional Skills, Communication 1 CR/1.5 ECTS Credits
Objectives
The student will improve his/her verbal and written communication skills.
Content
Practical Exercises and Assignments / Producing Written and Oral Reports / Revision of Linguistic Norms
Method
Lectures, exercises
Semester
Period 1
HB1004 Professional Skills, Project Work 1 CR/1.5 ECTS Credits
Objectives
The student will learn about project work.
Content
Planning, Executing and Completing a Project / Tools and Methods
Method
Lectures, exercise how to plan a project
Semester
Period 2
HB1005 Adapting to Change in the Professional World 3 CR/4.5 ECTS Credits
Objectives
The student will gain an insight into the rapid changes taking place in the professional world and in work ethics. The student will learn to analyse the direction in which his or her business or profession is moving and to appreciate the impact changes have on how the operations of the organisation. The student will develop an investigative and a flexible approach to work.
Content
Changing Nature of Work and Professional World / Economic and Social Impact of Globalisation and Changes in the Structure of the Society / Changes in Business Practice: Values and Ethics of Professional World, Principle of Putting a Client First, Internal Entrepreneurship, Emphasis on Quality / Investigative and Flexible Approach to Work, Being in Control of Knowledge and Realising the Value of Knowledge, Life-Long Learning, Learning to Be Part of Team, Information Sourcing Skills
Method
Assignment / Assignments, examination
Semester
Period 2
HB1006 Professional Growth and Self-Evaluation 1 CR/1.5 ECTS Credits
Objectives
The student will come to see learning as a process. His or her professional expertise and ability to make a critical assessment of theoretical and practical knowledge will improve. The student will learn to explain his or her points of view in written form.
Method
The student must write an essay on the course and participate in evaluating the paper at a feedback discussion.
Semester
Period 4
Objectives
The student will be able to appreciate social and international changes and to grasp the main aims of the polytechnic. These aims are based on the belief that people are active learners and can be influential forces in the professional world. The overall aim of the course is to provide the students with an introduction to the polytechnic itself and to polytechnic studies, to equip them with professional skills, and to give them an understanding of the foundations on which professional growth is built.
Compulsory Studies
HB1000 Introduction to Polytechnic Studies 2 CR/3 ECTS Credits
Objectives
The student will become familiar with the practices and procedures of his/her own institute, with the Study Programme, and with Laurea Polytechnic as a whole. The intention is to encourage and enable the student to become a self-motivated learner and to make for the student use of the opportunities available at Laurea.
Content
Familiarisation with the workings of the Institute 1 CR:
Main Features of Polytechnic Studies, General Information about the Institute and Studies at Laurea
Familiarisation with the workings of Laurea Polytechnic 1 CR: Philosophy behind a Multidisciplinary Polytechnic / Close Contacts between Laurea and Professional World / Regional Development / Organisational Structure of Laurea: Methods, Practices, Services / Laureamko Association (Laureamko Ry)
Method
Laurea Fair – a chance to gather information and to learn about the many opportunities for collaboration.
Assignment
A bulletin on the operations of the Laurea Polytechnic and the subjects studied addressed to the representatives of the professional world or to other interest groups.
Semester
Period 1
HB1001 Professional Skills, Information Technology 1 CR/1.5 ECTS Credits
Objectives
The student will improve his/her ability to carry out various operations using the computer. The student will learn to produce documents and written material using Windows.
Content
Windows / Utility Programmes / Basics of Word Processing / How to Manipulate and Edit Files
Method
Appropriate exercises, examination
Semester
Period 1
HB1002 Professional Skills, Introduction to Statistical Methods 1 CR/1.5 ECTS Credits
Objectives
The student will learn about statistical methods.
Content
Main principles of a statistical study/ Statistical Dependency / Statistical Decision-making / Introduction of Statistics Programs
Method
Exercises, examination
Semester
Period 4
HB1003 Professional Skills, Communication 1 CR/1.5 ECTS Credits
Objectives
The student will improve his/her verbal and written communication skills.
Content
Practical Exercises and Assignments / Producing Written and Oral Reports / Revision of Linguistic Norms
Method
Lectures, exercises
Semester
Period 1
HB1004 Professional Skills, Project Work 1 CR/1.5 ECTS Credits
Objectives
The student will learn about project work.
Content
Planning, Executing and Completing a Project / Tools and Methods
Method
Lectures, exercise how to plan a project
Semester
Period 2
HB1005 Adapting to Change in the Professional World 3 CR/4.5 ECTS Credits
Objectives
The student will gain an insight into the rapid changes taking place in the professional world and in work ethics. The student will learn to analyse the direction in which his or her business or profession is moving and to appreciate the impact changes have on how the operations of the organisation. The student will develop an investigative and a flexible approach to work.
Content
Changing Nature of Work and Professional World / Economic and Social Impact of Globalisation and Changes in the Structure of the Society / Changes in Business Practice: Values and Ethics of Professional World, Principle of Putting a Client First, Internal Entrepreneurship, Emphasis on Quality / Investigative and Flexible Approach to Work, Being in Control of Knowledge and Realising the Value of Knowledge, Life-Long Learning, Learning to Be Part of Team, Information Sourcing Skills
Method
Assignment / Assignments, examination
Semester
Period 2
HB1006 Professional Growth and Self-Evaluation 1 CR/1.5 ECTS Credits
Objectives
The student will come to see learning as a process. His or her professional expertise and ability to make a critical assessment of theoretical and practical knowledge will improve. The student will learn to explain his or her points of view in written form.
Method
The student must write an essay on the course and participate in evaluating the paper at a feedback discussion.
Semester
Period 4
HB15 ENTREPRENEURSHIP 14 CR/21 ECTS Credits
Objectives
On completion of this study entity, the student will have the comprehensive idea of entrepreneur-
ship and its different forms of implementation. The student will be able to assess business ideas
as to profitability and their success in the market.
Compulsory Studies
HB1500 Basic Principles in Business 6 CR/9 ECTS Credits
Objectives
The student will understand the basic business concepts and will acquire skills for the future courses based on process thinking.
Content
Basics of Financial Accounting / Financial Statements / Customer Service / Consumer Behaviour / Segmentation / Basics of Marketing / Basics of Contract Law / Consumer Legislation / Partnerships and Finnish Companies Act 1997 / Rules and Regulations Restricting Competition / Debt and Guarantees in Relation to Debt
Method
Lectures, workshops, examinations
Semester
Period 1
HB1501 From Idea to Business Plan 2 CR/3 ECTS Credits
Objectives
The student will understand the significance of entrepreneurship to different types of organisations. The student will be able to compile a preliminary. Business Plan and will make use of the Business Plan in his/her future studies.
Content
Entrepreneurship / Regional Entrepreneurship (SMEs) / Values and Ethics / Business Plan / Business Idea / Market Analysis / Profitability and Finance / Operations Strategy / Finance and Marketing and Starting a Business / Documents Required
Method
Lectures, workshops, assignment
Prerequisites
HB1500 Basic Principles in Business
Semester
Period 3
HB1502 Business Mathematics 2 CR/3 ECTS Credits
Objectives
The student will become acquainted with mathematics and statistics as applied in practical business situations.
Content
Business Application of Interest and Percentage Calculations / Phases and Measuring in Statistical Research / Concept of Calculating Probability and Allocation of Principles of Distribution / Statistical Basis for Research and Development
Method
Lectures, workshops, examination
Prerequisites
HB1500 Basic Principles in Business
Semester
Period 3
HB1503 Företagskommunikation 2 sv/3 ECTS Credits
Mål
Att sätta sig in i det språkbruk som beskriver ett företag, dess bransch och olika processer. Att klara sig i olika kundbetjäningssituationer och behärska det språkbruk som användas i logistiska processer.
Innehåll
Företagets bakgrund, bransch, affärsidé, företagsform, produkter och produktion, organisation, marknader, framtidsutsikter, lönsamhet och resultat / Kundbetjäning med hänsyn till olika målgrupper / Telefonkontakter och skriftlika kontakter som anknyter sig till beställnings- och leveransprocesser
Bedömning
Muntlig företagspresentation, tentamen
Annat
Kursen är förutsättningen för deltagande i andra kurser i svenska.
Semester
Period 4
HB1504 Corporate English 2 CR/3 ECTS Credits
Objectives
The student will master the terminology required to describe companies, their associated operating processes, culture, general mission, line of business and other important aspects of a company. On completion of the course, the student will be able to give a Business Presentation confidently, both spoken and written.
Content
Company’s Historic Background / Domestic and International Standing / Industry Sector / General Mission / Corporate Culture / Company Type and Structure / Products and Production / Organisation Structure / Markets and Future Developments /Graphic Presentation
Method
Project work, oral presentations, written examination
Semester
Period 1
Objectives
On completion of this study entity, the student will have the comprehensive idea of entrepreneur-
ship and its different forms of implementation. The student will be able to assess business ideas
as to profitability and their success in the market.
Compulsory Studies
HB1500 Basic Principles in Business 6 CR/9 ECTS Credits
Objectives
The student will understand the basic business concepts and will acquire skills for the future courses based on process thinking.
Content
Basics of Financial Accounting / Financial Statements / Customer Service / Consumer Behaviour / Segmentation / Basics of Marketing / Basics of Contract Law / Consumer Legislation / Partnerships and Finnish Companies Act 1997 / Rules and Regulations Restricting Competition / Debt and Guarantees in Relation to Debt
Method
Lectures, workshops, examinations
Semester
Period 1
HB1501 From Idea to Business Plan 2 CR/3 ECTS Credits
Objectives
The student will understand the significance of entrepreneurship to different types of organisations. The student will be able to compile a preliminary. Business Plan and will make use of the Business Plan in his/her future studies.
Content
Entrepreneurship / Regional Entrepreneurship (SMEs) / Values and Ethics / Business Plan / Business Idea / Market Analysis / Profitability and Finance / Operations Strategy / Finance and Marketing and Starting a Business / Documents Required
Method
Lectures, workshops, assignment
Prerequisites
HB1500 Basic Principles in Business
Semester
Period 3
HB1502 Business Mathematics 2 CR/3 ECTS Credits
Objectives
The student will become acquainted with mathematics and statistics as applied in practical business situations.
Content
Business Application of Interest and Percentage Calculations / Phases and Measuring in Statistical Research / Concept of Calculating Probability and Allocation of Principles of Distribution / Statistical Basis for Research and Development
Method
Lectures, workshops, examination
Prerequisites
HB1500 Basic Principles in Business
Semester
Period 3
HB1503 Företagskommunikation 2 sv/3 ECTS Credits
Mål
Att sätta sig in i det språkbruk som beskriver ett företag, dess bransch och olika processer. Att klara sig i olika kundbetjäningssituationer och behärska det språkbruk som användas i logistiska processer.
Innehåll
Företagets bakgrund, bransch, affärsidé, företagsform, produkter och produktion, organisation, marknader, framtidsutsikter, lönsamhet och resultat / Kundbetjäning med hänsyn till olika målgrupper / Telefonkontakter och skriftlika kontakter som anknyter sig till beställnings- och leveransprocesser
Bedömning
Muntlig företagspresentation, tentamen
Annat
Kursen är förutsättningen för deltagande i andra kurser i svenska.
Semester
Period 4
HB1504 Corporate English 2 CR/3 ECTS Credits
Objectives
The student will master the terminology required to describe companies, their associated operating processes, culture, general mission, line of business and other important aspects of a company. On completion of the course, the student will be able to give a Business Presentation confidently, both spoken and written.
Content
Company’s Historic Background / Domestic and International Standing / Industry Sector / General Mission / Corporate Culture / Company Type and Structure / Products and Production / Organisation Structure / Markets and Future Developments /Graphic Presentation
Method
Project work, oral presentations, written examination
Semester
Period 1
HB16 and HB20 BUSINESS PROCESSES 17 - 26 CR/25.5 – 39 ECTS Credits
Objectives
The student will adopt and apply the principles of process thinking and will understand the
resulting added value to the customer. The student will be able to work with the organisation's
processes and will be able to analyse, plan and develop the processes in accordance with the
strategic goals. The student will develop interpersonal skills and communication skills to add
success factors.
The entity Business Processes is based on the principles of process management. According to
these principles, different types of processes form the basis for the activities and direction of an
organisation. These processes extend throughout the entire mechanism. They are often classified
as core processes of business operations, adding value and support at all levels. The
descriptions of operational core principles may vary considerably from one company to another.
Compulsory Studies
HB1600 Process Approach in Business 3 CR/4.5 ECTS Credits
Objectives
The student will adopt the principles of process thinking and will understand the benefits of application to the customer. The student will understand the significance of different client groups involved in business operations and will be able to describe the operations of an organisation by preparing ‘a model’ of these operations and processes.
Content
Process Thinking / Modelling of Processes / Value Chain / Customer Processes / Administrative Business Processes / Accounting and Finance as Process
Method
Lectures, essay, assignment
Prerequisites
HB1501 From Idea to Business Plan
HB1601 Information Technology as a Tool
Semester
Period 3
HB1601 Information Technology as a Tool 2 CR/3 ECTS Credits
Objectives
The student will be able to operate a personal computer in a MS-Windows environment and will be able to utilise the most common PC office applications.
Content
Integrated Use of Applications as Required to Reach the Objectives
Method
Examination, assignments
Semester
Period 2
HB1602 Working in Simulated Business 2 CR/3 ECTS Credits
Objectives
The student will form notions of the operating procedures on a practical level and will learn how to make use of information technology. The student will develop communication skills in work environment.
Content
Working in Company Processes: Introduction of new IT System, Purchasing-Ordering Process / Selling- Delivery Process / Accountancy (Accounting, Payroll, Performance Indicators) / Reporting / Written Business Communication
Method
Simulated business
Prerequisites
HB1501 From Idea to Business Plan
HB1601 Information Technology as a Tool
Semester
Period 4
HB1603 Customer Driven Product Development 2 CR/3 ECTS Credits
Objectives
The student will be able to make, by her/himself and as a member of a group, innovative product decisions, as well as decisions concerning other parameters of marketing together with the client.
