13 STUDIES IN SOCIAL SCIENCES, BUSINESS AND ADMINISTRATION

DEGREE PROGRAMMES

Business Management (in Finnish)
Degree Programme in Business Management BBA (in English in full)
Security Management (in Finnish)

The Degree is equivalent to BA (Hons) BSc (Hons)
Duration 3.5 – 4.5 years
140 Credits / 210 ECTS Credits, 1 Credit = 40 hours of work
Annual intake 735 students

Institutes Providing Studies in Business at Laurea
Laurea Polytechnic:
Espoo Institute, Leppävaara
Vanha maantie 9, FIN-02650 Espoo
Ms Leena Nieminen, Dean
Tel +358 20 5787 400 Fax +358 20 5787 401
Email leppavaara.info@laurea.fi
Ms Tyyri (Tia) Douthwaite, Head of International Activities
Tel. +358 20 5787 422 Fax +358 20 5787 401
Email: tyyri.douthwaite@laurea.fi
In English: Degree Programme in Business Management (Specialisation in International Business to Business Marketing).

Laurea Polytechnic
Hyvinkää Institute
Uudenmaankatu 22, FIN-05800 Hyvinkää
Mr Raimo Korhonen, Dean
Tel. +358 20 5787 700 Fax +358 20 5787 740
Email: hyvinkaa.info@laurea.fi
Ms Tanja Korteharju, Coordinator, International Activities
Tel. +358 20 5787 703 Fax +358 20 5787 740
Email: tanja.korteharju@laurea.fi
In English: Degree Programme in Business Management (Specialisation in Services and Customer Relationship Management).

Degree Programmes in Business Management in Finnish are also provided at:
Laurea Polytechnic Kerava Institute
Keskikatu 3 a, FIN-04200 Kerava
Contact person: Ms Mari Syrjäpalo
Tel. +358 20 5787 913 Fax +358 20 5787 775
Email: mari.syrjapalo@laurea.fi

Laurea Polytechnic Lohja Institute
Nummentie 6, FIN-08100 Lohja
Contact Person: Ms Ritva Hautala
Tel. +358 20 5787 804 Fax +358 20 5787 801
Email: ritva.hautala@laurea.fi

A Degree Programme of Security Management in Finnish is provided at:
Laurea Polytechnic Espoo Institute, Leppävaara
Vanha maantie 9, FIN-02650 Espoo
Contact Person: Ms Maarit Fränti, Dean
Tel. +358 20 5787 505 Fax +358 20 5787 501
Email: maarit.franti@laurea.fi


13.1 DEGREE PROGRAMME IN BUSINESS MANAGEMENT 140 / 210 ECTS
OBJECTIVES

The Programme offers the student a path of development towards being a professional with competencies in planning, operating and developing business operations both domestically and internationally in a changing operating environment. Entrepreneurial and supervisory skills are essential areas of focus for the students, who will be capable of contributing to company development throughout the firm’s life cycle.

The student develops valuable skills through experience in our learning approaches, an ability to work independently and in teams, and to effectively take initiative. The students will be able to draw upon these assets in their future career activities.

PROFESSIONAL DEVELOPMENT

Professional development takes place in stages through the sequence of Basic Studies, Professional Studies and the chosen Area of Specialisation. During the Specialisation Studies and the Thesis, the student further expands on the required skills and is in a position to establish a specific career profile.

The Basic Studies and the Professional Studies consist of larger Study Entities covering specific areas. These larger Study Entities are then broken into a number of Courses. In the Programme, the most meaningful learning methods and learning environments are applied to achieve the desired results.

The guiding principle is that Year One covers, in particular, the initial phases of the organisation, whereas Years Two and Three emphasise change and development in the organisation.

During the first year of study the student acquires skills as a performer in varied types of organisations.

During the second year of study the student acquires skills to analyse and plan functions of varied types of organisations, thus moving on from mastering individual tasks to more overall understanding of the operations of the organisation.

During the third year of study the student acquires skills that relate to tasks and situations requiring ability to face change, to promote change, to influence change and to develop operations. The second Job Placement and the Thesis further lend themselves to reach these goals.

