13.1.13.19 HB7518 Company Networking 2 CR 3 ECTS Credits

Objectives:
The student will know the meaning of cooperation-based business relationships as a source of resources for the company and the meaning of networking between organisations for improving the efficiency of customer relations and distribution channels. The student will know the possibilities and models for networking in industry and the service sector and will know how to develop company business through networking.

Content:
Value Chains, Outsourcing and Networking / Network Management, Networking Levels and Strategies / Implementation of Networking and Partnership Project / Supplier, Customer, Technology and R&D Networking and Their Operation Models in Industry / Networks Between Organisations and How to Improve Their Efficiency / Doing Business in Networks /Joint Networks Between Companies (partnership, alliance, keiretzu etc.) / Internationalisation Through Networks / Customised Management of Customers, Subcontractor and Other Partnership Relationships

Method:
Lectures, assignment, examination