Content
Competitiveness / Sourcing Customer Information / Product Development Process / Legal Issues - Legal Protection / Product Liability / Cost Accounting / Profitability Calculations / Estimation on Product Life Cycle / Testing / Test Marketing and Launching New Product / Environmental Thinking Based on Life-Cycle Concept / Legal Issues: Product Safety / Product Liability and Intellectual Property Rights
Method
Assignment, examination
Prerequisites
HB1501 From Idea to Business Plan
HB1604 Establishing Customer Relationship
Semester
Period 1
HB1604 Establishing Customer Relationship 2 CR/3 ECTS Credits
Objectives
The student will be able to build and develop the image of an organisation by modes of communication. The student will be able to communicate effectively in customer contact situations and will be able to use the most appropriate modes and tools of communication. The student will be able to integrate the using of various communication methods in different cultural and language environment. The student will aim to open communication culture while taking into consideration effective norms.
Content
Building Company Image / Planning, Implementation and Control of Marketing Communication
Method
Lectures, workshops, assignment
Prerequisites
HB1500 Basic Principles in Business
Semester
Period 4
HB1605 Business Logistics 2 CR/3 ECTS Credits
Objectives
The student will master the basics of logistics and will understand the significance of logistics as part of business operations. The student will be able to plan and apply the basic concepts in line with other business processes.
Content
Logistics Evolution / Time, Quality and Price as Factors in Competitiveness / Logistics Structure / Logistics Activities / Logistics Strategies / Logistical Flows / Creating Value Added / Reverse Logistics / Logistics Performance Measures / Process Models / Logistical Services
Method
Lectures, examination
Semester
Period 3
HB2000 Att sälja och förhandla på svenska 2 sv/3 ECTS Credits
Mål
Att klara sig i exportverksamhet förekommande kontakter samt kommunikation förknippad med att skapa och upprätthålla kundrelationer. Att tillägna sig olika sätt att uttrycka, motivera och argumentera för sina åsikter samt kunna aktivt lyssna och ställa frågor, att självständigt kunna sköta dokumenteringen av möten och förhandlingar samt uppträda naturligt och övertygande.
Innehåll
Muntliga och skriftliga exportkontakter, att skapa och upprätthålla kundrelationer på den internationella marknaden enligt företagets mål och situation (mässa, direktreklam, säljbrev), att motta kundrespons och reagera på den. Att planera och genomföra samt dokumenterna och rapportera om möten och förhandlingar
Bedömning
Muntliga presentationer, tentamen
Annat
Kursen kan inledas efter att HB1503 Företagskommunikation har avlagts.
Semester
Period 2
HB2001 Meeting and Negotiation Skills 2 CR/3 ECTS Credits
Objectives
On completion of the course, the student will be able to understand and handle negotiation strategies throughout various processes in business contexts. The focus will be on learning the skills to create and manage international business relationships.
Content
Organising and chairing meetings including required documentation and oral presentations / Practising and managing the language of meetings and negotiations and the written and oral practices in customer service
Method
Project work, oral presentations, written examination
Semester
Period 3
Optional Studies
HB2500 Graphic Design 2 CR/3 ECTS Credits
Objectives
The student will learn the basics of computer aided graphic design and will be able to use an illustration programme and a publishing programme.
Content
CorelDraw 8.0 / PageMaker 6.5 / Layout / Use of Colours / Producing Printed Material
Semester
Period 2
HB2501 Design Management 2 CR/3 ECTS Credits
Objectives
Corporate identity is seen in a holistic way as influencing the success of a company. The functions of design management are understood as part of the interpretation of the competencies to different audiences.
Content
Design Management and Competitive Edge / Corporate Culture and Corporate Message / Identity, Profile and Image / Design Management-Process / Role of Product / Operating Environment, Behaviour and Graphic Specifications in Building Corporate Image
Semester
Period 3
HB2502 Som värd och gäst 1 sv/1.5 ECTS Credits
Mål
Att förstå vikten av att upprätthålla och utveckla kundrelationer samt betydelsen av kommunikation.
Innehåll
Inbjudan, program, att motta och ta hand om gäster /att presentera företagets processer, tal, kvällsprogram, uppföljning
Bedömning
Muntliga presentationer, projektarbete
Material
Kompendium
Annat
Kursen kan inledas efter att HB1503 Företagskommunikation har avlagts.
Semester
Period 4
HB2503 Clients, Values and Life-styles 2 CR/3 ECTS Credits
Objectives
The student will become familiar with consumer behaviour based on behavioural science. The student will deepen his/her knowledge about the general development of the society and its effects on life-styles.
Content
Historical Development of Society / Buyers and Their Social and Psychological Profile / Buying Process / Organisational Buying Process
Method
Lectures, assignment, examination
Prerequisites
HB1500 Basic Principles in Business
Semester
Period 3
HB2504 Development of Processes 2 CR/3 ECTS Credits
Objectives
The student will understand how to analyse, plan and develop processes.
Content
Development of Business Processes relating to Quality, Productivity and Processes
Method
Examination
Prerequisites
HB1600 Process Approach in Business
Semester
Period 2
Objectives
The student will adopt and apply the principles of process thinking and will understand the
resulting added value to the customer. The student will be able to work with the organisation's
processes and will be able to analyse, plan and develop the processes in accordance with the
strategic goals. The student will develop interpersonal skills and communication skills to add
success factors.
The entity Business Processes is based on the principles of process management. According to
these principles, different types of processes form the basis for the activities and direction of an
organisation. These processes extend throughout the entire mechanism. They are often classified
as core processes of business operations, adding value and support at all levels. The
descriptions of operational core principles may vary considerably from one company to another.
Compulsory Studies
HB1600 Process Approach in Business 3 CR/4.5 ECTS Credits
Objectives
The student will adopt the principles of process thinking and will understand the benefits of application to the customer. The student will understand the significance of different client groups involved in business operations and will be able to describe the operations of an organisation by preparing ‘a model’ of these operations and processes.
Content
Process Thinking / Modelling of Processes / Value Chain / Customer Processes / Administrative Business Processes / Accounting and Finance as Process
Method
Lectures, essay, assignment
Prerequisites
HB1501 From Idea to Business Plan
HB1601 Information Technology as a Tool
Semester
Period 3
HB1601 Information Technology as a Tool 2 CR/3 ECTS Credits
Objectives
The student will be able to operate a personal computer in a MS-Windows environment and will be able to utilise the most common PC office applications.
Content
Integrated Use of Applications as Required to Reach the Objectives
Method
Examination, assignments
Semester
Period 2
HB1602 Working in Simulated Business 2 CR/3 ECTS Credits
Objectives
The student will form notions of the operating procedures on a practical level and will learn how to make use of information technology. The student will develop communication skills in work environment.
Content
Working in Company Processes: Introduction of new IT System, Purchasing-Ordering Process / Selling- Delivery Process / Accountancy (Accounting, Payroll, Performance Indicators) / Reporting / Written Business Communication
Method
Simulated business
Prerequisites
HB1501 From Idea to Business Plan
HB1601 Information Technology as a Tool
Semester
Period 4
HB1603 Customer Driven Product Development 2 CR/3 ECTS Credits
Objectives
The student will be able to make, by her/himself and as a member of a group, innovative product decisions, as well as decisions concerning other parameters of marketing together with the client.
Content
Competitiveness / Sourcing Customer Information / Product Development Process / Legal Issues - Legal Protection / Product Liability / Cost Accounting / Profitability Calculations / Estimation on Product Life Cycle / Testing / Test Marketing and Launching New Product / Environmental Thinking Based on Life-Cycle Concept / Legal Issues: Product Safety / Product Liability and Intellectual Property Rights
Method
Assignment, examination
Prerequisites
HB1501 From Idea to Business Plan
HB1604 Establishing Customer Relationship
Semester
Period 1
HB1604 Establishing Customer Relationship 2 CR/3 ECTS Credits
Objectives
The student will be able to build and develop the image of an organisation by modes of communication. The student will be able to communicate effectively in customer contact situations and will be able to use the most appropriate modes and tools of communication. The student will be able to integrate the using of various communication methods in different cultural and language environment. The student will aim to open communication culture while taking into consideration effective norms.
Content
Building Company Image / Planning, Implementation and Control of Marketing Communication
Method
Lectures, workshops, assignment
Prerequisites
HB1500 Basic Principles in Business
Semester
Period 4
HB1605 Business Logistics 2 CR/3 ECTS Credits
Objectives
The student will master the basics of logistics and will understand the significance of logistics as part of business operations. The student will be able to plan and apply the basic concepts in line with other business processes.
Content
Logistics Evolution / Time, Quality and Price as Factors in Competitiveness / Logistics Structure / Logistics Activities / Logistics Strategies / Logistical Flows / Creating Value Added / Reverse Logistics / Logistics Performance Measures / Process Models / Logistical Services
Method
Lectures, examination
Semester
Period 3
HB2000 Att sälja och förhandla på svenska 2 sv/3 ECTS Credits
Mål
Att klara sig i exportverksamhet förekommande kontakter samt kommunikation förknippad med att skapa och upprätthålla kundrelationer. Att tillägna sig olika sätt att uttrycka, motivera och argumentera för sina åsikter samt kunna aktivt lyssna och ställa frågor, att självständigt kunna sköta dokumenteringen av möten och förhandlingar samt uppträda naturligt och övertygande.
Innehåll
Muntliga och skriftliga exportkontakter, att skapa och upprätthålla kundrelationer på den internationella marknaden enligt företagets mål och situation (mässa, direktreklam, säljbrev), att motta kundrespons och reagera på den. Att planera och genomföra samt dokumenterna och rapportera om möten och förhandlingar
Bedömning
Muntliga presentationer, tentamen
Annat
Kursen kan inledas efter att HB1503 Företagskommunikation har avlagts.
Semester
Period 2
HB2001 Meeting and Negotiation Skills 2 CR/3 ECTS Credits
Objectives
On completion of the course, the student will be able to understand and handle negotiation strategies throughout various processes in business contexts. The focus will be on learning the skills to create and manage international business relationships.
Content
Organising and chairing meetings including required documentation and oral presentations / Practising and managing the language of meetings and negotiations and the written and oral practices in customer service
Method
Project work, oral presentations, written examination
Semester
Period 3
Optional Studies
HB2500 Graphic Design 2 CR/3 ECTS Credits
Objectives
The student will learn the basics of computer aided graphic design and will be able to use an illustration programme and a publishing programme.
Content
CorelDraw 8.0 / PageMaker 6.5 / Layout / Use of Colours / Producing Printed Material
Semester
Period 2
HB2501 Design Management 2 CR/3 ECTS Credits
Objectives
Corporate identity is seen in a holistic way as influencing the success of a company. The functions of design management are understood as part of the interpretation of the competencies to different audiences.
Content
Design Management and Competitive Edge / Corporate Culture and Corporate Message / Identity, Profile and Image / Design Management-Process / Role of Product / Operating Environment, Behaviour and Graphic Specifications in Building Corporate Image
Semester
Period 3
HB2502 Som värd och gäst 1 sv/1.5 ECTS Credits
Mål
Att förstå vikten av att upprätthålla och utveckla kundrelationer samt betydelsen av kommunikation.
Innehåll
Inbjudan, program, att motta och ta hand om gäster /att presentera företagets processer, tal, kvällsprogram, uppföljning
Bedömning
Muntliga presentationer, projektarbete
Material
Kompendium
Annat
Kursen kan inledas efter att HB1503 Företagskommunikation har avlagts.
Semester
Period 4
HB2503 Clients, Values and Life-styles 2 CR/3 ECTS Credits
Objectives
The student will become familiar with consumer behaviour based on behavioural science. The student will deepen his/her knowledge about the general development of the society and its effects on life-styles.
Content
Historical Development of Society / Buyers and Their Social and Psychological Profile / Buying Process / Organisational Buying Process
Method
Lectures, assignment, examination
Prerequisites
HB1500 Basic Principles in Business
Semester
Period 3
HB2504 Development of Processes 2 CR/3 ECTS Credits
Objectives
The student will understand how to analyse, plan and develop processes.
Content
Development of Business Processes relating to Quality, Productivity and Processes
Method
Examination
Prerequisites
HB1600 Process Approach in Business
Semester
Period 2
HB40 EXPERTISE AND LEADERSHIP 2 – 11 CR/3 – 16.5 ECTS Credits
Objectives
The student will be able to understand the significance of human resource in business activities and will be able to act as an expert and a superior. The student will understand the significance of a job contract and is familiar with the basics of employment law. The student will be able to set his own development goals and process career strategy.
Compulsory Studies
HB4000 Human Resources Management 2 CR/3 ECTS Credits
Objectives
The student will understand the importance of Human Resources Management and the role of personnel as an important factor in creating competitive advantage in an organisation. The student will know different systems of organising human resources and how they should be managed.
Content
Arena of HRM / Individuals in Work Organisations / Knowing Personnel / Systems of HRM / Human Capital / Organisation Development / HRM in International Context
Method
Lectures, workshops, assignment, examination
Prerequisites
HB1600 Process Approach in Business
Semester
Period 2
Optional Studies
HB4500 Leadership and Supervisory Skills 2 CR/3 ECTS Credits
Objectives
The student will understand the meaning of management and leadership and their value to operations and success in an organisation. The student will understand the implications of management and leadership to the organisational culture and will acquire skills and tools to succeed in management positions.
Content
Management and Leadership / Managerial Characteristics and Responsibilities / Methods to Organise Company Work Functions / New Management Challenges / Organisational Culture and Leadership / Personal Growth and Development of Managerial Skills
Method
Lectures, workshops, assignment, examination
Prerequisites
HB1600 Process Approach in Business
Semester
Period 3
HB4501 Employment Relations and Legislation 2 CR/3 ECTS Credits
Objectives
The student will learn the principles of the normative system in labour legislation and will be able to apply these norms to practical situations as an entrepreneur, manager or employee.
Content
Principles Governing Labour Legislation / Normative System of Labour Legislation / Collective Labour Legislation / Labour Agreements and Rights and Responsibilities of Employer and Employee / Safety and Order in Workplace / Social Labour Legislation / Compensation and Taxation
Method
Lectures, assignment, examination
Prerequisites
HB1600 Process Approach in Business
Semester
Period 4
HB4502 Att söka arbete 1 sv/1.5 ECTS Credits
Mål
Att bli medveten om sina resurser och kunna berätta om dem och lära sig att marknadsföra sitt kunnande.
Innehåll
Ansökningsmaterial t ex CV och ansökan / simulerade intervjuer / nonverbal kommunikation / självanalys
Bedömning
Muntlig intervju, tentamen
Tidpunkt
2 året
Annat
Kursen kan indelas efter att HB1503 (Företagskommunikation) har avlagts.
