Opinto-opas
2004
Study guide
2004
Opinto-opas · Laurea – opinto-opas 2004–2005
13.1.12 AREA OF SPECIALISATION IN HYVINKÄÄ
Study guide · Laurea – Study Guide 2004–2005
13.1.12 AREA OF SPECIALISATION IN HYVINKÄÄ
Laurea – Study Guide 2004–2005
13.1.12 AREA OF SPECIALISATION IN HYVINKÄÄ
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HB62 SERVICES AND CUSTOMER RELATIONSHIP MANAGEMENT |
21 – 41 CR 31.5 – 61.5 ECTS Credits |
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HB6200 Developing and Managing Services Compulsory 3 CR 4.5 ECTS Credits |
HB6201 Customer Relationship Marketing Compulsory 2 CR 3 ECTS Credits |
HB6202 Customer Analysis and Customer Research Compulsory 2 CR 3 ECTS Credits |
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HB6203 Management and Use of Customer Information Compulsory 2 CR 3 ECTS Credits |
HB6204 Integrated Marketing Communication and Brand Building Compulsory 2 CR 3 ECTS Credits |
HB6205 Managing Business-to-Business and Industrial Services Compulsory 2 CR 3 ECTS Credits |
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HB6206 Developing and Managing International Business Compulsory 2 CR 3 ECTS Credits |
HB6207 Marketing Professional Services Compulsory 2 CR 3 ECTS Credits |
HB6208 Developing e-Services Compulsory 2 CR 3 ECTS Credits |
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HB6209 Marketing Research and Methods Compulsory 2 CR 3 ECTS Credits |
HB7521 International Marketing Optional 2 CR 3 ECTS Credits |
HB7515 Practical Procedures in Foreign Trade Optional 2 CR 3 ECTS Credits |
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HB7516 Personal Selling Optional 2 CR 3 ECTS Credits |
HB7517 Improving Customer Processes Profitability Optional 2 CR 3 ECTS Credits |
HB7504 Brand Management Optional 2 CR 3 ECTS Credits |
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HB6100 Strategic Marketing in International Markets Optional 2 CR 3 ECTS Credits |
HB7518 Company Networking Optional 2 CR 3 ECTS Credits |
HB7519 Judicial Framework and Norms of Marketing Optional 2 CR 3 ECTS Credits |
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HB7520 Planning of e-Business: Strategies and Processes Optional 4 CR 6 ECTS Credits |
Objectives
The objective of the orientation studies is to give the student skills to work widely in duties demanding marketing expertise, especially in the service sector and the service operations of enterprises. (The major part of operations in enterprises today, up to 70 %, is services).
The student will acquire skills to develop customised marketing in entrepreneurship. He / she will know the special features in marketing services compared to marketing goods, competition strategies in marketing services and how to implement internal marketing. The student will acquire skills to handle customer relations based on a comprehensive marketing thinking.
The objective of the orientation studies is to give the student skills to work widely in duties demanding marketing expertise, especially in the service sector and the service operations of enterprises. (The major part of operations in enterprises today, up to 70 %, is services).
The student will acquire skills to develop customised marketing in entrepreneurship. He / she will know the special features in marketing services compared to marketing goods, competition strategies in marketing services and how to implement internal marketing. The student will acquire skills to handle customer relations based on a comprehensive marketing thinking.