13.1.5.6 HB1604 Establishing Customer Relationship 2 CR 3 ECTS Credits

Objectives:
The student will be able to build and develop the image of an organisation by modes of communication. The student will be able to communicate effectively in customer contact situations and will be able to use the most appropriate modes and tools of communication. The student will be able to integrate the using of various communication methods in different cultural and language environment. The student will aim to open communication culture while taking into consideration effective norms.

Content:
Building Company Image / Planning, Implementation and Control of Marketing Communication

Method:
Lectures, workshops, assignment

Prerequisites:
HB1500 Basic Principles in Business

Semester:
Term 4