Semester
Period 2
HB4503 Consultative Work Methods 2 CR/3 ECTS Credits
Objectives
The student will get necessary knowledge in order to be able to work as a specialist or consultant in various organisations. He/she develops his/her consultative skills, and can apply them in team work and problem solving situations.
Content
Consultative working methods / Customer-oriented approach in consulting / Competence areas of a consultant / Consulting process / Types of consulting and their usage / Development of competencies
Method
Lectures, demonstrations, examination
Prerequisites
HB1600 Process Approach in Business
Semester
Not offered Academic Year 2002-2003
HB4504 Self-knowledge and Interaction 2 CR/3 ECTS Credits
Objectives
The student will identify his/her competencies and can create goals in developing them. He/she can use his/her human relationship skills to establish an open and creative working environment and successful activities.
Content
Comprehensive self-development: self-knowledge and self-evaluation /problem solving and decision making skills / Time Management / Physical, mental and social welfare / Group dynamics: group behaviour, group decision making, interaction in groups / Types of teams / Effective team work
Method
Lectures, workshops, assignment
Prerequisites
HB1600 Process Approach in Business
Semester
Period 3
Objectives
The student will be able to understand the significance of human resource in business activities and will be able to act as an expert and a superior. The student will understand the significance of a job contract and is familiar with the basics of employment law. The student will be able to set his own development goals and process career strategy.
Compulsory Studies
HB4000 Human Resources Management 2 CR/3 ECTS Credits
Objectives
The student will understand the importance of Human Resources Management and the role of personnel as an important factor in creating competitive advantage in an organisation. The student will know different systems of organising human resources and how they should be managed.
Content
Arena of HRM / Individuals in Work Organisations / Knowing Personnel / Systems of HRM / Human Capital / Organisation Development / HRM in International Context
Method
Lectures, workshops, assignment, examination
Prerequisites
HB1600 Process Approach in Business
Semester
Period 2
Optional Studies
HB4500 Leadership and Supervisory Skills 2 CR/3 ECTS Credits
Objectives
The student will understand the meaning of management and leadership and their value to operations and success in an organisation. The student will understand the implications of management and leadership to the organisational culture and will acquire skills and tools to succeed in management positions.
Content
Management and Leadership / Managerial Characteristics and Responsibilities / Methods to Organise Company Work Functions / New Management Challenges / Organisational Culture and Leadership / Personal Growth and Development of Managerial Skills
Method
Lectures, workshops, assignment, examination
Prerequisites
HB1600 Process Approach in Business
Semester
Period 3
HB4501 Employment Relations and Legislation 2 CR/3 ECTS Credits
Objectives
The student will learn the principles of the normative system in labour legislation and will be able to apply these norms to practical situations as an entrepreneur, manager or employee.
Content
Principles Governing Labour Legislation / Normative System of Labour Legislation / Collective Labour Legislation / Labour Agreements and Rights and Responsibilities of Employer and Employee / Safety and Order in Workplace / Social Labour Legislation / Compensation and Taxation
Method
Lectures, assignment, examination
Prerequisites
HB1600 Process Approach in Business
Semester
Period 4
HB4502 Att söka arbete 1 sv/1.5 ECTS Credits
Mål
Att bli medveten om sina resurser och kunna berätta om dem och lära sig att marknadsföra sitt kunnande.
Innehåll
Ansökningsmaterial t ex CV och ansökan / simulerade intervjuer / nonverbal kommunikation / självanalys
Bedömning
Muntlig intervju, tentamen
Tidpunkt
2 året
Annat
Kursen kan indelas efter att HB1503 (Företagskommunikation) har avlagts.
Semester
Period 2
HB4503 Consultative Work Methods 2 CR/3 ECTS Credits
Objectives
The student will get necessary knowledge in order to be able to work as a specialist or consultant in various organisations. He/she develops his/her consultative skills, and can apply them in team work and problem solving situations.
Content
Consultative working methods / Customer-oriented approach in consulting / Competence areas of a consultant / Consulting process / Types of consulting and their usage / Development of competencies
Method
Lectures, demonstrations, examination
Prerequisites
HB1600 Process Approach in Business
Semester
Not offered Academic Year 2002-2003
HB4504 Self-knowledge and Interaction 2 CR/3 ECTS Credits
Objectives
The student will identify his/her competencies and can create goals in developing them. He/she can use his/her human relationship skills to establish an open and creative working environment and successful activities.
Content
Comprehensive self-development: self-knowledge and self-evaluation /problem solving and decision making skills / Time Management / Physical, mental and social welfare / Group dynamics: group behaviour, group decision making, interaction in groups / Types of teams / Effective team work
Method
Lectures, workshops, assignment
Prerequisites
HB1600 Process Approach in Business
Semester
Period 3
HB30 ONE WORLD – MANY MARKETS 11 - 27 CR/16.5 – 40.5 ECTS Credits
Objectives
The student will learn the main structures and principles of operation in economic, judicial and
cultural environments. The student will understand the relationship between an organisation and
its operating environment and will be able to rationally discuss related matters. The student will
be able to monitor the development taking place in this operating environment and be able to
analyse the possibilities and restrictions caused by this development in relation to oneself and the
organisation. The student will be capable of influencing the operating requirements of an
organisation.
Compulsory Studies
HB3000 Principles of Economics 3 CR/4.5 ECTS Credits
Objectives
The student will understand the functioning of a national economy and the related cause-effect relations both at micro and macro level. The student will be able to recognise national and international factors influencing economic development. The student will understand the significance of the EU membership to national economies. The student will be able to follow and analyse economic development in relation to individuals, organisations and business areas.
Content
Basic Concepts / Demand and Supply / Resource Markets / Business Cycles / Inflation and Unemployment / Money and Currency Markets / Public Finance and Economic Policy / Economic Growth / Environment and Welfare
Method
Lectures, workshops, examination
Semester
Period 2
HB3001 Internationalisation Case Seminar 3 CR/4.5 ECTS Credits
Objectives
The student will understand the opportunities and threats existing in the international business environment. The student will know the basic decisions made in internationalisation processes and different areas of internationalisation.
Content
Exporting / Importing / Internationalisation / Internationalisation Process, Strategy, Modes of Operation / Problems Related to Internationalisation
Method
Lectures, seminars, assignment
Prerequisites
HB1600 Process Approach in Business
Semester
Period 1
HB3002 Cultural Crossings 3 CR/4.5 ECTS Credits
Objectives
The student will become familiar with the typical features in both the local culture and the major global cultures. The student will understand both the significance of cultural structures and how values, stereotypes and situations influence one’s action. The student will be able to communicate with people from different cultural and ethnic groups and to utilise his/her professional skills in different cultural environments.
Content
Typical Features in Both the Finnish Culture and the Major Global Cultures / Cultural Structure and Dimensions / How Does Culture Mould a Person? / Cross-Cultural Communication / Working in Multi-Cultural Groups / Professional Cross-Cultural Negotiations / Living in Another Culture
Method
Lectures, assignment, examination
Prerequisites
HB2001 Meeting and Negotiation Skills
Semester
Period 1
HB3003 Network Economy and Electronic Business 2 CR/3 ECTS Credits
Objectives
The student will form an understanding of network economy and electronic business. He/she will become familiar with main development trends and their impact on business. The student will understand the impact networking has on competitiveness and on transformation of the entire business.
Content
Technology Facilitating Change / Changing Economic Structures / Network Economy / Transformation Of Business Models / Development of Electronic Business
Method
Examination
Prerequisites
HB5000 From Strategies to Practice
Semester
Period 3
Optional Studies
HB3500 Global Economy 3 CR/4.5 ECTS Credits
Objectives
The student will be familiar with different regional economic areas, their features and with the different forms of international co-operation. He/she will become familiar with the European Union as an institution. The student will be able to acquire, analyse and use information in relation to an organisation. The student will understand the increasing significance of globalisation.
Content
Basic Theories of International Trade / World trade: Current Situation and Future Visions, Key Countries and Economic Areas / International Money and Currency Markets / International Capital Flows / International Economic Organisations / Globalisation / Regional Economic Integration
Method
Lectures, examination, assignment
Prerequisites
HB3000 Principles of Economics
Semester
Periods 1 and 3
HB3501 Global Economy – English Workshop – in supplement of Course HB3500 1 CR/1.5 ECTS Credits
Objectives
The student will become familiar with media in English relating to international economics.
Content
Work based on the material package in English used in the course Global Economy together with the material from the lecturers of that course
Method
Workshops
Semester
Period 1
HB3502 Legal Environment 2 CR/3 ECTS Credits
Objectives
The student will know the structure of international law and private international law. The student will be familiar with the Community Law and understand the significance to European Union citizens and companies . The student will understand the legal problems concerning international co-operation. The student will learn to be aware of the legal risks and to seek for expert help.
Content
Most Essential Legal Systems / Structure of International Law and Private International Law / Legal Sources of Community Law and Their Relevance to Finnish National Law / The European Court of Justice / Competition Policy
Method
Lectures, case studies, examination
Prerequisites
HB1500 Basic Principles in Business
Semester
Period 2 and 4
HB3503 Highlighting a Target Market 2 CR/3 ECTS Credits
Objectives
The student will become familiar with the typical features (political, economic, cultural, legal, commercial) of the target market selected, especially in relation to an international career or business potential. The student will develop his/her skills in market analysis.
Content
Choosing Target Market / Carrying out Market Research / SWOT / Target Market
Method
Workshops, report
Prerequisites
HB3001 Internationalisation Case Seminar
Semester
Period 3
HB3504 Finnish Society 2 CR/3 ECTS Credits
Objectives
The student will become familiar with the main features and actors in the Finnish cultural, economic and political life. The student will deepen his/her knowledge about the Finnish society and way of life and the Finnish business environment.
Content
History / Political and Social Systems / Economy / Main Business Sectors / Culture
Method
Lectures, assignment, examination
Semester
Period 1
HB3505 American Culture and Business Environment 2 CR/3 ECTS Credits
Objectives
The student will be familiar with the major American values and their expression in everyday and business life. The student will recognise the differences in business procedures between the major subcultures of the United States. The Student will know the structure of the American society in terms of free enterprise and law enforcement.
Content
American Work Attitude / How to Communicate with Americans / Cultural Every-Day Values / Power Distance/ Masculinity - Aggression / Individualism-Collectivism / Negotiations / Feedback / Teamwork / Time Consciousness / Job- Hunting / Resume / Job Interview / Customer Service
Method
Lectures, assignment, examination
Semester
Period 3
HB3506 International Business Operations 2 CR/3 ECTS Credits
Objectives
The student will deepen his/her understanding of different types of operations in the international business environment. He or she will learn to assess the advantages and disadvantages of different operation modes in relation to the objectives of international business and to the target market. The student will be able to compile an integrated and reasonable internationalisation plan.
Content
Internationalisation as a Process
Method
Lectures, seminar, Internationalisation Plan
Prerequisites
HB3001 Internationalisation Case Seminar
Semester
Periods 1 and 4
HB3507 Studieresa 1 sv/1.5 ECTS Credits
Mål
Att sätta sig in i teman som behandlar researrangemang gällande mässor och dylika tillställningar. Studeranden klarar sig i rese- arrangemang och dokumentation av affärsresor.
Innehåll
Reseplan, researrangemang, reseprogram, presentationsmaterial, kontakter, presentationer och tacktal, reserapport samt tackbrev. Att komma överens om praktiska arrangemang
Metod
Ett projektarbete
HB3508 Excursion Abroad 1 CR/1.5 ECTS Credits
Objectives
This is a section included in the course Internationalisation Case Seminar (HB3001). The students will plan, organise and carry out an excursion abroad taking into account the different international business environments.
Content
Preparation of an itinerary / making plans and travel arrangements / including arranging and making appointments / preparation of presentation material / competency in standard communications / making and giving of presentations and speeches in both a host and guest capacity / preparing travel reports / follow up good manners and related customs
Objectives
The student will learn the main structures and principles of operation in economic, judicial and
cultural environments. The student will understand the relationship between an organisation and
its operating environment and will be able to rationally discuss related matters. The student will
be able to monitor the development taking place in this operating environment and be able to
analyse the possibilities and restrictions caused by this development in relation to oneself and the
organisation. The student will be capable of influencing the operating requirements of an
organisation.
Compulsory Studies
HB3000 Principles of Economics 3 CR/4.5 ECTS Credits
Objectives
The student will understand the functioning of a national economy and the related cause-effect relations both at micro and macro level. The student will be able to recognise national and international factors influencing economic development. The student will understand the significance of the EU membership to national economies. The student will be able to follow and analyse economic development in relation to individuals, organisations and business areas.
Content
Basic Concepts / Demand and Supply / Resource Markets / Business Cycles / Inflation and Unemployment / Money and Currency Markets / Public Finance and Economic Policy / Economic Growth / Environment and Welfare
Method
Lectures, workshops, examination
Semester
Period 2
HB3001 Internationalisation Case Seminar 3 CR/4.5 ECTS Credits
Objectives
The student will understand the opportunities and threats existing in the international business environment. The student will know the basic decisions made in internationalisation processes and different areas of internationalisation.
Content
Exporting / Importing / Internationalisation / Internationalisation Process, Strategy, Modes of Operation / Problems Related to Internationalisation
Method
Lectures, seminars, assignment
Prerequisites
HB1600 Process Approach in Business
Semester
Period 1
HB3002 Cultural Crossings 3 CR/4.5 ECTS Credits
Objectives
The student will become familiar with the typical features in both the local culture and the major global cultures. The student will understand both the significance of cultural structures and how values, stereotypes and situations influence one’s action. The student will be able to communicate with people from different cultural and ethnic groups and to utilise his/her professional skills in different cultural environments.
Content
Typical Features in Both the Finnish Culture and the Major Global Cultures / Cultural Structure and Dimensions / How Does Culture Mould a Person? / Cross-Cultural Communication / Working in Multi-Cultural Groups / Professional Cross-Cultural Negotiations / Living in Another Culture
Method
Lectures, assignment, examination
Prerequisites
HB2001 Meeting and Negotiation Skills
Semester
Period 1
HB3003 Network Economy and Electronic Business 2 CR/3 ECTS Credits
Objectives
The student will form an understanding of network economy and electronic business. He/she will become familiar with main development trends and their impact on business. The student will understand the impact networking has on competitiveness and on transformation of the entire business.
