11.1.3 DIGITAL MEDIA

DIGITAL MEDIA
20 CR, 30 ECTS Credits
HT 7522
IT and New Media Culture in Finland
2 CR
3 ECTS Credits 		HT 7052
Terminology in e-Business
1 CR
1.5 ECTS Credits

 HT 6204
Integrated Marketing
Communication and
Brand Building
2 CR
3 ECTS Credits
HB 7520
Planning e-Business:
Strategies and Processes
4 CR
6 ECTS Credits 		HT 6302
Digital Graphics
2 CR
3 ECTS Credits 		HT 7516
e-Commerce
4 CR
6 ECTS Credits
HT xxx
Job Placement
6 CR
9 ECTS Credits

11.1.3.1 HT7522 IT AND NEW MEDIA CULTURE IN FINLAND 2 CR 3 ECTS Credits

Objectives
The student will learn the history of the Finnish production structure, especially the sectors of the New Economy. The student will become familiar with the ‘Nokia’–phenomenon, activities of the IT and New Media companies and the special features in the Finnish business culture.

Content
Structure and Changes in Finnish Industry and Commerce /
Infrastructure Supporting IT and New Media Companies /
Special Features in the Business Climate and Management /
Introduction and Analysis of Companies in the New Economy

Prerequisites
None

Method
Lectures, company presentations, excursions, study assignments

Semester
Term 3
11.1.3.2 HT7052 Terminology in e- business 1 cr 1.5 ECTS Credits
11.1.3.3 HT6204 Integrated Marketing Communication and Brand Building 2 CR 3 ECTS Credits

Objectives
The student will understand the concept of Integrated Marketing Communication and Brand Buildingand will learn the marketing and brand building processes and the role of advertising, promotion and brand building in the Organization’s Integrated Marketing Programme.

Content
Role of IMC and Brand Building in Marketing / IMC-Processes / Developing, Monitoring, Evaluating and Controlling Integrated Marketing Communication

Prerequisites
None

Method
Lectures, exercises, examination

Semester
Term 4
11.1.3.4 HB7520 Planning e-Business: Strategies and Processes 4 CR 6 ECTS Credits

Objectives
The student will get a basic idea of the strategic process and development of e-business and the role of IT systems in making new business models. The Student will develop skills in managing, planning and implementation of e-business development projects.

Content
e-Business Strategy and Its Implementation / IT-Strategy as Part of e-Business Strategy / e-Business Processes and Supporting IT Systems / Managing Development and Projects

Method
Lectures, assignment, examination

Semester
Term 3
11.1.3.5 HT6302 Digital Graphics 2 CR 3 ECTS Credits

Objectives
The student will master the basic rules in graphic designing and will become familiar with the basic techniques in digital graphics. Special emphasis will be put on the graphics processing in electronic publications.

Content
Digital Communication / Graphic Design and Its Basic Rules / Principles and Techniques in Digital Graphics

Prerequisites
None

Method
Lectures, study assignments, examination

Semester
Term 4
11.1.3.6 HT7516 e-Commerce 4 CR 6 ECTS Credits

Objectives
The student will become familiar with the possibilities of e-commerce site solutions on the web.

Content
Marketing and Customer Relationship Management /
Supply Chain Management and Financial Payments by Internet / Business Site Solutions / Cases on Operating Business Site Solutions

Method
Study assignment: creating an e-commerce site for a practice company.

Prerequisites
HT16 Business Processes and IT - study entity
HT18 Basics of Information Network - study entity

Semester
Term 4
11.1.3.7 HTxxxx Project / Work Placement 5 CR 7.5 ECTS Credits

Objectives and Content
The student will learn to realise and evaluate real projects in the field of Information Technology. The student will have a possibility to do a work placement in a local IT-firm.

Method
Project work/ Work Placement

Prerequisites
Professional studies in the field of IT

Semester
Term 4

Subsections