13.1.1   STRUCTURE
13.1.2   LANGUAGE STUDIES
13.1.2.1   HB70 Courses (each course 3 CR/ 4.5 ECTS Credits)
13.1.2.2   Remedial Courses
13.1.2.3   HB7102 Remedial Course in Swedish 1 CR 1.5 ECTS Credits
13.1.2.4   HB7103 Remedial Course in English 1 CR 1.5 ECTS Credits
13.1.3   HB10 FOUNDATION OF MULTI-DISCIPLINARY SKILLS
13.1.3.1   HB1000 Introduction to Polytechnic Studies 2 CR 3 ECTS Credits
13.1.3.2   HB1001 Professional Skills Information Technology 1CR 1.5 ECTS Credits
13.1.3.3   HB1002 Professional Skills Introduction to Statistical Methods 1 CR 1.5 ECTS Credits
13.1.3.4   HB1003 Professional Skills Communication 1 CR 1.5 ECTS Credits
13.1.3.5   HB1004 Professional Skills Project Work 1 CR 1.5 ECTS Credits
13.1.3.6   HB1005 Adapting to Change in the Professional World 3 CR 4.5 ECTS Credits
13.1.3.7   HB1006 Professional Growth and Self-Evaluation 1 CR 1.5 ECTS Credits
13.1.4   HB15 ENTREPRENEURSHIP
13.1.4.1   COMPULSORY STUDIES
13.1.4.2   HB1500 Basic Principles in Business 6 CR 9 ECTS Credits
13.1.4.3   HB1501 From Idea to Business Plan 2 CR 3 ECTS Credits
13.1.4.4   HB1502 Business Mathematics 2 CR 3 ECTS Credits
13.1.4.5   HB1503 Företagskommunikation 2 sv 3 ECTS Credits
13.1.4.6   HB1504 Corporate English 2 CR 3 ECTS Credits
13.1.5   HB16 and HB20 BUSINESS PROCESSES 17 – 28 CR
13.1.5.1   COMPULSORY STUDIES
13.1.5.2   HB1600 Process Approach in Business 3 CR 4.5 ECTS Credits
13.1.5.3   HB1601 Information Technology as a Tool 2 CR 3 ECTS Credits
13.1.5.4   HB1602 Working in Simulated Business 2 CR 3 ECTS Credits
13.1.5.5   HB1603 Customer Driven Product Development 2 CR 3 ECTS Credits
13.1.5.6   HB1604 Establishing Customer Relationship 2 CR 3 ECTS Credits
13.1.5.7   HB1605 Business Logistics 2 CR 3 ECTS Credits
13.1.5.8   HB2000 Att sälja och förhandla på svenska 2 sv 3 ECTS Credits
13.1.5.9   HB2001 Meeting and Negotiation Skills 2 CR 3 ECTS Credits
13.1.5.10   OPTIONAL STUDIES
13.1.5.11   HB2500 Graphic Design 2 CR 3 ECTS Credits
13.1.5.12   HB2501 Design Management 2 CR 3 ECTS Credits
13.1.5.13   HB2502 Som värd och gäst 1 SV 1.5 ECTS Credits
13.1.5.14   HB2503 Clients, Values and Life-styles 2 CR 3 ECTS Credits
13.1.5.15   HB2504 Development of Processes 4 CR 6 ECTS Credits
13.1.6   HB40 EXPERTISE AND LEADERSHIP
13.1.6.1   COMPULSORY STUDIES
13.1.6.2   HB4000 Human Resources Management 2 CR 3 ECTS Credits
13.1.6.3   OPTIONAL STUDIES
13.1.6.4   HB4500 Leadership and Supervisory Skills 2 CR 3 ECTS Credits
13.1.6.5   HB4501 Employment Relations and Legislation 2 CR 3 ECTS Credits
13.1.6.6   HB4502 Att söka arbete 1 SV 1.5 ECTS Credits
13.1.6.7   HB4503 Consultative Work Methods 2 CR 3 ECTS Credits
13.1.6.8   HB4504 Self-knowledge and Interaction 2 CR 3 ECTS Credits
13.1.7   HB30 ONE WORLD – MANY MARKETS
13.1.7.1   COMPULSORY STUDIES
13.1.7.2   HB3000 Principles of Economics 3 CR 4.5 ECTS Credits
13.1.7.3   HB3001 Internationalisation Case Seminar 3 CR 4.5 ECTS Credits