Content
Technology Facilitating Change / Changing Economic Structures / Network Economy / Transformation Of Business Models / Development of Electronic Business
Method
Examination
Prerequisites
HB5000 From Strategies to Practice
Semester
Period 3
Optional Studies
HB3500 Global Economy 3 CR/4.5 ECTS Credits
Objectives
The student will be familiar with different regional economic areas, their features and with the different forms of international co-operation. He/she will become familiar with the European Union as an institution. The student will be able to acquire, analyse and use information in relation to an organisation. The student will understand the increasing significance of globalisation.
Content
Basic Theories of International Trade / World trade: Current Situation and Future Visions, Key Countries and Economic Areas / International Money and Currency Markets / International Capital Flows / International Economic Organisations / Globalisation / Regional Economic Integration
Method
Lectures, examination, assignment
Prerequisites
HB3000 Principles of Economics
Semester
Periods 1 and 3
HB3501 Global Economy – English Workshop – in supplement of Course HB3500 1 CR/1.5 ECTS Credits
Objectives
The student will become familiar with media in English relating to international economics.
Content
Work based on the material package in English used in the course Global Economy together with the material from the lecturers of that course
Method
Workshops
Semester
Period 1
HB3502 Legal Environment 2 CR/3 ECTS Credits
Objectives
The student will know the structure of international law and private international law. The student will be familiar with the Community Law and understand the significance to European Union citizens and companies . The student will understand the legal problems concerning international co-operation. The student will learn to be aware of the legal risks and to seek for expert help.
Content
Most Essential Legal Systems / Structure of International Law and Private International Law / Legal Sources of Community Law and Their Relevance to Finnish National Law / The European Court of Justice / Competition Policy
Method
Lectures, case studies, examination
Prerequisites
HB1500 Basic Principles in Business
Semester
Period 2 and 4
HB3503 Highlighting a Target Market 2 CR/3 ECTS Credits
Objectives
The student will become familiar with the typical features (political, economic, cultural, legal, commercial) of the target market selected, especially in relation to an international career or business potential. The student will develop his/her skills in market analysis.
Content
Choosing Target Market / Carrying out Market Research / SWOT / Target Market
Method
Workshops, report
Prerequisites
HB3001 Internationalisation Case Seminar
Semester
Period 3
HB3504 Finnish Society 2 CR/3 ECTS Credits
Objectives
The student will become familiar with the main features and actors in the Finnish cultural, economic and political life. The student will deepen his/her knowledge about the Finnish society and way of life and the Finnish business environment.
Content
History / Political and Social Systems / Economy / Main Business Sectors / Culture
Method
Lectures, assignment, examination
Semester
Period 1
HB3505 American Culture and Business Environment 2 CR/3 ECTS Credits
Objectives
The student will be familiar with the major American values and their expression in everyday and business life. The student will recognise the differences in business procedures between the major subcultures of the United States. The Student will know the structure of the American society in terms of free enterprise and law enforcement.
Content
American Work Attitude / How to Communicate with Americans / Cultural Every-Day Values / Power Distance/ Masculinity - Aggression / Individualism-Collectivism / Negotiations / Feedback / Teamwork / Time Consciousness / Job- Hunting / Resume / Job Interview / Customer Service
Method
Lectures, assignment, examination
Semester
Period 3
HB3506 International Business Operations 2 CR/3 ECTS Credits
Objectives
The student will deepen his/her understanding of different types of operations in the international business environment. He or she will learn to assess the advantages and disadvantages of different operation modes in relation to the objectives of international business and to the target market. The student will be able to compile an integrated and reasonable internationalisation plan.
Content
Internationalisation as a Process
Method
Lectures, seminar, Internationalisation Plan
Prerequisites
HB3001 Internationalisation Case Seminar
Semester
Periods 1 and 4
HB3507 Studieresa 1 sv/1.5 ECTS Credits
Mål
Att sätta sig in i teman som behandlar researrangemang gällande mässor och dylika tillställningar. Studeranden klarar sig i rese- arrangemang och dokumentation av affärsresor.
Innehåll
Reseplan, researrangemang, reseprogram, presentationsmaterial, kontakter, presentationer och tacktal, reserapport samt tackbrev. Att komma överens om praktiska arrangemang
Metod
Ett projektarbete
HB3508 Excursion Abroad 1 CR/1.5 ECTS Credits
Objectives
This is a section included in the course Internationalisation Case Seminar (HB3001). The students will plan, organise and carry out an excursion abroad taking into account the different international business environments.
Content
Preparation of an itinerary / making plans and travel arrangements / including arranging and making appointments / preparation of presentation material / competency in standard communications / making and giving of presentations and speeches in both a host and guest capacity / preparing travel reports / follow up good manners and related customs
HB50 DEVELOPING BUSINESS OPERATIONS AND MANAGING CHANGE
3 – 17 CR/4.5 – 25.5 ECTS Credits
Objectives
The student will create a holistic view of company’s operations, of different functions and processes. He/she will be able to take part in designing company strategy and action plans. The student will understand the significance of information and control systems as part of company’s total control and will be able to recognise signals of change and to understand ways to influence the development of an organisation.
Compulsory Studies
HB5000 From Strategies To Practice 3 CR/4.5 ECTS Credits
Objectives
The student will form an understanding of the strategic management in the business operations and will understand the principles of strategic positioning and will know, how to use the basic tools of strategic analysis. The student can formulate strategic objectives and relate them with strategy implementation and operative plans.
Content
The Basic Principles of Strategic Thinking and Dimensions of Strategic Management / Corporate Visions / Strategy Positioning / Key Dimensions of Strategic Management Process: Strategic Analysis, Strategy Formulation, Implementation and Control / The Importance of Extensive Strategic Analysis for Setting Realistic Strategic Objectives / Best Practices to Carry out External and Internal Strategic Analysis / Case: Analysis, Formulation and Implementation / Financial Analysis / The Implementation will combine Strategic Objectives with Action Plans and Budgets
Method
Lectures, assignment, case, examination
Prerequisites
HB1600 Process Approach in Business
Semester
Period 2
Optional Studies
HB5500 Development Project 2 - 4 CR/3 - 6 ECTS Credits
Objectives
The student will be able to plan and/or implement a Development Project. The project deepens and applies the skills previously acquired and also reinforces the contacts with the business community.
The Development Project can be one of the following:
Research and Development Project
Development and Implementation of a Marketing Plan
Business Incubator Project
Restructuring / Revamping and Development Project
Serving Community project
Content
Will be agreed in accordance with each project.
Method
Project work: Planning, implementation, reporting
Prerequisites
2nd and 3rd year students
HB5501 Aktuellt i ekonomi 1 sv/1.5 ECTS Credits
Mål
Att sätta sig in i teman som behandlar ekonomiska och samhälleliga förändringar samt utnyttja de centrala medierna på språkområdet.
Innehåll
Att diskutera orsaker till de ekonomiska och samhälleliga fenomenen och deras konsekvenser.
Bedömning
Muntliga presentationer
Material
Aktuella texter
Tidpunkt
3 året
Semester
Period 2
HB5502 The Changing World 1 CR/1.5 ECTS Credits
Objectives
The students will become familiar with English texts dealing with economic, social, cultural difference and change through comprehension of quality media from the English-speaking world.
Content
Discussing economic and social issues and their future implications and interrelations
Method
Workshop
Literature
Current reading material
Semester
Period 1
AA5511 IHB5503 Intern och extern kommunikation 1 sv/1.5 ECTS Credits
Mål
Att kunna utnyttja medier ändamålsenligt och producera kommunikativt material för intern och extern kommunikation speciellt i organisationsförändringar och kriser.
Innehåll
Intern och extern kommunikation, t.ex. personalmeddelande, pressrelease, resumé, rapport, muntligt referat, presskonferens
Bedömning
Muntliga presentationer, portfölj
Annat
Kursen kan inledas efter att HB1503 Företagskommunikation har avlagts.
Semester
Period 3
HB5504 Internal and External Communication 1 CR/1.5 ECTS Credits
Objectives
The students will be able to communicate effectively using different media and to produce material for both internal and external communication, especially in times of change and crisis.
Content
Internal and external communication / Staff memos / Press releases / Reports / Written and Oral Summaries / Briefings / Press Conferences
Method
Active participation, producing documents and organising press conference, examination
Semester
Period 3
HB5505 Marketing Research 3 CR/4.5 ECTS Credits
Objectives
The student will be able to gather and analyse information and draw conclusions. The student will be able to analyse the operations and the operating environment of the company and will know the principles of marketing research. The student will be able to acquire information by various methods and will be able to analyse information compiled by using statistical ADP-programmes.
Content
Sources of Information for Research and Analyses / Use of the Sources / Research Methods (e.g. the Main Principles of Quantitative and Qualitative Methods) / Phases of Research / Sampling Methods / Practical Measures / Analysing Information / Drawing Conclusions / Interpretation and Use of Information / Processing Information / Future Visions / Outline of Activities in Situations with Different Risks and Probabilities / Forecasts and Potential Scenarios
Method
Lectures, group exercises, assignment, examination
Prerequisites
HB1500 Basic Principles in Business
Semester
Period 2
HB5506 Quality and Environmental Management 3 CR/4.5 ECTS Credits
Objectives
The student understands the importance and principles of Total Quality Management in various organisations and will be able to implement quality projects in his/her own competence area.
Content
Definition of Quality / Quality as Competitive Factor /Total Quality Management (TQM) / Continuous Improvement (kaizen) / Environmental Management / Life Cycle Theory / Quality Systems and Standards (ISO 9000, ISO 14001, EMAS) / Criteria for Quality Awards / Planning, Implementation and Maintenance of Quality System / Quality Manual / Auditing and Quality Certification
Method
Lectures, assignment, examination
Semester
Period 3
HB5507 Finance 2 CR/3 ECTS Credits
Objectives
The student will understand the importance of financial decisions and is able to plan the finance of a SME including capital structure decisions. He/she will be able to identify the possible sources of funding and understand the importance of funding through trading . The student will understand the money tied up in working capital and will be able to solve capital budgeting problems. The student will be able to understand the difference between financial and cash flow statements. The student is prepared to negotiate with financiers.
Content
Planning the Short and Long Term Finance of a Company / Securing the Necessary Funds for Operations (cash management) / Analysis and Comparison of Financial Instruments and Sources of Funding / Capital Structure / Financial Statements / Cash-flow Statements / Working Capital / Capital Budgeting and Financial Decisions, Negotiations with Financiers
Method
Lectures, assignments, examination
Semester
Period 1
3 – 17 CR/4.5 – 25.5 ECTS Credits
Objectives
The student will create a holistic view of company’s operations, of different functions and processes. He/she will be able to take part in designing company strategy and action plans. The student will understand the significance of information and control systems as part of company’s total control and will be able to recognise signals of change and to understand ways to influence the development of an organisation.
Compulsory Studies
HB5000 From Strategies To Practice 3 CR/4.5 ECTS Credits
Objectives
The student will form an understanding of the strategic management in the business operations and will understand the principles of strategic positioning and will know, how to use the basic tools of strategic analysis. The student can formulate strategic objectives and relate them with strategy implementation and operative plans.
Content
The Basic Principles of Strategic Thinking and Dimensions of Strategic Management / Corporate Visions / Strategy Positioning / Key Dimensions of Strategic Management Process: Strategic Analysis, Strategy Formulation, Implementation and Control / The Importance of Extensive Strategic Analysis for Setting Realistic Strategic Objectives / Best Practices to Carry out External and Internal Strategic Analysis / Case: Analysis, Formulation and Implementation / Financial Analysis / The Implementation will combine Strategic Objectives with Action Plans and Budgets
Method
Lectures, assignment, case, examination
Prerequisites
HB1600 Process Approach in Business
Semester
Period 2
Optional Studies
HB5500 Development Project 2 - 4 CR/3 - 6 ECTS Credits
Objectives
The student will be able to plan and/or implement a Development Project. The project deepens and applies the skills previously acquired and also reinforces the contacts with the business community.
The Development Project can be one of the following:
Research and Development Project
Development and Implementation of a Marketing Plan
Business Incubator Project
Restructuring / Revamping and Development Project
Serving Community project
Content
Will be agreed in accordance with each project.
Method
Project work: Planning, implementation, reporting
Prerequisites
2nd and 3rd year students
HB5501 Aktuellt i ekonomi 1 sv/1.5 ECTS Credits
Mål
Att sätta sig in i teman som behandlar ekonomiska och samhälleliga förändringar samt utnyttja de centrala medierna på språkområdet.
Innehåll
Att diskutera orsaker till de ekonomiska och samhälleliga fenomenen och deras konsekvenser.
Bedömning
Muntliga presentationer
Material
Aktuella texter
Tidpunkt
3 året
Semester
Period 2
HB5502 The Changing World 1 CR/1.5 ECTS Credits
Objectives
The students will become familiar with English texts dealing with economic, social, cultural difference and change through comprehension of quality media from the English-speaking world.
Content
Discussing economic and social issues and their future implications and interrelations
Method
Workshop
Literature
Current reading material
Semester
Period 1
AA5511 IHB5503 Intern och extern kommunikation 1 sv/1.5 ECTS Credits
Mål
Att kunna utnyttja medier ändamålsenligt och producera kommunikativt material för intern och extern kommunikation speciellt i organisationsförändringar och kriser.
Innehåll
Intern och extern kommunikation, t.ex. personalmeddelande, pressrelease, resumé, rapport, muntligt referat, presskonferens
Bedömning
Muntliga presentationer, portfölj
Annat
Kursen kan inledas efter att HB1503 Företagskommunikation har avlagts.
Semester
Period 3
HB5504 Internal and External Communication 1 CR/1.5 ECTS Credits
Objectives
The students will be able to communicate effectively using different media and to produce material for both internal and external communication, especially in times of change and crisis.
Content
Internal and external communication / Staff memos / Press releases / Reports / Written and Oral Summaries / Briefings / Press Conferences
Method
Active participation, producing documents and organising press conference, examination
Semester
Period 3
HB5505 Marketing Research 3 CR/4.5 ECTS Credits
Objectives
The student will be able to gather and analyse information and draw conclusions. The student will be able to analyse the operations and the operating environment of the company and will know the principles of marketing research. The student will be able to acquire information by various methods and will be able to analyse information compiled by using statistical ADP-programmes.
