12.3.3 HT6204 Integrated Marketing Communication and Brand Building 2 CR 3 ECTS Credits

Objectives:
The student will understand the concept of Integrated Marketing Communication and Brand Buildingand will learn the marketing and brand building processes and the role of advertising, promotion and brand building in the Organization’s Integrated Marketing Programme.

Content:
Role of IMC and Brand Building in Marketing / IMC-Processes / Developing, Monitoring, Evaluating and Controlling Integrated Marketing Communication

Prerequisites:
None

Method:
Lectures, exercises, examination

Semester:
Term 4