13.1.7.4   HB3002 Cultural Crossings 3 CR 4.5 ECTS Credits
13.1.7.5   HB3003 Network Economy and Electronic Business 2 CR 3 ECTS Credits
13.1.7.6   OPTIONAL STUDIES
13.1.7.7   HB3500 Global Economy 3CR 4.5 ECTS Credits
13.1.7.8   HB3501 Global Economy – English Workshop - in Supplement of Course HB3500 1 CR 1.5 ECTS Credits
13.1.7.9   HB3502 Legal Environment 2 CR 3 ECTS Credits
13.1.7.10   HB3503 Highlighting a Target Market 2 CR 3 ECTS Credits
13.1.7.11   HB3504 Finnish Society 2 CR 3 ECTS Credits
13.1.7.12   HB3505 American Culture and Business Environment 2 CR 3 ECTS Credits
13.1.7.13   HB3506 International Business Operations 2 CR 3 ECTS Credits
13.1.7.14   HB3507 Studieresa 1 SV 1.5 ECTS Credits
13.1.7.15   HB3508 Excursion Abroad 1 CR 1.5 ECTS Credits
13.1.7.16   HB3509 Highlighting a Target Market / Asia 2 CR 3 ECTS Credits
13.1.7.17   HB3510 Highlighting a Target Market / Latin America 2 CR 3 ECTS Credits
13.1.8   HB50 DEVELOPING BUSINESS OPERATIONS AND MANAGING CHANGE
13.1.8.1   COMPULSORY STUDIES
13.1.8.2   HB5000 From Strategies To Practice 3 CR 4.5 ECTS Credits
13.1.8.3   OPTIONAL STUDIES
13.1.8.4   HB5500 Development Project 2 - 4 CR 3 - 6 ECTS Credits
13.1.8.5   HB5501 Aktuellt i ekonomi 1 SV 1.5 ECTS Credits
13.1.8.6   HB5502 The Changing World 1 CR 1.5 ECTS Credits
13.1.8.7   HB5503 Intern och extern kommunikation 1 SV 1.5 ECTS Credits
13.1.8.8   HB5504 Internal and External Communication 1 CR 1.5 ECTS Credits
13.1.8.9   HB5505 Marketing Research 3 CR 4.5 ECTS Credits
13.1.8.10   HB5507 Finance 2 CR 3 ECTS Credits
13.1.8.11   HB5508 Innovation in an Organisation 3 CR
13.1.8.12   HB5509 Quality Management 3 CR 4.5 ECTS Credits
13.1.8.13   HB5510 Creative Solutions 2 CR 3 ECTS Credits
13.1.9   AREA OF SPECIALISATION IN ESPOO
13.1.10   HB61 INTERNATIONAL BUSINESS- TO- BUSINESS MARKETING
13.1.10.1   COMPULSORY STUDIES
13.1.10.2   HB6100 Strategic Marketing in International Markets 2 CR 3 ECTS Credits
13.1.10.3   HB6101 Assessing and Developing International Customer Processes 4 CR 6 ECTS Credits
13.1.10.4   HB6102 Project Management 2 CR 3 ECTS Credits
13.1.10.5   HB6103 Research Methods Supporting Business-to-Business Marketing 2 CR 3 ECTS Credits
13.1.10.6   HB6104 Developing Customer Relationship 2 CR 3 ECTS Credits
13.1.10.7   HB6105 Business-to-Business Marketing Communication 2 CR 3 ECTS Credits
13.1.10.8   HB6106 Sales Negotiations 2 CR 3 ECTS Credits
13.1.10.9   HB6107 Successful Sales Practices 4 CR 6 ECTS Credits
13.1.10.10   OPTIONAL STUDIES
13.1.10.11   HB7500 Supply Chain Management, Organisational Buying, Process and Delivery Chain Management 4 CR 6 ECTS Credits
13.1.10.12   HB7501 Environmental Marketing 2 CR 3 ECTS Credits
13.1.10.13   HB7502 Desktop and Publishing Programmes 2 CR 3 ECTS Credits
13.1.10.14   HB7503 Balanced Scorecard 2 CR 3 ECTS Credits
13.1.10.15   HB7504 Brand Management 2 CR3 ECTS Credits