Content
Sources of Information for Research and Analyses / Use of the Sources / Research Methods (e.g. the Main Principles of Quantitative and Qualitative Methods) / Phases of Research / Sampling Methods / Practical Measures / Analysing Information / Drawing Conclusions / Interpretation and Use of Information / Processing Information / Future Visions / Outline of Activities in Situations with Different Risks and Probabilities / Forecasts and Potential Scenarios
Method
Lectures, group exercises, assignment, examination
Prerequisites
HB1500 Basic Principles in Business
Semester
Period 2
HB5506 Quality and Environmental Management 3 CR/4.5 ECTS Credits
Objectives
The student understands the importance and principles of Total Quality Management in various organisations and will be able to implement quality projects in his/her own competence area.
Content
Definition of Quality / Quality as Competitive Factor /Total Quality Management (TQM) / Continuous Improvement (kaizen) / Environmental Management / Life Cycle Theory / Quality Systems and Standards (ISO 9000, ISO 14001, EMAS) / Criteria for Quality Awards / Planning, Implementation and Maintenance of Quality System / Quality Manual / Auditing and Quality Certification
Method
Lectures, assignment, examination
Semester
Period 3
HB5507 Finance 2 CR/3 ECTS Credits
Objectives
The student will understand the importance of financial decisions and is able to plan the finance of a SME including capital structure decisions. He/she will be able to identify the possible sources of funding and understand the importance of funding through trading . The student will understand the money tied up in working capital and will be able to solve capital budgeting problems. The student will be able to understand the difference between financial and cash flow statements. The student is prepared to negotiate with financiers.
Content
Planning the Short and Long Term Finance of a Company / Securing the Necessary Funds for Operations (cash management) / Analysis and Comparison of Financial Instruments and Sources of Funding / Capital Structure / Financial Statements / Cash-flow Statements / Working Capital / Capital Budgeting and Financial Decisions, Negotiations with Financiers
Method
Lectures, assignments, examination
Semester
Period 1
AREA OF SPECIALISATION IN ESPOO
HB61 INTERNATIONAL BUSINESS- TO- BUSINESS MARKETING 20 – 42 CR/30 – 63 ECTS Credits
Objectives
The student will be able to plan and execute b-to-b marketing in different market areas and in
different cultural environments as part of business processes. He/she will understand the
significance of internal and external communication and the impact of culture in communication.
He/she will develop his/her communication and negotiation skills. The student will be able to seek
and analyse information on different market areas. He/she will know how to create and develop
customer relations, and will understand that customer relationship covers the entire supply chain.
The student will become familiar with the principles of partnership and networking. The student
will be able to successfully administer sales and bid management-preparing and managing the
bids, sales negotiations, closing the sales, assessing customer profitability.
Compulsory Studies
HB6100 Strategic Marketing in International Markets 2 CR/3 ECTS Credits
Objectives
The student will develop his/her strategic thinking and learn to apply strategies both to introducing products and to creating customer relations and developing customer relationships in international business-to-business markets.
Content
Strategic Marketing Plan / Connection to Strategies at Company Level and to Competitive Advantage at Business Level / Growth Strategy and Degree of Adaptation to Target Markets and Key Accounts / Implementation of Marketing Strategies within Business-to-Business Context with Integrated Marketing Decisions
Method
Lectures, exercise, examination
Semester
Periods 1 and 4
HB6101 Assessing and Developing International Customer Processes 4 CR/6 ECTS Credits
Objectives
The student will deepen his/her understanding of customer relationships and their management. The student will be able to develop his/her understanding of planning, evaluating and developing customer processes and the usage of related IT-systems. The student will develop his/her abilities to work as key account manager.
Content
Key Account Management / Customer Process; Value Chain at Organisational Level and at Operational Level / Management and Marketing Information Systems as Process Management Tools / Information Systems for Customer Relationship Management / Performance, Productivity and Profitability / Performance and Quality Indicators / Benchmarking / Profitability of Customer Relationships
Semester
Period 1
HB6102 Project Management 2 CR/3 ECTS Credits
Objectives
The student will become familiar with the principles of Project Management. He/she will be able to plan and manage projects.
Content
Project Practices according to the ISO 10006 Guidelines For Project Management Standard / Selecting Project and Negotiating Project Agreement / Project Management; time-, resource- and cost management / Project Risk Management / Internal and External Communication Related to Project / Development of Project Organisation
Semester
Periods 1 and 4
HB6103 Research Methods Supporting Business-to-Business Marketing 2 CR/3 ECTS Credits
Objectives
The student will become familiar with different qualitative research methods and the possibilities and restrictions related to different methods. The student will deepen his/her knowledge of one particular research method and use it in research related to b-to-b marketing.
Content
Defining and Narrowing Research Problem / Selecting Sources of Information / Qualitative Research Methods and Their Utilisation / Research Practices
Semester
Period 1
HB6104 Developing Customer Relationship 2 CR/3 ECTS Credits
Objectives
The student will be able to create a development strategy for customer relationships on different customer groups. The student will be able to build a customer-based service system and use it in business processes. The student will be able to assess the long term value of the customer relationship.
Content
Designing the Customer Relationship Programme / Communication Methods in Support of the Development of Customer Relationships / Research on Customer satisfaction and its Use / Service System and Customer Relationship Programme as Competitive Advantage
Method
Lectures, assignments, examination
Prerequisites
HB1604 Establishing Customer Relationship
Semester
Periods 2 and 4
HB6105 Business-to-Business Marketing Communication 2 CR/3 ECTS Credits
Objectives
The student will become familiar with the special features of international b-to-b marketing communication at both theoretical and practical levels. The student will be able to utilise both communication mix and communication process within international communication in multicultural operating environment. He/she will understand the role of publicity and communication in global PR. He/she will understand the significance of partnership and network concepts and the restrictions imposed by competition law on the global markets.
Content
Strategic B-to-B Marketing Communication / B-to-B Marketing Communication Mix / Publicity /Communication / Public Relations / Sponsoring / Networking / Competition Law
Semester
Period 1
HB6106 Sales Negotiations 2 CR/3 ECTS Credits
Objectives
The student will be familiar with factors contributing to successful sales in international context and will develop skills in sales negotiations. The student will be familiar with the multicultural negotiation process and negotiation strategies and will be able to develop his/her personal negotiating style.
Content
Planning International B-to-B Negotiations / Managing the Negotiating Process (opening, signals, argumentation, negotiation, closing sales) / Post Sales Work / Consultative Selling
Semester
Period 1
HB6107 Successful Sales Practices 4 CR/6 ECTS Credits
Objectives
The student will develop his/her understanding of sales as a process, including information sourcing, pricing strategies and practices, bid management and contracting in the global market. He/she will become familiar with the practices and documentation related to the supply chain and will be able to take into consideration the requirements of effective and economical operations and good customer service accordingly.
Content
Customer Information Sourcing as Process / Pricing Strategies and Policies / Cost Factor in Pricing for Global Markets / Bidding Process and its Management / Trade Within the EU / Financing Exports / Imports / Financial Risk Management / Documentation / Customs Procedure / Distribution and Related Risks in Foreign Trade
Semester
Period 1
Optional Studies
HB7500 Supply Chain Management, Organisational Buying - Process and Delivery Chain Management 4 CR/6 ECTS Credits
Objectives
The student will understand the role and importance of supply chain management in business. The student will improve his/her knowledge in global sourcing and practices related to purchasing and he/she will understand the different ways to support sales and marketing through different distribution channels. The student will understand the role of sales forecast and how it is linked to supply chain management, buying process and delivery chain management.
Content
Supply Chain Management / Organisational Buying Process / Delivery Chain Management / Objectives and Financial Impact / Interaction with Other Processes / Measuring Performance / Organisational Demand Analysis
Semester
Period 3
HB7501 Environmental Marketing 2 CR/3 ECTS Credits
Objectives
The student will understand the concept of environmental marketing and will be able to utilise the environmental development work by the organisation as a tool in the customer process. He/she will be able to draw an environmental marketing plan and measure performance in environmental marketing.
Content
Concept of Environmental Marketing: Strategies, Objectives, Tools / Regulation and Ethical Norms Governing Environmental Marketing / Environmental Marketing Plan / Performance Measurement
Semester
Period 2
HB7502 Desktop and Publishing Programmes 2 CR/3 ECTS Credits
Objectives
The student will be familiar with desktop and publishing programmes. He/she will be able to produce and modify both pictures and drawings. The student will be able to produce a publication with pictures and text.
Content
Picture Elements / Colours / Cutting and Layout / Depth / From Idea to a Printable File / Graphic Programs
Semester
Period 4
HB7503 Balanced Scorecard 2 CR/3 ECTS Credits
Objectives
The student will be familiar with Balanced Scorecard as a tool to monitor and manage company performance and to communicate strategy. He/she will understand how B.S. can be used to clarify strategy, to build consensus in the management team and to implement strategic change. He/she will be able to use B.S. to follow-up company performance against set targets.
Content
Balanced Scorecard / Strategic Performance Management / Indicators / Implementation / Information System
Semester
Period 2 and 4
HB7504 Brand Management 2 CR/3 ECTS Credits
Objectives
The student will become familiar with the basic concepts of image and brand management and will understand the meaning of a brand on global markets in customer and also in b-to-b marketing. The student will have the skills to analyse, build, develop, sustain and to follow-up brands.
Content
Brand Management as Part of Company Strategic Management / What Makes a Brand Strong? / Brand Identity, Brand Strategies, Measurement, Brand Equity, Brand Extension / Brand Building as a Process
Method
Lectures, assignment, examination
Semester
Period 3
HB7505 International Advertising 2 CR/3 ECTS Credits
Objectives
The student will deepen his/her understanding of advertising in international b-to-b markets. He/she will be able to plan and execute an advertising campaign and to assess the success of a campaign.
Content
Advertising in B-to-B markets / Objectives, Channels, Costs / Supranational vs Cultural Sensitive Advertising / Competition and Profile-Build-Up / Selecting Advertising Agency (global vs local) / Assignment / Co-operation / Follow-Up
Semester
Period 2
HB7506 Trade Fair Project 2 CR/3 ECTS Credits
Objectives
The student will participate in planning, executing and supervising a Trade Fair project with the client / partner organisation.
Content
Trade Fairs – Commercial Objectives / Planning and Budgeting Trade Fair Project / Building Trade Fair Stand / Product Promotion at the Stand / Post-Sales Marketing / Costs and Benefits / Follow-Up
HB3501 Highlighting Target Market 2 CR/3 ECTS Credits
Course description
See HB30 One World – Many Markets.
HB7507 Russia as Target Market 2 CR/3 ECTS Credits
Objectives
The student will become familiar with the essential features of Russian business environment (economic, commercial, cultural, legal).
Content
Russian Market Economy / Business Culture in Russia / Export Marketing to Russia / Financing / Logistics / Risk Management /Judicial Issues / Organisations Related to Trade with Russia
Semester
Period 1
HB7508 Baltic Countries as Target Market 2 CR/3 ECTS Credits
Objectives
The student will understand the role of Baltic states in the economy of the Baltic Rim and the special features of each country.
Content
Baltic Economies / From the Hanseatic League to EU – Historic Review / Cultural Characteristics / How to Do Business in the Baltic Countries?
Semester
Period 2
HB7522 Network Power 2 CR/3 ECTS Credits
The gap between traditionally operating organisations and network knowledge companies is deepening and broadening. For the traditionally operating organisation, the worst possible thing is to get a network knowledge company as its competitor. Network knowledge companies are similarly superior within traditional and modern industries. Such companies as Nokia, Aaker, Hennes & Mauritz and IKEA are typical examples of Nordic network knowledge companies.
Objectives
The student will become familiar with the principles of network knowledge and learn to understand why the star companies of network knowledge achieve fundamentally better economical results than their traditionally operating competitors. The student learns to adapt the key principles of network knowledge in real case-companies or organisations.
Content
Why Networks Become Common / Traditional Models of Company Co-operation / Special Applications of Co-operation Models / From Co-operation to Value Chain Thinking / Knowledge Management in the Value Chain Command / Special Characteristics of Star Networks / Case Examples of Network Knowledge Companies
Semester
Period 2
HB61 INTERNATIONAL BUSINESS- TO- BUSINESS MARKETING 20 – 42 CR/30 – 63 ECTS Credits
Objectives
The student will be able to plan and execute b-to-b marketing in different market areas and in
different cultural environments as part of business processes. He/she will understand the
significance of internal and external communication and the impact of culture in communication.
He/she will develop his/her communication and negotiation skills. The student will be able to seek
and analyse information on different market areas. He/she will know how to create and develop
customer relations, and will understand that customer relationship covers the entire supply chain.
The student will become familiar with the principles of partnership and networking. The student
will be able to successfully administer sales and bid management-preparing and managing the
bids, sales negotiations, closing the sales, assessing customer profitability.
Compulsory Studies
HB6100 Strategic Marketing in International Markets 2 CR/3 ECTS Credits
Objectives
The student will develop his/her strategic thinking and learn to apply strategies both to introducing products and to creating customer relations and developing customer relationships in international business-to-business markets.
Content
Strategic Marketing Plan / Connection to Strategies at Company Level and to Competitive Advantage at Business Level / Growth Strategy and Degree of Adaptation to Target Markets and Key Accounts / Implementation of Marketing Strategies within Business-to-Business Context with Integrated Marketing Decisions
Method
Lectures, exercise, examination
Semester
Periods 1 and 4
HB6101 Assessing and Developing International Customer Processes 4 CR/6 ECTS Credits
Objectives
The student will deepen his/her understanding of customer relationships and their management. The student will be able to develop his/her understanding of planning, evaluating and developing customer processes and the usage of related IT-systems. The student will develop his/her abilities to work as key account manager.
Content
Key Account Management / Customer Process; Value Chain at Organisational Level and at Operational Level / Management and Marketing Information Systems as Process Management Tools / Information Systems for Customer Relationship Management / Performance, Productivity and Profitability / Performance and Quality Indicators / Benchmarking / Profitability of Customer Relationships
Semester
Period 1
HB6102 Project Management 2 CR/3 ECTS Credits
Objectives
The student will become familiar with the principles of Project Management. He/she will be able to plan and manage projects.
