13.1.7 HB30 ONE WORLD – MANY MARKETS

Objectives

The student will learn the main structures and principles of operation in economic, judicial and cultural environments. The student will understand the relationship between an organisation and its operating environment and will be able to rationally discuss related matters. The student will be able to monitor the development taking place in this operating environment and be able to analyse the possibilities and restrictions caused by this development in relation to oneself and the organisation. The student will be capable of influencing the operating requirements of an organisation.

Objectives:
The student will understand the functioning of a national economy and the related cause-effect relations both at micro and macro level. The student will be able to recognise national and international factors influencing economic development. The student will understand the significance of the EU membership to national economies. The student will be able to follow and analyse economic development in relation to individuals, organisations and business areas.

Content:
Basic Concepts / Demand and Supply / Resource Markets / Business Cycles / Inflation and Unemployment / Money and Currency Markets / Public Finance and Economic Policy / Economic Growth / Environment and Welfare

Method:
Lectures, workshops, examination

Semester:
Term 2 - 3

Objectives:
The student will understand the opportunities and threats existing in the international business environment. The student will know the basic decisions made in internationalisation processes and different areas of internationalisation.

Content:
Exporting / Importing / Internationalisation / Internationalisation Process, Strategy, Modes of Operation / Problems Related to Internationalisation

Method:
Lectures, seminars, assignment

Prerequisites:
HB1600 Process Approach in Business

Semester:
Term 1

Objectives:
The student will become familiar with the typical features in both the local culture and the major global cultures. The student will understand both the significance of cultural structures and how values, stereotypes and situations influence one’s action. The student will be able to communicate with people from different cultural and ethnic groups and to utilise his/her professional skills in different cultural environments.

Content:
Typical Features in Both the Finnish Culture and the Major Global Cultures / Cultural Structure and Dimensions / How Does Culture Mould a Person? / Cross-Cultural Communication / Working in Multi-Cultural Groups / Professional Cross-Cultural Negotiations / Living in Another Culture

Method:
Lectures, assignment, examination

Prerequisites:
HB2001 Meeting and Negotiation Skills

Semester:
Term 1 and 3

Objectives:
The student will form an understanding of network economy and electronic business. He/she will become familiar with main development trends and their impact on business. The student will understand the impact networking has on competitiveness and on transformation of the entire business.

Content:
Technology Facilitating Change / Changing Economic Structures / Network Economy / Transformation Of Business Models / Development of Electronic Business

Method:
Examination

Prerequisites:
HB5000 From Strategies to Practice

Semester:
Term 2

Objectives:
The student will be familiar with different regional economic areas, their features and with the different forms of international co-operation. He/she will become familiar with the European Union as an institution. The student will be able to acquire, analyse and use information in relation to an organisation. The student will understand the increasing significance of globalisation.

Content:
Basic Theories of International Trade / World trade: Current Situation and Future Visions, Key Countries and Economic Areas / International Money and Currency Markets / International Capital Flows / International Economic Organisations / Globalisation / Regional Economic Integration

Method:
Lectures, examination, assignment

Prerequisites:
HB3000 Principles of Economics

Semester:
Term 1 and 3

Objectives:
The student will become familiar with media in English relating to international economics.

Content:
Work based on the material package in English used in the course Global Economy together with the material from the lecturers of that course

Method:
Workshops

Semester:
Term 1

Objectives:
The student will know the structure of international law and private international law. The student will be familiar with the Community Law and understand the significance to European Union citizens and companies. The student will understand the legal problems concerning international co-operation. The student will learn to be aware of the legal risks and to seek for expert help.

Content:
Most Essential Legal Systems / Structure of International Law and Private International Law / Legal Sources of Community Law and Their Relevance to Finnish National Law / The European Court of Justice / Competition Policy

Method:
Lectures, case studies, examination

Prerequisites:
HB1500 Basic Principles in Business

Semester:
Term 2 and 4

Objectives :
The student will become familiar with the typical features (political, economic, cultural, legal, commercial) of the target market selected, especially in relation to an international career or business potential. The student will develop his/her skills in market analysis.

Content:
Choosing Target Market / Carrying out Market Research / SWOT / Target Market

Method:
Workshops, report

Prerequisites:
HB3001 Internationalisation Case Seminar

Semester:
Not offered Academic Year 2004 - 2005

Objectives:
The student will become familiar with the main features and actors in the Finnish cultural, economic and political life. The student will deepen his/her knowledge about the Finnish society and way of life and the Finnish business environment.

Content:
History / Political and Social Systems / Economy / Main Business Sectors / Culture

Method:
Lectures, assignment, examination

Semester:
Term 3

Objectives:
The student will be familiar with the major American values and their expression in everyday and business life. The student will recognise the differences in business procedures between the major subcultures of the United States. The Student will know the structure of the American society in terms of free enterprise and law enforcement.

Content:
American Work Attitude / How to Communicate with Americans / Cultural Every-Day Values / Power Distance/Masculinity - Aggression / Individualism-Collectivism / Negotiations / Feedback / Teamwork / Time Consciousness / Job- Hunting / Resume /Job Interview / Customer Service

Method:
Lectures, assignment, examination

Semester:
Term 3

Objectives:
The student will deepen his/her understanding of different types of operations in the international business environment. He or she will learn to assess the advantages and disadvantages of different operation modes in relation to the objectives of international business and to the target market. The student will be able to compile an integrated and reasonable internationalisation plan.

Content:
Internationalisation as a Process

Method:
Lectures, seminar, Internationalisation Plan

Prerequisites:
HB3001 Internationalisation Case Seminar

Semester:
Term 1 and 4

Mål:
Att sätta sig in i teman som behandlar researrangemang gällande mässor och dylika tillställningar. Studeranden klarar sig i researrangemang och dokumentation av affärsresor.

Innehåll:
Reseplan, researrangemang, reseprogram, presentationsmaterial, kontakter, presentationer och tacktal, reserapport samt tackbrev. Att komma överens om praktiska arrangemang

Metod:
Ett projektarbete

Objectives:
The students will plan , organise and carry out an excursion abroad taking into account the different international business environments.

Content:
Preparation of an itinerary / making plans and travel arrangements / including arranging and making appointments / preparation of presentation material / competency in standard communications / making and giving of presentations and speeches in both a host and guest capacity / preparing travel reports / follow up good manners and related customs

Objectives:
The student will become familiar with the typical features (political, economic, cultural, legal, commercial) of the Asian market, especially in relation to an international career or business potential. The student will develop his/her skills in market analysis.

Content:
Choosing Target Market / Carrying out Market Research / SWOT / Target Market

Method:
Workshops, report

Prerequisites:
HB3001 Internationalisation Case Seminar

Semester:
Term 3

Objectives:
The student will become familiar with the typical features (political, economic, cultural, legal, commercial) of the Latin American market, especially in relation to an international career or business potential. The student will develop his/her skills in market analysis.

Content:
Choosing Target Market / Carrying out Market Research / SWOT / Target Market

Method:
Workshops, report

Prerequisites:
HB3001 Internationalisation Case Seminar

Semester:
Term 4