13.1.13.7 HB6205 Managing Business-to-Business and Industrial Services 2 CR 3 ECTS Credits

Objectives:
The student will know the special features of business-to-business business processes and areas of expertise within them. The student will have the skills to develop business processes and different operations especially from customer management point of view.

Content:
”Business-to-business” Operations and Business Processes / B-to-B Marketing: Marketing Strategy and Marketing Plan / Customised Purchasing Co-operation and Product Group Management in Trade and Industry / Product and Service Strategy in an Enterprise / Developing a Service for Service Supplier / Product and Corporate Communication / Developing Industrial Services Business / Outsourcing services

It is recommended that the student deepens his/her knowledge by attending the following Optional Courses:
Doing Business in the Net
Event Marketing and Sponsoring

Method:
Lectures, assignment, examination

Semester:
Term 1