Content
Project Practices according to the ISO 10006 Guidelines For Project Management Standard / Selecting Project and Negotiating Project Agreement / Project Management; time-, resource- and cost management / Project Risk Management / Internal and External Communication Related to Project / Development of Project Organisation
Semester
Periods 1 and 4
HB6103 Research Methods Supporting Business-to-Business Marketing 2 CR/3 ECTS Credits
Objectives
The student will become familiar with different qualitative research methods and the possibilities and restrictions related to different methods. The student will deepen his/her knowledge of one particular research method and use it in research related to b-to-b marketing.
Content
Defining and Narrowing Research Problem / Selecting Sources of Information / Qualitative Research Methods and Their Utilisation / Research Practices
Semester
Period 1
HB6104 Developing Customer Relationship 2 CR/3 ECTS Credits
Objectives
The student will be able to create a development strategy for customer relationships on different customer groups. The student will be able to build a customer-based service system and use it in business processes. The student will be able to assess the long term value of the customer relationship.
Content
Designing the Customer Relationship Programme / Communication Methods in Support of the Development of Customer Relationships / Research on Customer satisfaction and its Use / Service System and Customer Relationship Programme as Competitive Advantage
Method
Lectures, assignments, examination
Prerequisites
HB1604 Establishing Customer Relationship
Semester
Periods 2 and 4
HB6105 Business-to-Business Marketing Communication 2 CR/3 ECTS Credits
Objectives
The student will become familiar with the special features of international b-to-b marketing communication at both theoretical and practical levels. The student will be able to utilise both communication mix and communication process within international communication in multicultural operating environment. He/she will understand the role of publicity and communication in global PR. He/she will understand the significance of partnership and network concepts and the restrictions imposed by competition law on the global markets.
Content
Strategic B-to-B Marketing Communication / B-to-B Marketing Communication Mix / Publicity /Communication / Public Relations / Sponsoring / Networking / Competition Law
Semester
Period 1
HB6106 Sales Negotiations 2 CR/3 ECTS Credits
Objectives
The student will be familiar with factors contributing to successful sales in international context and will develop skills in sales negotiations. The student will be familiar with the multicultural negotiation process and negotiation strategies and will be able to develop his/her personal negotiating style.
Content
Planning International B-to-B Negotiations / Managing the Negotiating Process (opening, signals, argumentation, negotiation, closing sales) / Post Sales Work / Consultative Selling
Semester
Period 1
HB6107 Successful Sales Practices 4 CR/6 ECTS Credits
Objectives
The student will develop his/her understanding of sales as a process, including information sourcing, pricing strategies and practices, bid management and contracting in the global market. He/she will become familiar with the practices and documentation related to the supply chain and will be able to take into consideration the requirements of effective and economical operations and good customer service accordingly.
Content
Customer Information Sourcing as Process / Pricing Strategies and Policies / Cost Factor in Pricing for Global Markets / Bidding Process and its Management / Trade Within the EU / Financing Exports / Imports / Financial Risk Management / Documentation / Customs Procedure / Distribution and Related Risks in Foreign Trade
Semester
Period 1
Optional Studies
HB7500 Supply Chain Management, Organisational Buying - Process and Delivery Chain Management 4 CR/6 ECTS Credits
Objectives
The student will understand the role and importance of supply chain management in business. The student will improve his/her knowledge in global sourcing and practices related to purchasing and he/she will understand the different ways to support sales and marketing through different distribution channels. The student will understand the role of sales forecast and how it is linked to supply chain management, buying process and delivery chain management.
Content
Supply Chain Management / Organisational Buying Process / Delivery Chain Management / Objectives and Financial Impact / Interaction with Other Processes / Measuring Performance / Organisational Demand Analysis
Semester
Period 3
HB7501 Environmental Marketing 2 CR/3 ECTS Credits
Objectives
The student will understand the concept of environmental marketing and will be able to utilise the environmental development work by the organisation as a tool in the customer process. He/she will be able to draw an environmental marketing plan and measure performance in environmental marketing.
Content
Concept of Environmental Marketing: Strategies, Objectives, Tools / Regulation and Ethical Norms Governing Environmental Marketing / Environmental Marketing Plan / Performance Measurement
Semester
Period 2
HB7502 Desktop and Publishing Programmes 2 CR/3 ECTS Credits
Objectives
The student will be familiar with desktop and publishing programmes. He/she will be able to produce and modify both pictures and drawings. The student will be able to produce a publication with pictures and text.
Content
Picture Elements / Colours / Cutting and Layout / Depth / From Idea to a Printable File / Graphic Programs
Semester
Period 4
HB7503 Balanced Scorecard 2 CR/3 ECTS Credits
Objectives
The student will be familiar with Balanced Scorecard as a tool to monitor and manage company performance and to communicate strategy. He/she will understand how B.S. can be used to clarify strategy, to build consensus in the management team and to implement strategic change. He/she will be able to use B.S. to follow-up company performance against set targets.
Content
Balanced Scorecard / Strategic Performance Management / Indicators / Implementation / Information System
Semester
Period 2 and 4
HB7504 Brand Management 2 CR/3 ECTS Credits
Objectives
The student will become familiar with the basic concepts of image and brand management and will understand the meaning of a brand on global markets in customer and also in b-to-b marketing. The student will have the skills to analyse, build, develop, sustain and to follow-up brands.
Content
Brand Management as Part of Company Strategic Management / What Makes a Brand Strong? / Brand Identity, Brand Strategies, Measurement, Brand Equity, Brand Extension / Brand Building as a Process
Method
Lectures, assignment, examination
Semester
Period 3
HB7505 International Advertising 2 CR/3 ECTS Credits
Objectives
The student will deepen his/her understanding of advertising in international b-to-b markets. He/she will be able to plan and execute an advertising campaign and to assess the success of a campaign.
Content
Advertising in B-to-B markets / Objectives, Channels, Costs / Supranational vs Cultural Sensitive Advertising / Competition and Profile-Build-Up / Selecting Advertising Agency (global vs local) / Assignment / Co-operation / Follow-Up
Semester
Period 2
HB7506 Trade Fair Project 2 CR/3 ECTS Credits
Objectives
The student will participate in planning, executing and supervising a Trade Fair project with the client / partner organisation.
Content
Trade Fairs – Commercial Objectives / Planning and Budgeting Trade Fair Project / Building Trade Fair Stand / Product Promotion at the Stand / Post-Sales Marketing / Costs and Benefits / Follow-Up
HB3501 Highlighting Target Market 2 CR/3 ECTS Credits
Course description
See HB30 One World – Many Markets.
HB7507 Russia as Target Market 2 CR/3 ECTS Credits
Objectives
The student will become familiar with the essential features of Russian business environment (economic, commercial, cultural, legal).
Content
Russian Market Economy / Business Culture in Russia / Export Marketing to Russia / Financing / Logistics / Risk Management /Judicial Issues / Organisations Related to Trade with Russia
Semester
Period 1
HB7508 Baltic Countries as Target Market 2 CR/3 ECTS Credits
Objectives
The student will understand the role of Baltic states in the economy of the Baltic Rim and the special features of each country.
Content
Baltic Economies / From the Hanseatic League to EU – Historic Review / Cultural Characteristics / How to Do Business in the Baltic Countries?
Semester
Period 2
HB7522 Network Power 2 CR/3 ECTS Credits
The gap between traditionally operating organisations and network knowledge companies is deepening and broadening. For the traditionally operating organisation, the worst possible thing is to get a network knowledge company as its competitor. Network knowledge companies are similarly superior within traditional and modern industries. Such companies as Nokia, Aaker, Hennes & Mauritz and IKEA are typical examples of Nordic network knowledge companies.
Objectives
The student will become familiar with the principles of network knowledge and learn to understand why the star companies of network knowledge achieve fundamentally better economical results than their traditionally operating competitors. The student learns to adapt the key principles of network knowledge in real case-companies or organisations.
Content
Why Networks Become Common / Traditional Models of Company Co-operation / Special Applications of Co-operation Models / From Co-operation to Value Chain Thinking / Knowledge Management in the Value Chain Command / Special Characteristics of Star Networks / Case Examples of Network Knowledge Companies
Semester
Period 2
MANAGING INTERNATIONAL RISKS AND FINANCE (EU-MIRF) 0 – 14 CR/0 – 21 ECTS Credits
Compulsory Studies
HB7509 Managing International Risks in Marketing 2 CR/3 ECTS Credits
Objectives
The student will be able to analyse risks and opportunities in international trade and reduce risks through planning of international marketing, strategic entry options and international operations in accordance with risk management principles and means.
Content
Exploration of Challenges in the International Operating Environment in View of Company Marketing Strategy and Internal Organisation / Ability to Use Market Information / Operational Performances and Marketing Decisions / Adapting Risk Management Process to Issues Explored
Semester
Periods 1 and 3
HB7510 Managing International Risks in Human Resource Management 2 CR/3 ECTS Credits
Objectives
The student will understand the significance of the personnel as the source of company resources and he/she will recognise the risks in human resources. The student will be able to assess and manage risks with the help of Human Resources Accounting. The student will be able to identify, assess and manage HRM risks in working conditions, employment law and labour market. The student will be able to analyse cultural differences and related risks and problems confronted with expatriate staff.
Content
Sources of Labour, Remuneration and Social Chapter / Employment Law / Manpower Planning / Human Resources Accounting / Special Risks with Expatriate Staff: Risks in Recruitment and Selection, Cultural and Ethical Values, Working Patterns and Working Environment
Prerequisites
HB4000 Human Resources Management
Semester
Period 1
HB7511 Managing International Risks in Finance 2 CR/3 ECTS Credits
Objectives
The student will acquire understanding of international finance and financial risks and of their management compared to domestic finance .The student will acquire an understanding of company risk management policy and risk management strategy and of the importance of risk taking. He/she will be able to identify, measure and communicate financial risk and make suggestions and give advice on how to manage them.
Content
Risk Taking Policy Stated in Company Strategy / Differences in International and Domestic Finance and Use of Risk Management Methodologies / Main Categories of Financial Risk: Counterparty (including Credit Risk), Funding, Derivatives (the basics), Interest Rate, Currency
Semester
Periods 2 and 4
HB7512 Managing International Risks in IT Systems and Business Activities 2 CR/3 ECTS Credits
Objectives
The student will be able to understand the business processes and identify risks involved in processes, activities and projects, IT and electronic trading. The student will be able to use techniques and methods in planning and organising work, and will be able to identify and understand the importance of management, exchange of information, and communication factors.
Content
Planning and Organisation of Work and Projects / Co-ordination of Human, Physical and Financial Resources in Carrying Out Activities and International Projects / IT Security Risks / Review and Monitoring: Value Analysis, Systems Analysis / Impact on Technology / Incompatibility of IT Systems and Programmes of International Partners / Risks in Extranets and Internet, Electronic Trading
Semester
Period 2
HB7513 Managing Risks in International Operating Environment 2 CR/3 ECTS Credits
Objectives
The student will be able to understand and evaluate the risks in the international operating environment. The student will be able to take the risks relating to macro-economic and political stability and to environmental hazards into account in planning and decision making.
Content
Sources of Risk / Risk Evaluation / Risk Management / Country Risks / Political Risks / Environmental Risks
Prerequisites
HB3000 Principles of Economics
Method
Lectures, assignments, examination
Semester
Periods 1 and 3
HB7514 Case - study 2 - 4 CR/3 - 6 ECTS Credits
Objectives
The student will be able to identify, evaluate and manage international risks in an existing company. The case-study deepens and applies the skills previously acquired in MIRF-courses.
Content
Will be agreed in accordance with each case-study.
Prerequisites
2nd and 3rd year students
Compulsory Studies
HB7509 Managing International Risks in Marketing 2 CR/3 ECTS Credits
Objectives
The student will be able to analyse risks and opportunities in international trade and reduce risks through planning of international marketing, strategic entry options and international operations in accordance with risk management principles and means.
Content
Exploration of Challenges in the International Operating Environment in View of Company Marketing Strategy and Internal Organisation / Ability to Use Market Information / Operational Performances and Marketing Decisions / Adapting Risk Management Process to Issues Explored
Semester
Periods 1 and 3
HB7510 Managing International Risks in Human Resource Management 2 CR/3 ECTS Credits
Objectives
The student will understand the significance of the personnel as the source of company resources and he/she will recognise the risks in human resources. The student will be able to assess and manage risks with the help of Human Resources Accounting. The student will be able to identify, assess and manage HRM risks in working conditions, employment law and labour market. The student will be able to analyse cultural differences and related risks and problems confronted with expatriate staff.
Content
Sources of Labour, Remuneration and Social Chapter / Employment Law / Manpower Planning / Human Resources Accounting / Special Risks with Expatriate Staff: Risks in Recruitment and Selection, Cultural and Ethical Values, Working Patterns and Working Environment
Prerequisites
HB4000 Human Resources Management
Semester
Period 1
HB7511 Managing International Risks in Finance 2 CR/3 ECTS Credits
Objectives
The student will acquire understanding of international finance and financial risks and of their management compared to domestic finance .The student will acquire an understanding of company risk management policy and risk management strategy and of the importance of risk taking. He/she will be able to identify, measure and communicate financial risk and make suggestions and give advice on how to manage them.
Content
Risk Taking Policy Stated in Company Strategy / Differences in International and Domestic Finance and Use of Risk Management Methodologies / Main Categories of Financial Risk: Counterparty (including Credit Risk), Funding, Derivatives (the basics), Interest Rate, Currency
Semester
Periods 2 and 4
HB7512 Managing International Risks in IT Systems and Business Activities 2 CR/3 ECTS Credits
Objectives
The student will be able to understand the business processes and identify risks involved in processes, activities and projects, IT and electronic trading. The student will be able to use techniques and methods in planning and organising work, and will be able to identify and understand the importance of management, exchange of information, and communication factors.
Content
Planning and Organisation of Work and Projects / Co-ordination of Human, Physical and Financial Resources in Carrying Out Activities and International Projects / IT Security Risks / Review and Monitoring: Value Analysis, Systems Analysis / Impact on Technology / Incompatibility of IT Systems and Programmes of International Partners / Risks in Extranets and Internet, Electronic Trading
Semester
Period 2
HB7513 Managing Risks in International Operating Environment 2 CR/3 ECTS Credits
Objectives
The student will be able to understand and evaluate the risks in the international operating environment. The student will be able to take the risks relating to macro-economic and political stability and to environmental hazards into account in planning and decision making.