13.1.10.16   HB7505 International Advertising 2 CR 3 ECTS Credits
13.1.10.17   HB7506 Trade Fair Project 2 CR 3 ECTS Credits
13.1.10.18   HB3501 Highlighting Target Market 2 CR 3 ECTS Credits
13.1.10.19   HB7507 Russia as Target Market 2 CR 3 ECTS Credits
13.1.10.20   HB7508 Baltic Countries as Target Market 2 CR 3 ECTS Credits
13.1.10.21   HB7522 Network Power 2 CR 3 ECTS Credits
13.1.10.22   HB7517 Improving Customer Process Profitability 2 CR 3 ECTS Credits
13.1.11   MANAGING INTERNATIONAL RISKS AND FINANCE(EU-MIRF)
13.1.11.1   HB7509 Managing International Risks in Marketing 2 CR 3 ECTS Credits
13.1.11.2   HB7510 Managing International Risks in Human Resource Management 2 CR 3 ECTS Credits
13.1.11.3   HB7511 Managing International Risks in Finance 2 CR 3 ECTS Credits
13.1.11.4   HB7512 Managing International Risks in IT Systems and Business Activities 2 CR 3 ECTS Credits
13.1.11.5   HB7513 Managing Risks in International Operating Environment 2 CR 3 ECTS Credits
13.1.11.6   HB7514 Case - study 2 - 4 CR 3 - 6 ECTS Credits
13.1.12   AREA OF SPECIALISATION IN HYVINKÄÄ
13.1.13   HB62 SERVICES AND CUSTOMER RELATIONSHIP MANAGEMENT
13.1.13.1   COMPULSORY STUDIES
13.1.13.2   HB6200 Developing and Managing Services 3 CR 4.5 ECTS Credits
13.1.13.3   HB6201 Customer Relationship Marketing 2 CR 3 ECTS Credits
13.1.13.4   HB6202 Customer Analysis and Customer Research 2 CR 3 ECTS Credits
13.1.13.5   HB6203 Management and Use of Customer Information 2 CR 3 ECTS Credits
13.1.13.6   HB6204 Integrated Marketing Communication and Brand Building 2 CR 3 ECTS Credits
13.1.13.7   HB6205 Managing Business-to-Business and Industrial Services 2 CR 3 ECTS Credits
13.1.13.8   HB6206 Developing and Managing International Business 2 CR3 ECTS Credits
13.1.13.9   HB6207 Marketing Professional Services 2 CR 3 ECTS Credits
13.1.13.10   HB6208 Developing e-Services 2 CR 3 ECTS Credits
13.1.13.11   HB6209 Marketing Research and Methods 2 CR 3 ECTS Credits
13.1.13.12   OPTIONAL STUDIES
13.1.13.13   HB7521 International Marketing 2 CR 3 ECTS Credits
13.1.13.14   HB7515 Practical Procedures in Foreign Trade 2 CR 3 ECTS Credits
13.1.13.15   HB7516 Personal Selling 2 CR 3 ECTS Credits
13.1.13.16   HB7517 Improving Customer Processes Profitability 2 CR 3 ECTS Credits
13.1.13.17   HB7504 Brand Management 2 CR 3 ECTS Credits
13.1.13.18   HB6100 Strategic Marketing in International Markets 2 CR 3 ECTS Credits
13.1.13.19   HB7518 Company Networking 2 CR 3 ECTS Credits
13.1.13.20   HB7519 Judicial Framework and Norms of Marketing 2 CR 3 ECTS Credits
13.1.13.21   HB7520 Planning of e-Business: Strategies and Processes 4 CR 6 ECTS Credits
13.1.14   HB8 THESIS 10 CR 15 ECTS Credits
13.1.14.1   HB8000 Thesis 10 CR 15 ECTS Credits
13.1.15   HB9 JOB PLACEMENT 16 – 24 CR 24 – 36 ECTS Credits
13.1.15.1   HB9000 Job Placement I 8 - 12 CR 12 - 18 ECTS Credits
13.1.15.2   HB9001 Job Placement II 8 - 12 CR 12 - 18 ECTS Credits

Subsections