13.1.5.12 HB2501 Design Management 2 CR 3 ECTS Credits

Objectives:
Corporate identity is seen in a holistic way as influencing the success of a company. The functions of design management are understood as part of the interpretation of the competencies to different audiences.

Content:
Design Management and Competitive Edge / Corporate Culture and Corporate Message / Identity, Profile and Image / Design Management-Process / Role of Product / Operating Environment, Behaviour and Graphic Specifications in Building Corporate Image

Semester:
Term 3