Content
Sources of Risk / Risk Evaluation / Risk Management / Country Risks / Political Risks / Environmental Risks
Prerequisites
HB3000 Principles of Economics
Method
Lectures, assignments, examination
Semester
Periods 1 and 3
HB7514 Case - study 2 - 4 CR/3 - 6 ECTS Credits
Objectives
The student will be able to identify, evaluate and manage international risks in an existing company. The case-study deepens and applies the skills previously acquired in MIRF-courses.
Content
Will be agreed in accordance with each case-study.
Prerequisites
2nd and 3rd year students
AREA OF SPECIALISATION IN HYVINKÄÄ
HB62 SERVICES AND CUSTOMER RELATIONSHIP MANAGEMENT 21 – 41 CR/31.5 – 61.5 ECTS Credits
Objectives
The objective of the orientation studies is to give the student skills to work widely in duties
demanding marketing expertise, especially in the service sector and the service operations of
enterprises. (The major part of operations in enterprises today, up to 70 %, is services).
The student will acquire skills to develop customised marketing in entrepreneurship. He/she will
know the special features in marketing services compared to marketing goods, competition
strategies in marketing services and how to implement internal marketing. The student will
acquire skills to handle customer relations based on a comprehensive marketing thinking.
Compulsory Studies
HB6200 Developing and Managing Services 3 CR/4.5 ECTS Credits
Objectives
The student will acquire skills to develop customised marketing in business and will know the special features of producing and using services as compared to the marketing of goods. The student will know the means of competition in marketing services and the ways to implement internal marketing and will be able to develop services. The student will also acquire skills to develop and manage services business based on a comprehensive marketing thinking.
Content
Special Features in Producing and Using Services / Quality Concepts in Services / Special Features in Marketing Services / Developing Service Products / Internal Marketing / Developing Services as Business / Managing Services as Business
Method
Lectures, assignment, examination
Semester
Period 1
HB6201 Customer Relationship Marketing 2 CR/3 ECTS Credits
Objectives
The student will learn the essential aspects in relationship marketing and will understand the meaning of creating relationships and networking. The student will know how to create relationships, develop or end them. He/she will know the most important methods of relationship management and will know, how to analyse and develop customer relationships and customer processes.
Content
Comprehensive Outlook in Marketing / Relationship Marketing as a Marketing Approach and Strategic Alternative / Meaning of Relationships and Networking / Customer Concept, Managing Customer Relationships and Developing Customer Values / Stages in Customer Relationships and Customer Life-Cycles / Customer Relationships and Commitment / Customer Relationship Strategies / Creating and Maintaining Customer Relations / Planning Relationship Marketing / Means of Competition and Operation in Customer Relationship Marketing / Customer Relationship Management in Practice / Key Account Management
Method
Lectures, assignment, examination
Semester
Period 3
HB6202 Customer Analysis and Customer Research 2 CR/3 ECTS Credits
Objectives
The student will know how to research and analyse customer needs, values and expectations and shopping habits and will know the meaning of factors affecting customer satisfaction and loyalty. The student will be able to draw essential conclusions from marketing point of view and will be able to build a customer database.
Content
Demand and Customer Analysis, Processing and Analysing Information / Basis of Setting-Up Database / Process of Selecting Research Method and Factors in Carrying It Out / Execution of Research, Analysis of Results and Drawing Conclusions / Combining Databases and Making Use of Them / From Analysis of Customer Satisfaction to Evaluation of Customer Benefits
Method
Lectures, assignment, examination
Prerequisites
HB6200 Developing and Managing Services
Semester
Period 3
HB6203 Management and Use of Customer Information 2 CR/3 ECTS Credits
Objectives
The student will be able to systematically collect market and customer information and to analyse and use it. The student will be able to screen essential information when planning different marketing actions in customer relationship management. The student will familiarise him/herself with the possibilities IT has to offer in modern customer relationship management.
Content
Managing Market and Customer Data / CRM Customer Relations Management / Making Use of Customer Data in Marketing Decision-Making / Making Customised Marketing Programme Using Customer Database / Managing Customers in Industry and Services
Method
Lectures, assignment/case, examination
Prerequisites
HB6202 Customer Analysis and Customer Research
Semester
Period 4
HB6204 Integrated Marketing Communication and Brand
Building 2 CR/3 ECTS Credits
Objectives
The student will become familiar with the special features of the integrated b-to-b marketing communication at both theoretical and practical level. He/she will be able to utilise both communication mix and communication process within communication in multicultural operation environment and context. The student will be familiar with concepts of brand management.
Content
Role of IMC and Brand Building / IMC Processes / Developing, Monitoring, Evaluating and Controlling IMC
Method
Lectures, exercise, examination
Semester
Period 3
HB6205 Managing Business-to-Business and Industrial Services 2 CR/3 ECTS Credits
Objectives
The student will know the special features of business-to-business business processes and areas of expertise within them. The student will have the skills to develop business processes and different operations especially from customer management point of view.
Content
”Business-to-business”Operations and Business Processes / B-to-B Marketing: Marketing Strategy and Marketing Plan / Customised Purchasing Co-operation and Product Group Management in Trade and Industry / Product and Service Strategy in an Enterprise / Developing a Service for Service Supplier / Product and Corporate Communication / Developing Industrial Services Business / Outsourcing services
It is recommended that the student deepens his/her knowledge by attending the following Optional Courses:
Doing Business in the Net
Event Marketing and Sponsoring
Method
Lectures, assignment, examination
Semester
Period 1
HB6206 Developing and Managing International Business
2 CR/3 ECTS Credits
Objectives
The student will get familiar with the internationalisation of a company as a development and learning process. The student will know the different stages of internationalisation on both strategic and operational levels. He/she will acquire the basic skills needed in making and implementing decisions when developing internationalisation.
Content
Internationalisation Strategies and Processes in Selected Target Markets / Developing International Business and Planning and Implementation of Various Activities / Operations Abroad / Global Marketing: Means of Competition and Operating Options
Method
Lectures, assignment, examination
Prerequisites
HB3001 Internationalisation Case Seminar
Semester
Period 1
HB6207 Marketing Professional Services 2 CR/3 ECTS Credits
Objectives
The student will know the characteristics of professional services, their buying process and special aspects of marketing. He/she will acquire basic skills for successful handling of marketing and purchasing of professional services.
Content
Professional Services and Their Basic Qualities / Managing Professional Services / Customer-based Supply Chain Management / Developing Professional Services / Planning, Development, Implementation and Controlling of Professional Services / Buying Professional Services / Interaction Between Buyer and a Professional / Successful Operation of an Organisation of Professionals / Contacts with Organisations of Professionals
Method
Lectures, assignment, company visits, examination
Prerequisites
HB6200 Developing and Managing Services
Semester
Period 2
HB6208 Developing e-Services 2 CR/3 ECTS Credits
Objectives
The student will acquire a comprehensive view of the meaning and development of e-business for business operations. He/she will be able to evaluate and develop data systems and practices for e-business from a computing and marketing point of view. The student will have the basic knowledge of the principles of setting up a small-scale business site.
Content
Introduction to e-Business / Meaning of e-Business to Various Fields from Marketing Point of View / Possibilities of Developing e-Services: Advantages and Problems in both Business to-Business and Consumer Operations to Companies and Customers / Ideas, Aims and Roles of Customers, Sellers, Operators and IT Suppliers in Developing Electronic Services
Method
Lectures, assignment, examination
Prerequisites
HB6200 Developing and Managing Services
Semester
Period 2
HB6209 Marketing Research and Methods 2 CR/3 ECTS Credits
Objectives
The student will become familiar with the basics of scientific research and the areas of marketing research. He/she will acquire the basic methodical skills for independent research and development. He will be trained in using qualitative and quantitative research methods in marketing, particularly in service and relationship marketing research. He will know the basics of the reporting of a scientific theses in writing and orally.
Content
Marketing as Research Target / Research Plan and Methods / Quantitative Research Methods and Implementing Research /
Qualitative Research Methods and Implementing Research / Seminar: Presentation of Scientific Study (structure, style, language and layout)
Method
Lectures, assignment
Semester
Period 3
Optional Studies
HB7521 International Marketing 2 CR/3 ECTS Credits
Objectives
The student will understand the challenges of an international working environment to company’s marketing actions and will know how export marketing, international marketing and global marketing are executed plus the means of competition and media. The student will know how to successfully plan and implement international marketing in different operating environments.
Content
Export Marketing vs Global Marketing: International Environment and Its Effects on Marketing / Planning, Implementation and Follow-Up of International Marketing
Method
Lectures, assignment
Semester
Period 2
HB7515 Practical Procedures in Foreign Trade 2 CR/3 ECTS Credits
Objectives
The student will be able to handle practical procedures in foreign trade, in importing as well as in exporting.
Content
Export Transactions: Practical Procedures and Documents / Import Transactions: Practical Procedures and Documents / Use of Computer- Based Word-Processing Programme
Method
Lectures, exercise
HB7516 Personal Selling 2 CR/3 ECTS Credits
Objectives
The student will learn the role of selling within the wider context of marketing and will be able to put the selling process in context with sales techniques, the practice of selling, the sales environment, sales channels, sales management, recruitment and training, sales control, budgets, business planning and sales forecasting.
Content
Personal Selling Situations, Interpersonal Communication, Selling Process, Sales Management / Managing Customer Service Situations, Communication in Customer Service / Planning Sales, Sales Negotiations and Selling Process / Assessing Performance and Training Personnel
Method
Lectures, case, exercises, examination
Semester
Period 4
HB7517 Improving Customer Processes Profitability 2 CR/3 ECTS Credits
Objectives
The student will master evaluation and assessment of the cost efficiency of customer processes and customer profitability and will know how to draw conclusions that will add to customer values. He/she will understand the importance of evaluating different customers.
Content
Profitability of Customer Base, Causes of Cost, Operations with Additional Value, Customer Profitability and Level of Service /Integrated Follow-Up System / Analysing Customers at Different Stages of Customer Relationships / Improving Profitability of Customer Processes
Method
Lectures, assignment/case, examination
Prerequisites
HB6200 Developing and Managing Services
HB6202 Customer Analysis and Customer Research
HB6203 Management and Use of Customer Information
HB7504 Brand Management 2 CR/3 ECTS Credits
Objectives
The student will become familiar with the basic concepts of image and brand management and will understand the meaning of a brand on global markets in customer and also in b-to-b marketing. The student will have the skills to analyse, build, develop, sustain and to follow-up brands.
Content
Brand Management as Part of Company Strategic Management / What Makes a Brand Strong? / Brand Identity/ Brand Strategies / Measurement / Brand Equity / Brand Extension / Brand Building as a Process
Method
Lectures, assignment, examination
Prerequisites
HB6200 Developing and Managing Services
Semester
Period 3
HB6100 Strategic Marketing in International Markets 2 CR/3 ECTS Credits
Objectives
The student will develop his/her strategic thinking and learn to apply strategies both to introducing products and to creating customer relations and developing customer relationships in international business-to-business markets.
Content
Strategic Marketing Plan / Connection to Strategies at Company Level and to Competitive Advantage at Business Level / Growth Strategy and Degree of Adaptation to Target Markets and Key Accounts / Implementation of Marketing Strategies within Business-to-Business Context with Integrated Marketing Decisions
Method
Lectures, exercise, examination
HB7518 Company Networking 2 CR/3 ECTS Credits
Objectives
The student will know the meaning of cooperation-based business relationships as a source of resources for the company and the meaning of networking between organisations for improving the efficiency of customer relations and distribution channels. The student will know the possibilities and models for networking in industry and the service sector and will know how to develop company business through networking.
Content
Value Chains, Outsourcing and Networking / Network Management, Networking Levels and Strategies / Implementation of Networking and Partnership Project / Supplier, Customer, Technology and R&D Networking and Their Operation Models in Industry / Networks Between Organisations and How to Improve Their Efficiency / Doing Business in Networks /Joint Networks Between Companies (partnership, alliance, keiretzu etc.) / Internationalisation Through Networks / Customised Management of Customers, Subcontractor and Other Partnership Relationships
Method
Lectures, assignment, examination
HB7519 Judicial Framework and Norms of Marketing 2 CR/3 ECTS Credits
Objectives
The student will acquire skills to work judicially and ethically correcly in marketing and customer relations.
Content
Marketing Legislation and Rules and Guidelines of Marketing / International Norms of Marketing / Marketing Law, Agreements and Authorities / Ethical Norms of Marketing / Environmental Law
Method
Lectures, exercise, examination
HB7520 Planning of e-Business: Strategies and Processes
4 CR/6 ECTS Credits
Objectives
The student will get a basic idea of the strategic process and development of e-business and the role of IT-systems in making new business models. The student will develop skills in managing, planning and implementation of e-business development projects.
Content
e-Business Strategy and Its Implementation / IT-Strategy as Part of e-Business Strategy / e-Business Processes and Supporting IT-Systems / Managing Development and Projects
Method
Lectures, assignment and examination
Semester
Period 3
HB8 THESIS 10 CR/15 ECTS Credits
HB8000 Thesis 10 CR/15 ECTS Credits
Research Plan Seminar
Thesis Seminar
Academic Writing Course
Objectives
The student is offered support to go through the thesis process and to produce the written final paper.
The Thesis is meant as a tool for the student to demonstrate acquired expertise in the area of study in terms of applying theory and being in a position to have a impact on the development process in industry. The student is expected to show possessing skills in the usage of research methods together with reporting in the field.
Content
Thesis as Part of Studies / Various Phases of Thesis Process/ Preparation of Research Plan / Writing the Thesis Paper
Academic Writing
Objectives
The student will acquire good skills in using the specialised language needed in writing the thesis. He/she will understand the different stages of the writing process and the main principles of academic writing. The student will be able to structure his/her research and writing activities.
Content
Writing Process / Main Principles of Academic Writing / Text Types / Causal Analysis / Problem Solving / Argumentation / Summarising / Coherence
HB9 JOB PLACEMENT 16 - 24 CR/24 – 36 ECTS Credits
HB9000 Job Placement I 8 - 12 CR/12 - 18 ECTS Credits
Objectives
Application of theory to real life work situations. The student will have a Placement Diary and will be given a placement assignment to analyse on-the-job learning.
