13.1.5 HB16 and HB20 BUSINESS PROCESSES 17 – 28 CR

Objectives

The student will adopt and apply the principles of process thinking and will understand the resulting added value to the customer. The student will be able to work with the organisation's processes and will be able to analyse, plan and develop the processes in accordance with the strategic goals. The student will develop interpersonal skills and communication skills to add success factors.

The entity Business Processes is based on the principles of process management. According to these principles, different types of processes form the basis for the activities and direction of an organisation. These processes extend throughout the entire mechanism. They are often classified as core processes of business operations, adding value and support at all levels. The descriptions of operational core principles may vary considerably from one company to another.

Objectives:
The student will adopt the principles of process thinking and will understand the benefits of application to the customer. The student will understand the significance of different client groups involved in business operations and will be able to describe the operations of an organisation by preparing ‘a model’ of these operations and processes.

Content:
Process Thinking / Modelling of Processes / Value Chain / Customer Processes / Administrative Business Processes / Accounting and Finance as Process

Method:
Lectures, essay, assignment

Prerequisites:
HB1501 From Idea to Business Plan
HB1601 Information Technology as a Tool

Semester:
Term 3 - 4

Objectives:
The student will be able to operate a personal computer in a MS-Windows environment and will be able to utilise the most common PC office applications.

Content:
Integrated Use of Applications as Required to Reach the Objectives

Method:
Examination, assignments

Semester:
Term 2

Objectives:
The student will form notions of the operating procedures on a practical level and will learn how to make use of information technology. The student will develop communication skills in work environment.

Content:
Working in Company Processes: Introduction of new IT System, Purchasing-Ordering Process / Selling- Delivery Process / Accountancy (Accounting, Payroll, Performance Indicators) / Reporting / Written Business Communication

Method:
Simulated business

Prerequisites:
HB1501 From Idea to Business Plan
HB1601 Information Technology as a Tool

Semester:
Term 4

Objectives:
The student will be able to make, by her/himself and as a member of a group, innovative product decisions, as well as decisions concerning other parameters of marketing together with the client.

Content:
Competitiveness / Sourcing Customer Information / Product Development Process / Legal Issues - Legal Protection / Product Liability / Cost Accounting / Profitability Calculations / Estimation on Product Life Cycle / Testing / Test Marketing and Launching New Product / Environmental Thinking Based on Life-Cycle Concept / Legal Issues: Product Safety / Product Liability and Intellectual Property Rights

Method:
Assignment, examination

Prerequisites:
HB1501 From Idea to Business Plan
HB1604 Establishing Customer Relationship

Semester:
Term 1 - 2

Objectives:
The student will be able to build and develop the image of an organisation by modes of communication. The student will be able to communicate effectively in customer contact situations and will be able to use the most appropriate modes and tools of communication. The student will be able to integrate the using of various communication methods in different cultural and language environment. The student will aim to open communication culture while taking into consideration effective norms.

Content:
Building Company Image / Planning, Implementation and Control of Marketing Communication

Method:
Lectures, workshops, assignment

Prerequisites:
HB1500 Basic Principles in Business

Semester:
Term 4

Objectives:
The student will master the basics of logistics and will understand the significance of logistics as part of business operations. The student will be able to plan and apply the basic concepts in line with other business processes.

Content:
Logistics Evolution / Time, Quality and Price as Factors in Competitiveness / Logistics Structure / Logistics Activities / Logistics Strategies / Logistical Flows / Creating Value Added / Reverse Logistics / Logistics Performance Measures / Process Models / Logistical Services

Method:
Lectures, examination

Semester:
Term 3

Mål:
Att klara sig i exportverksamhet förekommande kontakter samt kommunikation förknippad med att skapa och upprätthålla kundrelationer. Att tillägna sig olika sätt att uttrycka, motivera och argumentera för sina åsikter samt kunna aktivt lyssna och ställa frågor, att självständigt kunna sköta dokumenteringen av möten och förhandlingar samt uppträda naturligt och övertygande.

Innehåll:
Muntliga och skriftliga exportkontakter, att skapa och upprätthålla kundrelationer på den internationella marknaden enligt företagets mål och situation (mässa, direktreklam, säljbrev), att motta kundrespons och reagera på den. Att planera och genomföra samt dokumenterna och rapportera om möten och förhandlingar

Bedömning:
Muntliga presentationer, tentamen

Annat:
Kursen kan inledas efter att HB1503 Företagskommunikation har avlagts.

Semester:
Term 2

Objectives:
On completion of the course, the student will be able to understand and handle negotiation strategies throughout various processes in business contexts. The focus will be on learning the skills to create and manage international business relationships.

Content:
Organising and chairing meetings including required documentation and oral presentations / Practising and managing the language of meetings and negotiations and the written and oral practices in customer service

Method:
Project work, oral presentations, written examination

Semester:
Term 3

Objectives:
The student will learn the basics of computer aided graphic design and will be able to use an illustration programme and a publishing programme.

Content:
CorelDraw 8.0 / PageMaker 6.5 / Layout / Use of Colours / Producing Printed Material

Semester:
Term 2

Objectives:
Corporate identity is seen in a holistic way as influencing the success of a company. The functions of design management are understood as part of the interpretation of the competencies to different audiences.

Content:
Design Management and Competitive Edge / Corporate Culture and Corporate Message / Identity, Profile and Image / Design Management-Process / Role of Product / Operating Environment, Behaviour and Graphic Specifications in Building Corporate Image

Semester:
Term 3

Mål:
Att förstå vikten av att upprätthålla och utveckla kundrelationer samt betydelsen av kommunikation.

Innehåll:
Inbjudan, program, att motta och ta hand om gäster / att presentera företagets processer, tal, kvällsprogram, uppföljning

Bedömning:
Muntliga presentationer, projektarbete

Material:
Kompendium

Annat:
Kursen kan inledas efter att HB1503 Företagskommunikation har avlagts.

Semester:
Term 4

Objectives:
The student will become familiar with consumer behaviour based on behavioural science. The student will deepen his/her knowledge about the general development of the society and its effects on life-styles.

Content:
Historical Development of Society / Buyers and Their Social and Psychological Profile / Buying Process / Organisational Buying Process

Method:
Lectures, assignment, examination

Prerequisites:
HB1500 Basic Principles in Business

Semester:
Term 3

Objectives:
The student will understand how to analyse, plan and develop processes.

Content:
Development of Business Processes relating to Quality, Productivity and Processes

Method:
Assignment, Examination

Prerequisites:
HB1600 Process Approach in Business

Semester:
Term 1 - 2