HB9001 Job Placement II 8 - 12 CR/12 - 18 ECTS Credits
Objectives
The second Job Placement period relates to the student’s specialisation studies. The student will apply the knowledge and skills acquired in the specialisation studies. The students will become acquainted with probable development needs and tasks at their Job Placement organisations and will compile a development plan.
HB62 SERVICES AND CUSTOMER RELATIONSHIP MANAGEMENT 21 – 41 CR/31.5 – 61.5 ECTS Credits
Objectives
The objective of the orientation studies is to give the student skills to work widely in duties
demanding marketing expertise, especially in the service sector and the service operations of
enterprises. (The major part of operations in enterprises today, up to 70 %, is services).
The student will acquire skills to develop customised marketing in entrepreneurship. He/she will
know the special features in marketing services compared to marketing goods, competition
strategies in marketing services and how to implement internal marketing. The student will
acquire skills to handle customer relations based on a comprehensive marketing thinking.
Compulsory Studies
HB6200 Developing and Managing Services 3 CR/4.5 ECTS Credits
Objectives
The student will acquire skills to develop customised marketing in business and will know the special features of producing and using services as compared to the marketing of goods. The student will know the means of competition in marketing services and the ways to implement internal marketing and will be able to develop services. The student will also acquire skills to develop and manage services business based on a comprehensive marketing thinking.
Content
Special Features in Producing and Using Services / Quality Concepts in Services / Special Features in Marketing Services / Developing Service Products / Internal Marketing / Developing Services as Business / Managing Services as Business
Method
Lectures, assignment, examination
Semester
Period 1
HB6201 Customer Relationship Marketing 2 CR/3 ECTS Credits
Objectives
The student will learn the essential aspects in relationship marketing and will understand the meaning of creating relationships and networking. The student will know how to create relationships, develop or end them. He/she will know the most important methods of relationship management and will know, how to analyse and develop customer relationships and customer processes.
Content
Comprehensive Outlook in Marketing / Relationship Marketing as a Marketing Approach and Strategic Alternative / Meaning of Relationships and Networking / Customer Concept, Managing Customer Relationships and Developing Customer Values / Stages in Customer Relationships and Customer Life-Cycles / Customer Relationships and Commitment / Customer Relationship Strategies / Creating and Maintaining Customer Relations / Planning Relationship Marketing / Means of Competition and Operation in Customer Relationship Marketing / Customer Relationship Management in Practice / Key Account Management
Method
Lectures, assignment, examination
Semester
Period 3
HB6202 Customer Analysis and Customer Research 2 CR/3 ECTS Credits
Objectives
The student will know how to research and analyse customer needs, values and expectations and shopping habits and will know the meaning of factors affecting customer satisfaction and loyalty. The student will be able to draw essential conclusions from marketing point of view and will be able to build a customer database.
Content
Demand and Customer Analysis, Processing and Analysing Information / Basis of Setting-Up Database / Process of Selecting Research Method and Factors in Carrying It Out / Execution of Research, Analysis of Results and Drawing Conclusions / Combining Databases and Making Use of Them / From Analysis of Customer Satisfaction to Evaluation of Customer Benefits
Method
Lectures, assignment, examination
Prerequisites
HB6200 Developing and Managing Services
Semester
Period 3
HB6203 Management and Use of Customer Information 2 CR/3 ECTS Credits
Objectives
The student will be able to systematically collect market and customer information and to analyse and use it. The student will be able to screen essential information when planning different marketing actions in customer relationship management. The student will familiarise him/herself with the possibilities IT has to offer in modern customer relationship management.
Content
Managing Market and Customer Data / CRM Customer Relations Management / Making Use of Customer Data in Marketing Decision-Making / Making Customised Marketing Programme Using Customer Database / Managing Customers in Industry and Services
Method
Lectures, assignment/case, examination
Prerequisites
HB6202 Customer Analysis and Customer Research
Semester
Period 4
HB6204 Integrated Marketing Communication and Brand
Building 2 CR/3 ECTS Credits
Objectives
The student will become familiar with the special features of the integrated b-to-b marketing communication at both theoretical and practical level. He/she will be able to utilise both communication mix and communication process within communication in multicultural operation environment and context. The student will be familiar with concepts of brand management.
Content
Role of IMC and Brand Building / IMC Processes / Developing, Monitoring, Evaluating and Controlling IMC
Method
Lectures, exercise, examination
Semester
Period 3
HB6205 Managing Business-to-Business and Industrial Services 2 CR/3 ECTS Credits
Objectives
The student will know the special features of business-to-business business processes and areas of expertise within them. The student will have the skills to develop business processes and different operations especially from customer management point of view.
Content
”Business-to-business”Operations and Business Processes / B-to-B Marketing: Marketing Strategy and Marketing Plan / Customised Purchasing Co-operation and Product Group Management in Trade and Industry / Product and Service Strategy in an Enterprise / Developing a Service for Service Supplier / Product and Corporate Communication / Developing Industrial Services Business / Outsourcing services
It is recommended that the student deepens his/her knowledge by attending the following Optional Courses:
Doing Business in the Net
Event Marketing and Sponsoring
Method
Lectures, assignment, examination
Semester
Period 1
HB6206 Developing and Managing International Business
2 CR/3 ECTS Credits
Objectives
The student will get familiar with the internationalisation of a company as a development and learning process. The student will know the different stages of internationalisation on both strategic and operational levels. He/she will acquire the basic skills needed in making and implementing decisions when developing internationalisation.
Content
Internationalisation Strategies and Processes in Selected Target Markets / Developing International Business and Planning and Implementation of Various Activities / Operations Abroad / Global Marketing: Means of Competition and Operating Options
Method
Lectures, assignment, examination
Prerequisites
HB3001 Internationalisation Case Seminar
Semester
Period 1
HB6207 Marketing Professional Services 2 CR/3 ECTS Credits
Objectives
The student will know the characteristics of professional services, their buying process and special aspects of marketing. He/she will acquire basic skills for successful handling of marketing and purchasing of professional services.
Content
Professional Services and Their Basic Qualities / Managing Professional Services / Customer-based Supply Chain Management / Developing Professional Services / Planning, Development, Implementation and Controlling of Professional Services / Buying Professional Services / Interaction Between Buyer and a Professional / Successful Operation of an Organisation of Professionals / Contacts with Organisations of Professionals
Method
Lectures, assignment, company visits, examination
Prerequisites
HB6200 Developing and Managing Services
Semester
Period 2
HB6208 Developing e-Services 2 CR/3 ECTS Credits
Objectives
The student will acquire a comprehensive view of the meaning and development of e-business for business operations. He/she will be able to evaluate and develop data systems and practices for e-business from a computing and marketing point of view. The student will have the basic knowledge of the principles of setting up a small-scale business site.
Content
Introduction to e-Business / Meaning of e-Business to Various Fields from Marketing Point of View / Possibilities of Developing e-Services: Advantages and Problems in both Business to-Business and Consumer Operations to Companies and Customers / Ideas, Aims and Roles of Customers, Sellers, Operators and IT Suppliers in Developing Electronic Services
Method
Lectures, assignment, examination
Prerequisites
HB6200 Developing and Managing Services
Semester
Period 2
HB6209 Marketing Research and Methods 2 CR/3 ECTS Credits
Objectives
The student will become familiar with the basics of scientific research and the areas of marketing research. He/she will acquire the basic methodical skills for independent research and development. He will be trained in using qualitative and quantitative research methods in marketing, particularly in service and relationship marketing research. He will know the basics of the reporting of a scientific theses in writing and orally.
Content
Marketing as Research Target / Research Plan and Methods / Quantitative Research Methods and Implementing Research /
Qualitative Research Methods and Implementing Research / Seminar: Presentation of Scientific Study (structure, style, language and layout)
Method
Lectures, assignment
Semester
Period 3
Optional Studies
HB7521 International Marketing 2 CR/3 ECTS Credits
Objectives
The student will understand the challenges of an international working environment to company’s marketing actions and will know how export marketing, international marketing and global marketing are executed plus the means of competition and media. The student will know how to successfully plan and implement international marketing in different operating environments.
Content
Export Marketing vs Global Marketing: International Environment and Its Effects on Marketing / Planning, Implementation and Follow-Up of International Marketing
Method
Lectures, assignment
Semester
Period 2
HB7515 Practical Procedures in Foreign Trade 2 CR/3 ECTS Credits
Objectives
The student will be able to handle practical procedures in foreign trade, in importing as well as in exporting.
Content
Export Transactions: Practical Procedures and Documents / Import Transactions: Practical Procedures and Documents / Use of Computer- Based Word-Processing Programme
Method
Lectures, exercise
HB7516 Personal Selling 2 CR/3 ECTS Credits
Objectives
The student will learn the role of selling within the wider context of marketing and will be able to put the selling process in context with sales techniques, the practice of selling, the sales environment, sales channels, sales management, recruitment and training, sales control, budgets, business planning and sales forecasting.
Content
Personal Selling Situations, Interpersonal Communication, Selling Process, Sales Management / Managing Customer Service Situations, Communication in Customer Service / Planning Sales, Sales Negotiations and Selling Process / Assessing Performance and Training Personnel
Method
Lectures, case, exercises, examination
Semester
Period 4
HB7517 Improving Customer Processes Profitability 2 CR/3 ECTS Credits
Objectives
The student will master evaluation and assessment of the cost efficiency of customer processes and customer profitability and will know how to draw conclusions that will add to customer values. He/she will understand the importance of evaluating different customers.
Content
Profitability of Customer Base, Causes of Cost, Operations with Additional Value, Customer Profitability and Level of Service /Integrated Follow-Up System / Analysing Customers at Different Stages of Customer Relationships / Improving Profitability of Customer Processes
Method
Lectures, assignment/case, examination
Prerequisites
HB6200 Developing and Managing Services
HB6202 Customer Analysis and Customer Research
HB6203 Management and Use of Customer Information
HB7504 Brand Management 2 CR/3 ECTS Credits
Objectives
The student will become familiar with the basic concepts of image and brand management and will understand the meaning of a brand on global markets in customer and also in b-to-b marketing. The student will have the skills to analyse, build, develop, sustain and to follow-up brands.
Content
Brand Management as Part of Company Strategic Management / What Makes a Brand Strong? / Brand Identity/ Brand Strategies / Measurement / Brand Equity / Brand Extension / Brand Building as a Process
Method
Lectures, assignment, examination
Prerequisites
HB6200 Developing and Managing Services
Semester
Period 3
HB6100 Strategic Marketing in International Markets 2 CR/3 ECTS Credits
Objectives
The student will develop his/her strategic thinking and learn to apply strategies both to introducing products and to creating customer relations and developing customer relationships in international business-to-business markets.
Content
Strategic Marketing Plan / Connection to Strategies at Company Level and to Competitive Advantage at Business Level / Growth Strategy and Degree of Adaptation to Target Markets and Key Accounts / Implementation of Marketing Strategies within Business-to-Business Context with Integrated Marketing Decisions
Method
Lectures, exercise, examination
HB7518 Company Networking 2 CR/3 ECTS Credits
Objectives
The student will know the meaning of cooperation-based business relationships as a source of resources for the company and the meaning of networking between organisations for improving the efficiency of customer relations and distribution channels. The student will know the possibilities and models for networking in industry and the service sector and will know how to develop company business through networking.
Content
Value Chains, Outsourcing and Networking / Network Management, Networking Levels and Strategies / Implementation of Networking and Partnership Project / Supplier, Customer, Technology and R&D Networking and Their Operation Models in Industry / Networks Between Organisations and How to Improve Their Efficiency / Doing Business in Networks /Joint Networks Between Companies (partnership, alliance, keiretzu etc.) / Internationalisation Through Networks / Customised Management of Customers, Subcontractor and Other Partnership Relationships
Method
Lectures, assignment, examination
HB7519 Judicial Framework and Norms of Marketing 2 CR/3 ECTS Credits
Objectives
The student will acquire skills to work judicially and ethically correcly in marketing and customer relations.
Content
Marketing Legislation and Rules and Guidelines of Marketing / International Norms of Marketing / Marketing Law, Agreements and Authorities / Ethical Norms of Marketing / Environmental Law
Method
Lectures, exercise, examination
HB7520 Planning of e-Business: Strategies and Processes
4 CR/6 ECTS Credits
Objectives
The student will get a basic idea of the strategic process and development of e-business and the role of IT-systems in making new business models. The student will develop skills in managing, planning and implementation of e-business development projects.
Content
e-Business Strategy and Its Implementation / IT-Strategy as Part of e-Business Strategy / e-Business Processes and Supporting IT-Systems / Managing Development and Projects
Method
Lectures, assignment and examination
Semester
Period 3
HB8 THESIS 10 CR/15 ECTS Credits
HB8000 Thesis 10 CR/15 ECTS Credits
Research Plan Seminar
Thesis Seminar
Academic Writing Course
Objectives
The student is offered support to go through the thesis process and to produce the written final paper.
The Thesis is meant as a tool for the student to demonstrate acquired expertise in the area of study in terms of applying theory and being in a position to have a impact on the development process in industry. The student is expected to show possessing skills in the usage of research methods together with reporting in the field.
Content
Thesis as Part of Studies / Various Phases of Thesis Process/ Preparation of Research Plan / Writing the Thesis Paper
Academic Writing
Objectives
The student will acquire good skills in using the specialised language needed in writing the thesis. He/she will understand the different stages of the writing process and the main principles of academic writing. The student will be able to structure his/her research and writing activities.
Content
Writing Process / Main Principles of Academic Writing / Text Types / Causal Analysis / Problem Solving / Argumentation / Summarising / Coherence
HB9 JOB PLACEMENT 16 - 24 CR/24 – 36 ECTS Credits
HB9000 Job Placement I 8 - 12 CR/12 - 18 ECTS Credits
Objectives
Application of theory to real life work situations. The student will have a Placement Diary and will be given a placement assignment to analyse on-the-job learning.
HB9001 Job Placement II 8 - 12 CR/12 - 18 ECTS Credits
Objectives
The second Job Placement period relates to the student’s specialisation studies. The student will apply the knowledge and skills acquired in the specialisation studies. The students will become acquainted with probable development needs and tasks at their Job Placement organisations and will compile a development plan.